Affecto Informatica World Tour 2015: The Age of Engagement

Informatica World Tour -

Helsinki

The Age of Engagement

Presented by Greg Hanson

VP EMEA Business Operations

3rd September 2015

@Hansongj

Agenda

• What is changing?

• What are we doing?

Data Experts Utilizing

Data Management and

Integration Tools

More

Data

Consumers

Applications

Suites

Cloud

Services

Social

Sites

Mobile

Apps

Machine

Control Systems

The age of engagement

TRANSACTIONS INTERACTIONS MOBILE DEVICES

More

Data

A new way?

More

Data

Consumers

Applications

Suites

Cloud

Services

Social

Sites

Mobile

Apps

Machine

Control Systems

The World of Data – Data Providers


More

Data

Frag-

mented Insecure Dirty

More

Data

Consumers

Applications

Suites

Cloud

Services

Social

Sites

Mobile

Apps

Machine

Control Systems



More

Data

Connected Safe Clean

More

Data

Consumers

Applications

Suites

Cloud

Services

Social

Sites

Mobile

Apps

Machine

Control Systems



More

Data

Data Infrastructure

More

Data

Consumers

Applications

Suites

Cloud

Services

Social

Sites

Mobile

Apps

Machine

Control Systems

The World of Data – Data Consumers


More

Data

Data Infrastructure

Hard to

Utilize

Hard to

Identify

More

Data

Consumers

Applications

Suites

Cloud

Services

Social

Sites

Mobile

Apps

Machine

Control Systems



More

Data

Data Infrastructure

Guidance &

Recommen-

dations

Amazon for

Data

More

Data

Consumers

Applications

Suites

Cloud

Services

Social

Sites

Mobile

Apps

Machine

Control Systems



More

Data

Data Infrastructure

Data Intelligence

Intelligent Data Platform

The Intelligent Data Platform – Cloud First

Intelligent Data Platform

Data Infrastructure

Data Intelligence Metadata meets Machine Learning

Data Persistence

Data-Fueled Applications

New

Industry-

Leading

The Intelligent Data Platform

The right data in the right way – right away!

Vibe™ Virtual Data Machine

Data Intelligence

Live Data Map

Role

-Based D

ata

Managem

ent

To

ols

Infr

astr

uctu

re S

erv

ices

Inference Engine

Data Infrastructure

Feed Integration Quality and

Mastering

Privacy

People Machines Applications Processes

Data Persistence

Vibe: Engine,

component of

platform

Informatica

Platform V9.6

• Project Atlantic – for IOT, cloud and Mobile integration

• Project Sonoma – for managing big data

• Informatica Rev – for enabling the self service of data

• Social 360 – for truly understanding your customers

• Secure @ Source – to keep your critical data safe

Five innovative use cases and technologies

An Intelligent Data Platform In Action

1

6

Project Atlantic

getting data from anywhere, making sense of dark data

Introducing Project Sonoma – the Amazon for data

Recommended Data sets

List for Electronics and TelCo Companies

Sales Forecast 2013

Customer Satisfaction Results Q4

Source: Dun and Bradstreet

Source: SFDC

Source: GCS

Recommendations

based on past data

usage

Status of data

acquisition

requests

Quality Trends for

data sets I am

using

Social Interactions

with other analysts

Searches for

“Inactive

Customers”

Search result tab displays Search results with syntactic and semantic

matches.

Ranked based on freshness, quality,

ratings, source systems etc.

Different types of assets

including

tables/files/views, BG

terms, BI reports etc.

Average User Ratings

Search scope covers

all enterprise systems

(not just lake) Dynamic facets for quick

filtering

Click on the data

set “Inactive

Customers”

Data set opens | 360 view displays

Basic Attributes , Source

system, Owner, masking

classification

Data Quality

Trend over a

period of time

Basic profiling

information, Data

Domains and BG

terms associated

User Ratings and actual

users of the data set

Projects this data set is

used in

Clicks on data

preview

Informatica Rev – Refine your data for use

Social 360 – The internet of master data

Secure@Source – Keep your data safe

Thank You @Hansongj