Affilae - Advertiser affiliate marketing guide (EN)

Tracking, Attribution, Analytics CPA, CPL, CPC campaigns

ADVERTISER GUIDE

Discover Affilae

Affilae is the next generation SaaS affiliate marketing software.

It allows advertisers, agencies, and networks to directly control, manage and track their affiliate programs and networks of publishers, to maximize their ROI.

CPA, CPS, CPL and CPC offers.

Affilae is optimized to manage partnerships live. You now have a unique relationship with your affiliates, without midlemen.

To know more: affilae.com

2

Why choose Affilae ?

Affilae revisits the traditional way to do affiliate marketing, and innovates to meet the most common problems in the affiliate marketing market industry.

An advanced SaaS performance marketing software, reliable and secure, especially against cookie-stuffing fraud.

A unique, fully customizable, weight-based payouts split between affiliates

Direct SEO friendly affiliate links

Real time reporting, analytics, notifications, alerts and messaging

Take a look at the demo: affilae.com/en/demo

3

1

3

4

2

Summary Affilae

4

•  Advertiser home 5 •  Dashboard 6 •  Commission rules 7 •  Affiliates management 9 •  Ad elements & product feeds 10 •  Banner rotator 11 •  Conversions Management 12 •  Conversion funnel 13 •  Payments Management 14 •  Reporting 15

FAQ 16 Contact us 17

Advertiser home

5

When your connect on Affilae, you can access the Publisher Home, to manage :

1

2

3

Click on “add a new program” to setup a new one

Your campaigns and personal details

Click on “manage this program” to access your dashboard

1

2

3

Dashboard

Visualize your key performance indicators in real time.

6

1

3 1

Your dashboard: An overview of your business.

2 Conversion funnels for each conversion (ref slide 13)

Your most recent conversions with their conversion funnels.

7

Commission Rules & Affiliate Groups (1/2)

How to setup a commission rule?

1

Many possibilities: CPA, CPL , CPC, CPC+CPL, CPC+CPA etc. a.  Click on « Add a commission attribution rule » b.  Complete the form and click on « Add rule »

NB: you can change this setup by clicking on pencil button.

1

8

Commission Rules & Affiliate Groups (1/2)

Apply a commission rule to an affiliate group.

*

1.  Click on « Add an affiliate group » 2.  Enable the right rules to selected

group 3.  Set the commission rates.

NB : You can then edit the configuration by clicking on the "pencil"

*

Be careful, your new affiliates are automatically placed in the default group. To apply a different group please go to "my affiliates" menu and click on "edit a partnership"

Affiliates Management

Add new affiliate here, they will receive their password by email notification.

Key performance indicators.

Action : contact your affiliate, stats, edit partnerships, stop the partnership

9

1

23

1

2

3

« My affiliates » list all of your partnerships.

Ad elements & Product feeds

10

2 1

This page lists all advertising elements you can use to promote your campaigns and their KPIs. Download the item, get your affiliate tracking link, impression pixel.

1

2

3

3 "Feed Products" tab: you can drop your product feeds for your affiliates (Text, XML, CSV etc.)

11

The Banner rotators

1

2

Add a banner rotator and tag it (ex : format 300x250) Then, click on « add a banner rotator » and choose banners tagged in the same format. And finally, your affiliates recieve a javascript code to put on their website, which displays the banner rotator.

NB : The update is very simple via the tags system: add or modify a banner (« ads » tab) and tag it in the same format. It will be added automatically in the banner rotator.

3

The « banner rotators » , allow you automatically update banners on your affiliate websites.

1

Conversions Management

12

2

1

All your conversions.

3

Visibility on the conversion funnel (slide 14) Two validation modes: manual or automatic Adding a conversion manually / .csv export / batch conversion validation (.csv)

2

1

3

Conversion funnel

 Witch affiliates and channels contribution ?

 Conversion funnels help you to better understand the behavior

of your customers.

 Which banner ? When ? Via which channel ? ...you will learn a lot !

 PS: track your other traffic sources (Facebook, Twitter,

Adwords etc.)

13

*

Payments management

14

Before they reach the minimum threshold configured in your program settings. When the minimum threshold is reach there are two possibilities : ▪  Your affiliates send their invoices ▪  You trigger a billing request (see

page 8)

Affiliate invoices or attached with each payments requests.

All your payments requests.

Reporting

Reporting allows you to understand live stats of your partnerships. Identify your top publishers, ads and commission rules Save reports easily and access them at any time, to optmize your campaigns and maximize your ROI.

15

1

2

3

1

2

3

Visualize, analyze & optimize!

FAQ

Can I manage many affiliate progams in the same account?

ü Sure, in your « advertiser home » click on « add an affiliate program »

How split commission mode works?

ü When many affiliates contribute to the same conversion funnel, the commission is splitted accordind to a weights mecanism.

ü You can therefore boost the payouts of your key affiliates.

How can I make a deeplink ?

ü  In your partnerships, you have an affiliate ID, like this « #ae1 ».

ü Each affiliates can add his ID at the end of each url – ie : www.mywebsite.com#ae1

16

Contact us

Feel free to contact us for any information, support request, or just your feedback, we will be glad reply to you :)

[email protected]

17