Adapting to survive Solutions implemented by ”legacy carriers” Jean-Cyril Spinetta Cannes Airlines Forum – 28 October 2005
May 20, 2015
Adapting to surviveSolutions implemented by ”legacy carriers”
Jean-Cyril SpinettaCannes Airlines Forum – 28 October 2005
With an average price estimated at 57 dollars per barrel in 2005, the airlines’ fuel bill has rocketed
2005 ResultsEstimate
Net income, USD bn
$47*$38
Average oil price
0
Source : IATA
* : May 2005 scenario
** : September 2005 scenario
$38.30
9/11
SARS, Iraq war
$57**
1
+ 54% to 97 billion euros
What differentiates the legacy carriers?
351
226
368
-855
-38
205
-462
-1 794 -4 683
-337
-576
-143
-1000
-900
-800
-700
-600
-500
-400
-300
-200
-100
0
100
200
300
400
500
AF-KL LH BA SK IB AZ AA UA DL NW CO US AS
Of which ~ -1270m€ in cancellation of tax
credits and ~ -1340m€ in asset revaluation
and ~ -360m€ in restructuring costs
Of which ~ -610m€ in restructuring
costs
Net income per airline (€m) - IATA 04-05
-8 885 million €
+545 million €
CO
DL
UABA
IB
AZ
AF-KL
LH
SK AA
NW
AS
US
+945 million €
A contrasted situation A stricken industry
EUROPE
USA
Organization by hub
1980s: USA 1990s: Europe
1980Atlanta
1986Washington
USA Hub modelMedium-haul/Medium
haulDomestic Hubs
Atlanta, Chicago, Dallas, etc.
European Hub modelLong-haul/– Medium-haul
Intercontinental HubCDG, Frankfurt,
Schiphol
Middle East Hub model
Long-haul/Long- haulDubai
1991Schiphol
1992Frankfurt
1996CDG
1981Dallas
A recent model
The economics of density
2000s: Gulf
2000-01Dubai
Basically, a hub is a model of cost reduction
Flight connections generate 50-150% of additional traffic
Increased frequenciesand/or aircraft capacity
A more attractive product / lower unit
costs
Point-to-point trafficConnecting traffic
The economics of density
Hubs: an efficient use of resources
59 medium-haul flights arrive21 long-haul flights depart
Air France Hub at CDGSummer 2005
1,319 origin-destination combinations
Medium-haul flights arriveBefore 0930 local time
Los AngelesMarseille
Bordeaux
Dublin
Tel Aviv
MadridCincinnati....
Paris
Atlanta
Mumbai
Long-haul flights departBetween 1015 and 1100
...
The economics of density
100
105
110
115
120
125
130
135
320 420 520 620 720 820
N° of seats (equivalent Economy-class seats)
Co
st p
er s
eat
mil
e
Bigger aircraft thanks to traffic complementarity
Three-class configuration – compared to “economy class” seatLeg length of 5,000 NM
+30 %
A 380
The economics of density
A 330Between the A380 and
the A33030% difference in seat
cost
Base 100
The intercontinental hub,a model with a future in Europe
55
100
70
115
2003a 2013e
Dynamic growth prospects for both connecting and point-to-point traffic
Outcome: stronger intercontinental hubsConnecting
passengers
Point-to-point passengers
~215 m passengers
~125 m passengers
Growth on international market+5.5% per year
source: BCG estimates
With hubs at CDG and AMS,Air France-KLM is well-positioned
to profit from this growth
The economics of density
How has Air France fared?… since 1996
Air France’s growth has mainly come from increased frequencies…- Number of aircraft: +71% - Number of seats: +46%- Number of frequencies: +82%
… designed to improve network quality
73%
94% 7.2
Simplify: more direct flights(% of direct flights)
Densify: more frequencies(average number of weekly frequencies)
Summer 96 Summer 05 Summer 96 Summer 05
4.6
The economics of density
280
290
300
310
320
330
340
S05 S06 S07 S08 S09 S10
• Growth will stem from aircraft capacity rather than from additional frequencies…
• …linked to a reduction in unit costs of the A380 and the B777-300
Average size of
long-haul aircraft
+ 11% capacity => - 3.5% in unit costs *
* Theoretical curve, long-haul seat costs DB.FL
What type of growth for the future?
