Affiliate Summit East 2010 Affiliate Freakanomics Oliver Roup CEO, VigLink
Oct 19, 2014
Affiliate Summit East 2010
Affiliate Freakanomics
Oliver RoupCEO, VigLink
Metrics Every Webmaster (Should) Know
•Pageviews•Uniques
•Outclicks
Every time a click leaves your site, value is being created(But how much?)
#1: Think in surface areaIt’s not $ / pv. It’s $ / pixel^2 / pv
How much is the content worth?
What should it be worth?
But how?
Content monetization is a practice
Like SEO
Readers do not equal money Brand name sites with million of users are getting outperformed by sites 1/10 the size.
Focus Matters
Trust Matters
Measure, measure, measure