Affiliate Marketing Council Assembly meeting 26 th April 2012 07 January 2014 iabuk.net/contact.

Affiliate Marketing Council Assembly meeting26th April 2012

10 April 2023iabuk.net/contact

IAB: www.iabuk.net

Agenda

•Introduction

•ePrivacy and the work of the Legislation Committee

•Best Practice update

•2012 programme review and preview

•IAB update

ePrivacy Directive 5-point plan

IAB: www.iabuk.net

Status / progress Complete

1. Establish a Policy & Legislation Working Group

The Legislation Committee 2. Conduct Cookie Audits a. Message distributed

b. IAB 5-point plan 3. Publish a Consumer Guide to

Affiliate MarketingWeb site underway – expected by 15 May. Nectar sponsorship

4. Develop standardised wording as industry good practice for affiliates and publishers to inform consumers

The Consumer Transparency Framework, published 5th March

5. Working with the UK Government and Web Browser Manufacturers to Enhance Browser Settings

WIP…

…

Consumer Transparency Framework

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Consumer Transparency Framework press

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Commitment to expand on the Consumer Transparency Framework

IAB: www.iabuk.net

Advice to Advertisers & merchants

IAB 5-step guide online

Consumer-facing website

IAB: www.iabuk.net

Advice to advertisers and merchants5-step guide

•Focus on long tail

•Know what’s going on! – audit•Be clear and transparent – revisit privacy policy•Deliver prominence•Context is king! – achieve informed consent through context•Join the EU AdChoices programme – use of 3rd party / BT

http://www.iabuk.net/resources/white-papers/the-revised-eprivacy-directive-what-is-it-what-should-you-be-doing-to-comply

IAB: www.iabuk.net

Consumer-facing website

•Helping consumers understand our business

•Go-to point for the industry – link in privacy policies establishes consistency

•Simple, top-level messages ‘this is how the business works’

•Nectar sponsorship: valuable consumer brand recognition

•Start point for longer term ambition to build increasing trust in our industry

•Hope to work with multiple trade bodies, eg Consumers Association. CBI, ASA etc etc

IAB: www.iabuk.net

Emerging guidance

•ICO – May 2012 based on emerging best practice• Expect new guidance

•Other sources:• ICC (International Chamber of Commerce)

IAB: www.iabuk.net

EU Data Protection Proposals: position

•Lobbying road-map in production

•First stop – letter to Manuel Barroso, President of the European Commission• Online advertising ecosystem is the Internet’s

engine• UK / European ICT company CEOs to join

forces signing the letter• An economic force• Supporting the environment for the next Google

or FaceBook

• IAB’s Affiliate Marketing and Lead Generation Councils selected for participation

Best Practice: voucher code of conduct

IAB: www.iabuk.net

•Networks alerted to vouchercodes.com activity on brand search•Code of conduct does not cover brand search breaches of T&Cs•Email sent reminding affiliate of their commitment to uphold the spirit of the code of conduct•Is it time for a discussion on additional voucher code guidelines?•Audit is also overdue, networks to commit to audit in May 2012

Best Practice: Product feed guides launched

IAB: www.iabuk.net

•AMC site: 500 page views since launch

•Additional coverage from blogs and IAB

IAB: www.iabuk.net

IAB AMC 2012 programme: highlights and developments

•A4U collaboration• Affiliate Marketing Guide• Affiliate survey• Conference• Awards• … more

•Performance Marketing Industry study

•Case studies

•Consumer information

•PR Framework

•Website

•Training

AMC Council 2012 activity framework - updated

iabuk.net/contact

  Q1 Q2 Q3 Q4

  J F M A M J J A S O N D

Regulation / Standards / Practice                        

Research / events / training                          

Mktg / Comms                          

Website / blog integration with new IAB website

PwC

Product feed

guides

Consumer Transparency Framework

A4U Performance Marketing ConfPerformance Marketing Industry Study

FAQs / WIKI

Whitepapers new & updated

IAB training opp?

Affiliate payments

Case study development…

ePrivacy Guidance / advice / status updates…

AMC AdSpend update

PR framework

Consumer site EU Data Protection Proposals …

Voucher Code of Conduct

iabuk.net/contact

Performance Marketing Industry study: The idea

• A new report from the IAB of greater scale and impact than anything we have ever done before

• To prove the ‘actual’ size of the UK online performance sector (affiliate, lead gen, email, search)

• A detailed audit of the industry conducted by the IAB with a reputable 3rd party

• Producing the definitive stat for the performance sector to use as standard

Performance is

£xx billion to the UK economy

and growing

iabuk.net/contact

Performance Marketing Industry study: The benefits• IAB throwing significant muscle behind

our performance members

• Delivers the most positive story the AMC can generate for Government, businesses, press and consumers

• Directly addresses PR and marketing

• Provides our performance members with a report to judge actual success in comparison to market

• Sets our performance councils up to potentially repeat the report on an annual basis (also shared with other IAB’s)

iabuk.net/contact

Performance Marketing Industry study: The progress• Working group formed from AMC

& OLG: 2 meetings, parameters established

• IAB research establishing RFP to go to PwC etc

• Ideal: summer working, October launch

• Dependencies• Complexity and therefore timing• Funding

Overview of member benefits

1.Access to our research and chance to contribute yours2.Access to events - 90% free, 50% discount on paid3.Regulatory affairs support4.Discount on all Training courses5.Access to councils 6.24/7 access to members-only resources online7.PR through membership, blogs, councils, events etc8.Networking opportunities at events, via members directory

IAB: www.iabuk.net

Around the IAB

•Events• Mobile Engage, 17th May• Search Conference, 15th June

•Training• Lead generation workshop, 11th June• Search Marketing certificate, 14th June

http://www.iabuk.net/events

http://www.iabuk.net/training

Questions?

IAB: www.iabuk.net