The economics of density
A cost reduction strategy forms part of an overall strategy
Diametrically opposed strategies among the biggest European carriers … whose consequences are already very significant
2 500
5 000
7 500
10 000
avr-98 oct-98 avr-99 oct-99 avr-00 oct-00 avr-01 oct-01 avr-02 oct-02 avr-03 oct-03 avr-04 oct-04 avr-05
KLM
Air France
British Airways
Lufthansa
Traffic levels
RPK long-haul, April 98-Sept. 05
Croissance du trafic (PKT long-courrier)Iata 98-99 à Iata 04-05
Air France British Airways KLM Lufthansa
45% -10% 6% 50%
Traffic growth (RPK Long-haul) IATA 98 IATA 2004
Air France has resolutely opted for growth
Growth in long-haul demand is structurally robust…
… and there is no excess capacity in overall supply
Long-haul capacity from/to Europe – annual average 2006-2010
European airlines Non-European airlines
+4-5 % +6-7 %
~ +6%
… and this is borne out by our seat load factors:
from 79.4% to 81.5% from 2001 to 2004
Because the supply and demand environment allows this
and 83.4%, April-September 05 Air France long-haul
~ +6%Long-haul to/from EuropeAverage year growth 2006-2010
Air France has resolutely opted for growth
Because we have scope for growth at Roissy… which is not the case at the other major European airports
To win market share…and offer an increasingly attractive network
To generate the necessary productivity gains
Air France – KLM’s strategy of “profitable growth”
Balanced growth integrating the 2 parts of the equation
PROFIT REVENUE COSTS= -
Nor unrestrained growth
Uncontrolled growth likely to lead to cost slippage
Neither downsizing
Brings results in the short term, but difficult to sustain over the longer term
Which until now has borne fruit
Operating profit (€ million)
(before aircraft disposals)
Turnover (€million)
Degree of cooperation
Synergies
Trend in Alliance models
Commercial partnership
ATI(large-scale price harmonization)
Joint venture (on joint network components)
Low Moderate High Total
(FFP, Lounges etc.)
Commercial alliance(code-share: free-flow, seat blocks etc.
Revenue and costs sharing
Revenue sharing
European majors are gaining ground
500
2 500
4 500
6 500
8 500
Sept-01 Mar-02 Sept-02 Mar-03 Sept-03 Mar-04 Sept-04 Mar-05 Sept-05
and a 3% drop in traffic (RPK) over 4 years for smaller European airlines
KLM
Air France
British Airways
Lufthansa
Iberia
SwissAlitalia
27% more traffic (RPK) in 4 years for the 4 European majors...
Long-haul RPK, seasonally adjusted
Air France – KLM, an effective combination…
Long-haul Medium-haul
AF-only destinations
KLM-only destinations
49
32
30
111
57
45
24
126
Summer season 2005 schedule
Because Air France and KLM are remarkably complementary
45%
33%
22%34%
45%
21%
2005-2006 2009-2010
Revenue
Network
Costs
€295m €610m
… offering scope for implementing major synergies
Rationalization of the network without “sawing off branches”
Fluidity between the 2 networks via fare combinability (+42 million euros in 2005-2006)
Powerful frequent flyer programme (10 million members)
Synergies
… while strengthening our positions on our respective domestic markets
19%
5%
51%
23%
9%
0%
20%
40%
60%
80%
100%
120%
140%
Lima
Kilim
anja
ro
Nairo
bi
Taipei
Quito
60%
25%
46%
110%
18%
0%
20%
40%
60%
80%
100%
120%
140%
Port H
arco
urt
Bogota
Mia
mi
Ho Chi M
in
Hanoi
KLM - increased revenue on the French market Air France – increased revenue
on the Dutch market
Top 5 KLM-only destinations: +19% Top 5 AF-only destinations : +48%
2nd quarter 2004-05
100 171295 395
714
996
1373
1817
2328
2905
3549
0
500
1000
1500
2000
2500
3000
3500
4000
1997 1998 1999 2000 2001 2002 2003 2004 E. 05 E. 06 E. 07
Nu
mb
er o
f tr
ansa
ctio
ns
(19
97=
100)
The Internet increases and speeds the need for cost cuts
• Before: a counter agent in front of a GDS screen= 40 transactions per booking
• After: Expedia search engine connected to GDS= 1,500 transactions per booking (average 400 at Worldspan, etc.)
Explosion in queries for GDS with the emergence of search engines
0%
5%
10%
15%
20%
25%
30%
An outstanding opportunity to:
Satisfy our customers who want to choose their service or product themselves, in real time
Lower our costs
Internet: where do we stand?
