Affinity Circle Partner Program - Dynamark Monitoring...Affinity Circle Partner Program The ultimate marketing program for long-term growth and profitability “THE SYSTEM IS THE SOLUTION”

Affinity Circle Partner Program

The ultimate marketing program for long-term growth and profitability

“THE SYSTEM IS THE SOLUTION” Michael Gerber – Author of The E Myth

Affinity Circle Partner Manual - 2 -

A F F I N I T Y C I R C L E P A R T N E R P R O G R A M

Affinity Circle Partner Overview 3 The Basics of the Program 4 Pre-Prep Planning 5 Affinity Circler Partner Agreement 7 Develop a Marketing Strategy 8 Service and Commitment 8 Affinity Fee Compensation 9 Administrative Paperwork 9 Follow Through 9 Focus 10 The Presentation 11 Insurance Broker Program 12 Real Estate Brokers 13 The Approach 14 Trades 14


Affinity Circle Partner Overview There are some excellent sales professionals in our industry, and when they enter a house on a sales

call you can almost go ahead and schedule the installation because you know they’re going to close the

sale. The question is however, “if we have security associates who are that good at selling, why are

most of them only making a very average income?” The answer is simple; they are not in enough

houses, talking to enough prospective customers. They are either unwilling or unable to self-generate

leads. You see, even though an alarm sales rep has done a good job “perfecting” the sales process, they

are not very good at creating ways to increase lead flow. And lead generation takes up valuable time.

So, how can we (both dealers and sales reps) make better use of our time? How can we be in front of

more people, rather than searching for a place to go?

The answer is to develop an Affinity marketing plan. Get other people and/or businesses to sniff out

more opportunities. If you can build a large enough network of lead finders, you can spend your

“money hours” in homes with prospects. This activity, coupled with your sales skills, could make your

income skyrocket! Obviously, this is a very important subject, and because of this, we are going to

spend a lot of time going over many techniques and ways of finding prospects.

The most important key of this program is to remember that to be successful; you must search for

leads that are of a higher caliber. This skill is what will set your company apart from its competitors,

and build your reputation for providing superior products and service! Your company is part of a large

and very trusted industry. And trust is the key word in Affinity Circle Partner Marketing. Of all the

different types of leads that can be created, which ones are the most valuable? It will be the ones that

have been created in someone’s “circle of trust”. And besides customer referrals (refer to the sales

training program the seven stages), the next most trusted lead is one given from an affinity partner,

developed from their own circle of trust.

The next section is designed to guide you through the prospecting process. No matter how skillful and

knowledgeable you are as a sales rep, you will not be able to survive if you do not have enough lead

opportunities. There are many different ways of obtaining new prospects; however, the common

denominator in all of them is persistence and consistency. Whatever you decide to do, the key is to do

it efficiently and methodically. Have a plan, and then work your plan. Let’s get started.

For simplifying purposes of discussion, "Affinity Circle Partner” is any person or business in a

geographic region that continuously and consistently provides you with names of prospective

customers, and who share in the profits


The Basics of the Program Any affinity type relationship should always be mutually beneficial to all parties involved. The same

holds true with an Affinity Circle Partner relationship. Our major objective is to change our mind-set

from how we can make money, to how we can help drive more business to our Affinity Circle Partner,

effectively “opening the door” of opportunity to have them listen to us. There is an old saying: If you

give first, then it will come back to you. Change your purpose and mind-set from, “how do I get more

leads for me”, to, “how can I attract more leads to this prospective partner?” In doing so, you will learn

the first secret to creating a captive audience. The essence of a good Affinity Circle Partnership can be

best summed up in the saying:

“You scratch THEIR back, and they will scratch YOUR back”

If it benefits the affinity partner, then they will be more than willing to participate and help you grow

your business.

There is a worldwide affinity leads type program that does just that; It’s called BNI – Business

Networking International. If you are not aware of this network, it is a community based business that

allows similar businesses to share leads with one another. It allows all companies to be on an even

plane with one another; no one is more important than the other. Now what if you could create your

own community based network of companies that worked with you to feed each other leads; a high

quality lead given from within their circle of trust? You will have created some of the very best leads in

this industry. And most other businesses would love to work with a company that is willing to also bring

those leads from their own circle of trust. That will grab anyone’s attention!

