Affiliate Program | July All Hands July 9 th, 2013.

Affiliate Program | July All HandsJuly 9th, 2013

The Vancouver SunSmall Business BC

Sudeep BalaDigital Business Development

& Sales Manager

The Opportunity

Sales ProcessThe client wanted a holistic digital program that encompassed business audiences in BC. We were able to quickly articulate our ability to capture business readers at scale on Postmedia’s Business Network plus layering on Audience Reach Network. Using ‘Tier 1’ and ‘above the fold’ discussions plus our ability to offer targeted audiences at scale from one media source made the buy decision an easy one.

Audience Identified

Small Business BC was looking to reach small business owners and business audiences who were online in BC. The objective of the campaign was to tell these audiences about an upcoming free virtual tradeshow that focused on imports and exports.

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The Solution

Campaign DetailsAdvertiser Solutions Sold

Display on vancouversun.comYahoo!Facebook Promoted Posts

March 1 – March 31Category: RetailGeography: British ColumbiaRetail Spend: $6,000

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The Creative

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The Results – Top Performing Media

Total Registrations

for event 475

Tradestart Website

51 registrations

Client tracked each individual media buy through unique tracking URLs

Postmedia Network

110 registrations

Google Ad Words

84 registrations

23% of all registrations

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Sudeep Bala, Manager Digital Sales & Operations

Final campaign results were outstanding…roughly 1.4M+ targeted impressions delivered and 341 total clicks. Yahoo (.29% CTR) and

Facebook’s promoted posts (.41% CTR) lead the way. The client’s Google analytics also reported

that the buy with Postmedia drove the most event registrations (23% of total registrations) compared

to the competition and even outperformed the Google Ad words program the client was running

at the same time.

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