Share of flight coupons sold on the web to domestic low-yield passengers in France
Instant sensitivity of our market share to the slightest shift in prices
-40
-30
-20
-10
0
10
20
30
40
August September October November December January February
%
Air France and industry sales on Italy-North America routes in 2004-2005, monthly data
All airlines
Air France-14€/ticket
-20€/ticket
Source: BSP
Successive cost-cutting plans at Air France …
1998-99 1999-00 2000-01
2001-02 2002-03 2003-04
2004-05 2005-06 2006-07
Target (€m)
Achieved (€m)Performance 2003
Three Billion Plan
Competitiveness 2007
84102
313331
457 463
70 88
176 186
280 300
200 215
590 *
800 *
* Includes gross savings on costs linked to switch to zero commissions
… combined with large-scale productivity gains
Overall productivity at Air France from September 01 to September 05
180
200
220
240
Sept-01 Dec-01 Mar-02 Jun-02 Sept-02 Dec-02 Mar-03 Jun-03 Sept-03 Dec-03 Mar-04 Jun-04 Sept-04 Dec-04 Mar-05 Jun-05 Sept-05
+21% productivity in 4 years
(seasonally adjusted)
EASK/EPT 000s
Air France costs
… have kept costs under control
Net costs per EASK excl.currency
5,50
6,00
6,50
7,00
1997
1998
1999
2000
2001
2002
2003
2004
ct e
uros
/eas
k
Excl currency &at constant oilprices
Excl currency,non-oil, non-inflation
… have kept costs under control
Net operating costs / EASK (Air France) (ex currency, inflation, oil prices and fees)
2001
-02
= 1
00
A widespread trend … but different methods
After a drastic “Future Size & Shape” restructuring plan (end-March 2004) …•13,082 job cuts / £869m cost-cutting /£900m in asset disposals
… additional initiatives worth £750m in IATA 2004-2006
•£450m: purchasing gains and cost cuts via e-services (to end-March 2005, target reached)
•£300m: cuts in personnel costs to end-March 2007 (15% cut in workforce with move into Terminal 5 at Heathrow in 2008 ** )
“Director Plan 2006-2008”: Targeting a €600m improvement in margin *•Network restructuring: €126m
•Additional revenue: €163m
•Productivity gains: €142m
•Cuts in personnel costs: €68m
•Other initiatives: €91m
A cost-cutting plan designed to save €1.2bn in 2004-2006: €606m savings by end-June 2005
•Internal suppliers (€203m): optimization of maintenance, optimization of short-haul flight product etc.
•External supplier (€205m): changes in travel agent commission model, optimization of ATC/airport infrastructure and procedures
•Production processes (€170m): restructuring of regional business unit, improved ground-handling at Frankfurt, increased use of medium-haul fleet
•Personnel: improved productivity / new wage deal
* In relation to an ongoing scenario
** Source: Press
Are we doing enough to counter the low-costs?
Tracking traffic peaks • Business• Hub waves
A differentiating product• More space in premium
65% of total differential on unit cost
Comparison of unit costsBase 100
0
20
40
60
80
100
Legacy carrier Low Cost
24
18
9
100
49
Aircraft use
Aircraft configuration
Other
The hub acts as a rampart against the low-costs Example of the Paris – Geneva route
AF AF
LX
U2U2
Evolution du nombre de fréquences sur Paris - Genève
0
2
4
6
8
10
12
S3 à W04-05 S05
AF AF
LX
U2
U2
AF: N° of frequencies stabilized
easyJet: cut from 4 to 3 frequencies
Swiss: services discontinued
Frequencies on the Paris – Geneva route
Summer 2005Summer 2003
We cut our costs… but cost of jetfuel rises
(€m)
1 406
3 4203 3703 320
2 960
1 975
3 210
3 070
2 630
2 180
1 761
1 302
2003-04 2004-05 2005-06 2006-07 2007-08 2008-09
Jetfuel spend before hedging
Jetfuel spend after hedging
+459
+419
+440
Hyp: 61,9 $/bl 1 € = 1.24 $
65,6 $/bl 1 € = 1.25 $
63,4 $/bl 1 € = 1.25 $
61,9 $/bl 1 € = 1.25 $
+450
+140% of turnover( )
(13%)
(15%)
(21%) est
(15%) est
(22%) est
(18%) est
Forward priceat 26/08/05
(10.5%)
(11.5%)
Air France Group
Jetfuel hedges: a temporary cushion
Price of Brent$ / barrel
Forward priceat 7/10/05
30
35
40
45
50
55
60
65
04-05 05-06 06-07 07-08 08-09 09-10
Market price
Real price after hedging
Taxes and fees have also risen sharply!
Taxes and Fees 2000-2004
9,41 9,9710,63 11,11 11,48
5,006,007,008,009,0010,0011,0012,00
2000 2001 2002 2003 2004
Euro
s/00
0 Es
ko
In 4 years, Air France’s total bill has risen by + 40%
EASK = ASK + 2.36* ATK
+ 22% for EASK
Like for like, ADP is 20% more expensive than LHR or SCH. Fraport is 15% more expensive but with a pricing structure that is more beneficial for the hub
8,1
10,29,6
7,4
11,410,8
12,311,5
12,5 12,3
16,8
14,9
Schiphol Heathrow Fraport ADP
€ / Pax
Ratio of costs / Pax 2004
Fees/ Pax Fees + security/ Pax Like-for-like/ Pax
Note: Traffic Pax 2004, 2004 figures estimated except for Schiphol and Fraport (Annual report 2004)Source: BCG analyses
Pax 2004 44.3 66.4 51.1 75.3Benchmark BCG
7