So, now that we have grabbed their attention, all we need to simply do is show them why it is in their

best interest to participate in this networking program, and chances are they will want to be a part of

the group. It's that simple. You see, what you have to do is to make sure that we are all tuned in to the

right communication station: WII-FM, which stands for: What’s In It For Me! Your possible partner

needs to know that by working together, they have an opportunity to increase their income through

more ways than one. And everyone likes multiple streams of income.

In order to explain the program properly, let’s first examine the origins of this method of marketing. As

you know, in the security system industry, traditional methods of advertising are generally not cost

effective. The average MCPA (Market Cost Per Acquisition) to capture an alarm sale is $400.00+ when

using traditional mass marketing methods!

Instead of putting advertising dollars into such methods, Companies and reps have found that it is far

better to invest their time and money into more proven programs. And what better way than paying

for a lead only after it’s been converted into a sale!


Pre-Prep Planning Years ago, I stumbled upon a magic formula that created immediate attention with almost every potential partner you meet. But you need to know the secret:

Affinity partners are not interested in building your business. They want to build theirs…

Knowing that secret, I soon realized that if I approached potential affinity partners with the good news that I am running in leads for them, I could grab their undivided attention so that they will listen to my business proposal. That means I control the meeting! This new method is effective because we are the ones bringing to their doorstep the potential for new business. This is what the Affinity Circle Partner program is all about: working together with other businesses to establish key partners as lead finders, both for them and us. IT IS POWERFUL!

Before we get started, please understand that this program will not and should not account for 100% of

your business. These relationships you build will simply add to your current efforts, and should

therefore be looked upon as incremental business. It is very important to understand that one must

not lose focus of your standard ways generating business, which should always include a customer

referral business as well as door knock /clover-leafing after all sales presentations. It really is true, the

harder you work, the luckier you get! These successful affinity partnership programs you establish are

the “icing on the cake” for working smart and hard.

Before you begin this new marketing strategy, you need to have an understanding how to make Affinity

Circle Partner relationships work. You will need to have a strong focus on the affinity partners you

choose in order to reap the benefits. Therefore, the first step is to develop a clear plan of action.

Remember our goal is to increase business through additional channels of lead generation, i.e. Affinity

Circle Partner relationships. In order to be successful, we must plan on developing these relationships

on a daily basis.

Normally in our industry most sales calls are made after the customers’ workday hours (in the late

afternoons and evenings). Therefore, most of our industry sales people have some down-time before

3pm. This is a perfect time to prospect for Affinity Circle Partners. Individuals and business are normally

hard at work during this time and can be approached. Think about insurance agents, mortgage brokers,

real estate agents, locksmiths; they are all working and are great contacts for us.

The first part of the plan or strategy is to work with someone with whom a relationship is already

established. This may be someone with whom you already have contact, due to a personal or business

relationship such as friends, associates or relatives. Also, think of businesses where you spend your

money. These are a logical place to start. After all, if you have given them YOUR business, shouldn’t

they give you THEIRS?


The second part of preparation is to determine how you will feed each other leads once you have

agreed upon a partnership. The most effective way is to build a downloadable app or a web-based app

on either your website on a Google-type shared space. The most important idea is to make accessing

this site easy for the partner, so showing them how to download the app after the agreement is signed

is of utmost importance.

Lastly, you will need to build a term sheet by which both parties agree to do business, as well as any

rebates that can be paid. While having a paper one is fine, I suggest developing an agreement that can

be signed using an e-contract service or a web based form that can be completed using a check box

“agreement to terms” signature. REFER TO THE SAMPLE ON THE NEXT PAGE.

Once the planning process is completed, we are ready for the initial contact. To have the best chance of

seeing someone, the recommended approach should be in person whenever possible.


AFFINITY CIRCLE PARTNER AGREEMENT

I understand the guidelines associated with being an Affinity Circle Partner:

For each system installed from a qualified* lead, partner will receive $_____________

For each system installed from a non-qualified** lead, partner will receive $_____________

Compensation will be paid approximately _______ days after the date of install+

I understand that as an Affinity Circle Partner, I am not an employee or independent agent of any Security Company and I am not authorized to sell products or services.

