Affiliate Networks: The Next Big Platform
Affiliate Networks: The Next Big Platform
Nov 18, 2014
This presentation is from Performance Marketing Summit 2014 in Salt Lake City. Session Description: WordPress, iOS and Facebook: all popular platforms made stronger by nurturing a community of developers. Affiliate networks can walk the same path and be the next big platform evolution.
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Affiliate Networks: The Next Big Platform
Pop Quiz
Do you own a phone?
Phone?
Facebook or phone calls?
Have you ever used your phone as a flashlight?
Have you ever used your phone to take your pulse?
This is Darth Vader
Wearing a Sombrero
Minecraft – 8bit graphics worth $2.5 billion
Angry Birds
75 billion app downloads
Do you own a computer?• 155,000 Apps in the Windows App Store• 250 million app downloads• Skype users make 50 billion minutes of calls per month• 1.1 billion people use Microsoft Office
Do you use Wordpress?• Over 30,000 Wordpress Plugins
Do you use Facebook?• 9 million apps• 50 million pages• 300 million photos per day• 148.56 million Candy Crush users each month
Platform Success
Engage large communities of developers
Why Should You Care?
The Ingredients
Audience + Technology
Affiliate Network ToolsSnapLinker
Product Discovery Bookmarklet Tool
Deep Link Generator
Why one or two apps when you can have 10,000?
Affiliate Angry Birds?
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