The idea behind qualitative approach is to purposefully select participant or sites. Study sites have been selected purposefully which assumed will best help researcher understand the problem and answer the research question. The works will involve Focus Group Discussion (FGD) and interviews. Participants will be invited to a discussion session in selected room or places and talk about their environment aesthetics. Some pictures and videos of street activity and street environment will be provided, Participants will comments and explain their preferences and perceptions. Their perception towards different circumstance are hoped to be demonstrated by comparison of beauty and broken environment. In addition to discussion and interview, researcher will also observe different types of urban area which portray a range of street environments and also participate in informants journey or sojourning, meanwhile also trying to gather their perception of street and aesthetics of environment. This methods is chosen to avoid researchers fixated on the particular concept or theory and information can be dug up from the participants or informants. To allow this research to be carried out in a limited time but complex data collection procedures some sites has been selected, they are University of Leeds and It’s surrounding (LS2 and LS6), includes A660 routes Woodhouse Lane – Headingly (Otley Road). The selection of site leads by facts that Leeds city council has recently announced the result of Action Day Program which clearly indicated street environmental problems such as graffiti and litter. There are six cases reported which they will start proceedings for around noise nuisance, rubbish and drainage issues. The Key informant to this research will be students who voluntary join this research and the Inner North West Area Committee of Leeds City. Research Background 1. Aesthetics is the study of beauty and taste. This is a very wide area of research. However, the presence of building, spaces, colour, street furniture (i.e. bench, fence, post, lamp, etc.), trees and flowers will be the main observation objects. 2. Street Environment : this will includes traffic flow, pollution, junctions, vegetations, shops, parking places, safety, and housing area. 3. Street Activity : includes walking, shopping, meals, sojourning, bicycling, sport and other activities n the last decade issue of walking as part of sustainability policy has grown strongly among the governments and the transportation researchers. European Cooperation in Science and Technology has recently published the Pedestrian Quality Needs (PQN) Project Result. It concludes a comprehensive vision on ways to improve walking and sojourning conditions. Nevertheless, PQN scientific approach is an ideal but not yet practise. There are still question marks. The main issue will be how to proceed from knowledge to implementation? (COST, 2010). NewlyUKTravelSurveyhasproventhedeclineofwalkingmodeinthelast15years. A660 Otley Road, Leeds Scope of Research I Questions 1. What are factors influence people’s perception of current aesthetic of street environment? 2. How do people decide to use walking or sojourning on street or public places? 3. What is the link of street activity to perceptions of street environment aesthetic? Methodology esearch will be conducted in a qualitative approach. Silverman (2010), Strauss (2001) and Creswell (2002) agreed that qualitative approach is a qualitative research process, which tries to understand human problem, based on complete holistic picture formed with words, detailed views of informants, and its natural background. This research is very suitable with qualitative approach. It is not just because of its ontology, epistemology and axiology assumption, but also influenced by researcher’s experience and knowledge which walk daily through Leeds City street, especially around Leeds University. Lancy (1993), Smith (1987) dan Tesch (1990) in Creswell (2002) stated that qualitative research is a powerful tools to explore the characteristics, discover the patterns, understand contextual and acts, and convey the freedom of mind. Based on these paradigm, a qualitative approach will be appropriate in this study. It has become harder to persuade people to use walking as mode in their journey. Proofing that walk will increase the quality of life as well as contribute to transport goalisarguably. Average Number Of Trips By Selected Private Transport Modes Index: Great Britain, 1995 To 2009 Source: DfT, 2010 Data Collection Procedures R 1. To identify factors influence people perception of current aesthetic of street environment 2. To understand people decision to use walking or sojourning on street or public places 3. To analyse the link of street activity to people’s perceptions of street environment aesthetic Research Objectives Significance and Implications References The significance of this research are : 1. The importance of an understanding of city development and street design which provide community life improvement 2. Provide more complete picture about road user perception to the reader and interested parties Thus, the implications of this research are : 1. Development of science and knowledge of designing street which reflex the highest function of human needs and sense. 2. Contribute to awareness and policy making of university surrounding areas and city street improvement. 3. Offer a data and information availability to be used by local authorities and practitioner for further development and research Aswin Siregar Dr. Miles Tight (Supervisor) Department for Transport, 2007, Manual for Street, available athttp://www.dft.gov.uk/pgr/sustainable/manforstreets Department for Transport, National Travel Survey 2009, available at http://www.dft.gov.uk/pgr/statistics/datatablespublications/nts/ Rob Methorst, Hector Monterde, Ralf Risser, Daniel Sauter, Miles Tight and Jim Walker, 2010, Pedestrian Quality Needs (PQN) Final Report, WALK21, Cheltenham, UK Transport Committee, 2010, Walk This Way Making : walking easier and safer in London, Greater London Authority John W Creswell, 2009, Research Design : Qualitative, Quantitative, and Mixed Methods Approaches (Third Edition), SAGE Publications