*Qualified lead: Meets the requirements needed to be purchased by the funding company purchasing accounts form the alarm dealer. ** Non-qualified leads: Does not meet the requirements needed to be purchased by the funding company purchasing accounts form the alarm dealer. + Funds may be dispersed in a different method for individuals not able to accept currency. Name of Affinity Circle Partner (print): ___________________________________________________________ SSN/FIN (For tax purposes): _____________________________________________________________ Address: _____________________________________________________________________________ City/State/Zip: _________________________________________________________________________ Phone (Office/Cell/Fax): _________________________________________________________________ Email address: ________________________________________________________________________ ______________________________________ __________________________________ Signature of Affinity Circle Partner Signature of authorized company ___________________________ ___________________________ Date Date


Develop a Marketing Strategy As I mentioned earlier, this unique marketing concept that we have developed for Affinity partners stems from working in community business meetings like BNI. They are the masters of business networking. Their philosophy is to establish community relationships that create leads at a local level. Most of their members in a local chapter do business within a five mile circular range. When you join one of these groups, you will be the only alarm rep for that geographic chapter. They will have one real estate agent, one locksmith, one mortgage provider, etc… The power in the group is that you build loyalty and commitment to help each other’s business grow by meeting on a weekly basis for breakfast, learn about each other’s business, and feed leads to each other in order to help their business grow. I encourage all of you to join one of these groups. But why not take this great idea and OWN it ourselves by developing our own circles of partners? Who says we can’t proactively draw a five mile circle on a map and pick our own one-of-each-categories of businesses to grow? If we adopt that same BNI type philosophy, we can create one or many Circle Partners within the zip code territories that we own and manage. So, the first step is to select the first geographic 5-mile area in which you will develop each Affinity Partner Circle. Determine which day and time you will visit each circle. Calculate how many circles you can handle over a one-week time period. Do you plan to visit all the partners in one five mile circle each day, or throughout the week? Commit to how many partners in each circle and work that circle on each given day. Remember that you cannot sign an agreement with every real estate agent in that five mile area. You must choose one solid partner of each business type in order to create loyalty for your program. Trust me, they will find out if you are trying to sign up everyone! Also, you should set a daily goal of how many people you will visit each day and stick to it. Have the proper scripts memorized and be ready to manage any objections. You will need to decide what materials will be used to facilitate the market program, and the way the customer will hear about your company. Will you use certificates, cards, a lead form web site, a downloadable app? Structure your plan to anticipate the needs and wants of your partners. Do not wait for them to have to call you asking for help. If you do that, the program will fail.

Service and Commitment The most important facet of your relationship has to be the service you provide to your Affinity Circle

Partner. Show respect and concern and that you are committed to a win-win relationship. You must be

disciplined enough to work your plan and patient enough to work the system until you experience

results.


Affinity Fee Compensation If there is a need to motivate your partner, or there is a disparity in their volume versus yours, we

recommend that you use a referral fee/rebate to motivate your partner to work for you. The suggested

fee should run $100.00 - $250.00, since that number can represent a part time income as opposed to a

token $25. Of course, this is only a recommendation; the amount is up to the individual company.

The fee can be paid in a variety of methods besides currency: check, gift certificate, money, gas cards,

etc. In some cases, at the request of the partner, the fee can be paid to a third person such as the

customer, or a charitable organization on their behalf. Here are examples:

A discount retailer’s (i.e. Home Goods, Best Buy, Home Depot, Amazon, etc.) gift card given to the

customer (after a home is sold) on behalf of you and the partner who referred them.

Monetary gift to the Affinity Circle Partner’s charity such as PTA or church.

Non-currency rebate given to the Affinity Circle Partner (such as a gas card).

There are a number of reasons, in addition to the rebate/fee for someone to become a partner with us.

He or she could be a businessperson whose field of endeavor places them in contact with likely

prospects for your company’s protection, or someone in the field of public service who may be aware

of those individuals who are particularly vulnerable to the threats of fire and crime. Their desire to

increase customer loyalty makes your relationship a perfect fit. In these cases a rebate or fee may not

be able to be accepted. Be very cautious and considerate when suggesting offering any type of

monetary exchange. If you feed them leads back, there may never be a need to offer anything else.

Administrative Paperwork Accurate and timely delivery of tools (i.e. certificates, cards, etc.) is essential. This will ensure that the

level of service your Affinity Circle Partner expects is being met. Communication will also become an

important factor in your success. If the management team or the office staff does not know what you

are promising to your partner, they cannot provide the necessary support. Also, please ensure you and

your partner completes all administrative forms required by the company(s) to deliver the

compensation. Make sure all key people in your organization understand and follow the same process

with affinity partners to ensure all leads or fees/rebates or delivered in a timely manner. Nothing will

kill a deal quicker than not delivering what was promised.

Follow Through If there is one thing that will destroy your partnership, it is a lack of follow through. You should treat

commitments you make to your Affinity Circle Partner as though they are the only partner who can

help your business survive. If you can gain a reputation with all your partners that your word is good

and they can “take it to the bank”, then they will work harder for you. They will take risks for you and

push your program as hard as they are legally allowed. Make sure the manager gets the information

from you on each Affinity Partner you have secured. And, most importantly, never lose communication

with your partner.


VISIT ALL AFFINITY CIRCLE PARTNERS A MINIMUM OF ONCE A WEEK FOR THE FIRST 60 DAYS!

Most importantly, once a sale has closed from a lead the partner has referred to you, try to personally

hand-deliver the first of the gift cards or fees as soon as possible. The quicker the money is delivered

into their hands, the quicker their hands will deliver you more “money” through the way of leads!

FOCUS One of our biggest challenges is the enormous number of opportunities that are offered in our

positions as affinity reps. because we are all striving to succeed and to make the most of our

opportunities, it is possible to become overwhelmed and lose focus. This will result in going in too

many directions and not being successful at any of them. When you try to do too many things at once,

you will usually be successful at NONE of them. Never put more on your plate than you can handle.

Create one circle geographic area at a time. Determine how many categories you will have in each

circle and work the area until all spaces are filled. Then if you desire, begin to build another five mile

circle. The list below provides some ideas on potential partner categories

SAMPLE LIST OF POTENTIAL BUSINESS AFFINITY CIRCLE PARTNERS:

Insurance Companies and Agents

Mortgage Brokers

Title Companies

Glass Companies

Locksmiths

Real Estate Companies / Agents / Brokers

Banks & Credit Unions

Home Improvement & Small Local Hardware Stores

Contractors

Home Inspectors

Home Appraisers

Satellite Dish Dealers

Pest Control Services

RV and Boat Dealers

Gun Shops

Funeral Home Directors

Humane Society, Pet Stores.

Local Police and Fire Departments

Interior Decorators

Moving Companies

Divorce Attorneys

Employee Perk Program (company with many employees)

_________________________

THINK OUTSIDE THE BOX!


The following would fall under the Marketing Category - Community Service Programs:

Fundraisers for schools, bands, houses of worship, boy/girl scouts, little league, etc.

Police/Fireman’s auxiliary fund

Home security party network

Neighborhood Crime Watch Programs

Homeowner Association Meetings

The Presentation When making calls to meet prospective partners, you already have reason why they will want to meet. As an example of a potential affinity partner, let’s use a home insurance company. You call the insurance partner prospect, letting them know that you are working with a new customer that has purchased a security system from you, and you need to speak to the manager. After pleasantries, you explain that when you asked the new customer which insurance company they use so that the certificate of installation could be sent to obtain the insurance discount, they stated they had not yet purchased their insurance for this new home and asked if you recommend anyone. You mention that this happens to you often. Because you didn’t have an answer, you did some research in the area about the best insurance companies in the community (you can search this information on Google maps) and their company came up as highly reputable. You are looking for a good, reputable insurance company by which you could send these leads, and you were wondering if they were interested. Do you see how, because you are bringing them the potential for business, they are all ears? This method works with almost every industry. Let’s try a few:

Glass Company – You had a customer call you for an alarm system due to a break-in and they asked you if you knew of a reliable glass company

Locksmith - You have customer call you for a system after a break-in and asked you if there is a reliable locksmith you know

Real Estate Agents – Because you are partnered with a national monitoring company, you receive leads from the company about people moving into the region who will need to have a system in their new house. Sometimes those customers haven’t chosen a real estate agent

Now it’s your turn to THINK OUTSIDE THE BOX. How can you make this approach work with the other categories listed earlier? While some of these types of partnerships seem unlikely that you will feed any leads, remember that your ability to pay a strong finder’s fee may motivate them to feed you more leads than you feed them for the sheer ability to make some good extra money. However, affinity partner relationships are not the same as commissioned bird dogs like your own customers or real estate agents who will gladly take a finder’s fee to send you a lead. These partners are approached about helping each other’s business grow, hence the name AFFINITY. Now, we will discuss a few. Keep in mind there are different ways to approach these and other industries, so keep an open mind as we discuss some of the most popular.


Insurance Broker Program Insurance brokers have access to more homeowners. They also know that the homeowner is entitled to

a discount on their homeowners’ insurance when they install a monitored home security system. In

some cases, depending on the value of belongings of a homeowner, some insurance companies might

even require the policyholder to install a monitored security system as a condition for insuring that

property. Remember this rule in the insurance business: the less the claims the insurance agent

receives in a year, the bigger his bonus may be at the end of that year! So concentrate on insurance

companies that handle homeowner’s policies! Underwriters and adjusters can also be approached.

Once you have done your research to determine which reputable companies you wish to approach, and

called them to determine the key decision maker, the following scripts will be used:

Suggested script to use with Insurance Agents

When you see the agent or gatekeeper of the office:

Is ___________here? I called earlier and he/she suggested coming by today. (They get the

person)

Hi _______________, I’m __________ with (company name) your local security dealer. I

mentioned I may have some leads for you.

I am not sure if you’re interested, but when I am sitting down with many of our customers

during the new construction phase of their home, I ask them who will be their homeowner’s

insurance company for the purpose of their deduction, and some say, “I haven’t decided. Do you

know a good one?” As I mentioned on the phone, I did some research and found your company.

Let me ask you _______________, would you be interested in these leads? (The answer will be

YES!)

Well, I have been looking for a company to send these to and everyone says you guys are a

pretty reputable company. I am only looking to work with one good (type) company in this

community, so that would be great to work together. Now, all I ask is that you also do me a

favor. I get paid by protecting customers, so if I am going to send you leads to help your

business, all I ask for in return is that you would do the same for me, and if you have a lead of

someone looking for a security or smart home system, you would send them my way. Is that

fair? (Nod head)

(Their name), will you be offering to those customers that that I give you as leads any sort of

special offer? (If yes, then make notes) Well, (their name), what information would you like me

to use from your company to hand out as a way to understand the offer and contact you?


Now, for our company, what we do is make a unique certificate that has both our company’s

logos on it, just like if HP and Microsoft or Coca-Cola and McDonalds were co-partnering a

special offer. Those companies do it all the time. That way there is an immediate comfort the

customer has with both of us because they are in the “circle of trust”. They are working with

either one of us already. I will make some certificates that you can hand out, and you simply

have to get me your offer. Would that work for you? (They answer) Do you have a logo and

picture I can use, or do I get it off the web? It will take me about a week to finish them and I will

come by and show them to you, so if we need to make changes we can. In the meantime, give

me some cards in case I run into some other customers.

Oh, by the way, did I also mention that working with you as a partner actually helps our

company save on marketing costs? The typical marketing lead is hundreds of dollars we spend

up front, but because you send us highly qualified leads, it saves us marketing dollars. That

money saved is set aside to promote our brand and our business. Since you provided the

customer, when they get the system installed, we simply pass on the marketing dollars to the

new customer in the form of a $______ thank you gift card, or to the affinity partner as a

rebate check for the signed customer. Sometimes the affinity partner prefers us to just give it to

a charity of their choice. Which method works best for you?” (SHUT UP AND LET THEM

ANSWER)

That sounds great. So to get started making the marketing materials, I just need your business

card so I can gather some information and get you registered as a new affinity partner. The best

part of the program is you never have to wonder if a lead ever called us. Simply go to the

website we have designed and you can send me leads this way. Of course you can also simply

text me or email me a lead

What day next week is best to visit and show you the samples: Tuesday or Wednesday?

For the insurance category, the preferred method of initiating this process actually starts when you are

in the customer’s home. When we inform the customer that they could be entitled to a discount on

their insurance, we then explains that we need to get the name and address of their agent so that we

can personally deliver (not mail) the “Certificate of Completion” to their agent. Once we schedule, and

then get to the agent’s office, it is essential that we talk to the agent in person. In case there is a

secretary or an assistant, it is very important that we don’t leave the information with them. The

confidentiality of the information that we have could be a good reason for them to direct us to the

agent him or herself.

Real Estate Brokers This approach is one of the most successful programs we have set up in the past when approaching

Realtors, identify the Broker/Owner or the top agent and meet with them. There are some Realty


offices that operate differently. These offices rent space to independent Realtors. In this case, it is

imperative that the TOP PRODUCER is approached FIRST! Realtors love to offer additional services or

benefits to their customers, as it makes them different in a very competitive marketplace.

This industry is a good match for us because they deal with homeowners, and, in most cases, their

customers enjoy above-average credit ratings. The only draw back with Realtors could be the volume of

business we can obtain from each Realtor. The average home sale per Realtor per month is about one.

The Approach The approach to get into this industry is to try to get to the owner/broker first. If that doesn’t work

then we need to meet with one of his or her agents. Whether you talk to the broker or the agent, make

sure you are prepared. You could have a nice certificate with their name and information on it. The

certificate can be worded in many ways. The preferred style is to print it strictly as an offer from the

broker or agent. This could be a “$99” down “standard system”, a special extra device certificate or a

“free home security survey”. “$99” down “expandable, standard system” can still work, because this

will end up as a pre-set invitation anyway. Pre-set invitations have the potential for a larger add-on

sale. Also, it is recommended to put the Real Estate agents’ phone number on the certificate. When the

customer calls the Real Estate agent instead of your office, and agrees to see you, the chances of

closing that sale go up dramatically.

To make sure you get to new homeowners, make a log sheet for them. This can be generated from a

list (that you request from the broker/agent) of each closing, or a trackable google doc or a shared

space. This is needed so that you can contact them and follow up. The certificate should be included

with all the other paperwork needed at the time of closing. That will ensure that the customer receives

it. Your purpose for the follow-up is to make sure that they know they have received the Security

System certificate.

Trades Example of Trade Companies: glass companies, locksmiths, handymen, plumbers, electrical companies,

exterminators and the hardware store owners.

We can use the reciprocal favor approach with these businesses, by referring business to them as they

are doing for us. Sometimes the referrals are given only for a reward, and if not, the $100 referral fee is

the perfect motivational tool. Whatever the incentive, none of these businesses continue to refer

without an ongoing relationship. Regularly contacting these people for leads is essential. Without

gentle persistence, they will not produce. One effective way to making this program work is to first

refer someone to the person you are working with. This is how you do it: You find someone that is in

need of service such as a lock needing to be replaced. Tell the customer that you know of a quality

company that could take care of the lock. Call the locksmith yourself, give them the customer’s name

and have them call the customer. The tradesman will know that you mean business and are serious

about the newly founded relationship. Everyone wins!


Here is a sample script you can use:

Mr. (name Locksmith, my name is ____________ with __________ Security. I’m not sure if

you’re interested in this, but I run into quite a few customers who call me because (glass –

broken into and glass broke, Locks – break-in or family trouble and need to change locks, etc…)

and I have not found a company I can send them to. Would you be interested in these

customers?

Great! Now I’ll do it as long as I become your security company partner of choice. You have to

help me too! (Laugh). This is great, because you actually help us save marketing costs! I don’t

know if you are interested, but when one of your recommended customers becomes one of

our customers, we pass the market savings on to either the agent, the customer or donate it

to your favorite charity. The check is $100.00. Which way do you prefer? (SHUT UP AND LET

THEM ANSWER)!

I have an agreement that says I promise to pay you within ___weeks after install and I need

your information where you want the checks sent.

Great, well what I do with my partners is make a unique certificate that has both our company

logos on it, just like HP and Microsoft or Cocoa-Cola and McDonalds. That way there is a trust

the customer has with both of us. I will make some certificates for both of us to hand out,

except the products are each other’s. Do you have a logo and picture I can use, or do I get it off

the web?

You would give your customer our certificate (or card) and when they take advantage of the

offer and the system is installed, I would bring you a check for $100 (or whatever your program

is).

Now __________, it will take me about a week to finish the certificates and I will come by and

show them to you, so if we need to make changes we can. In the meantime, give me some cards

in case I run into some other customers.

What day next week is better, Tuesday or Wednesday?


Other Useful Affinity Circle Partner Scripts

Script for Business Affinity Circle Partner

Cold Call

Good (Morning /Afternoon) my name is ________ with ____. We have just come out with a

brand new program for (their type of business). This can be a tremendous source of income for

your company. We are only allowing a small percentage of (their type of business) in this area

to participate. Are you the person I need to give the information to?

If yes, proceed to sit down and set them up as a new Affinity Circle Partner. As discussed earlier, set up

a follow up system to track business and relationships.

Note: Affinity Circle Partners are not employees and are not permitted to sell your company’s

security systems. In order to sell security systems they must comply with all requirements of your

Company, any state or local licensing laws, and your company requirements, which include

background checks. Affinity Circle Partners simply provide you with the names of prospects so that

you, as a sales representative, can follow up and schedule a presentation.

Affinity Circle Partner Program - Dynamark Monitoring...Affinity Circle Partner Program The ultimate marketing program for long-term growth and profitability “THE SYSTEM IS THE SOLUTION”

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