AESP 2019 EE.Deserts Marketing 20Jan2019 Final · Microsoft PowerPoint - AESP 2019_EE.Deserts Marketing_20Jan2019_Final Author: lobear Created Date: 1/23/2019 7:56:39 AM ...

Energy Efficiency DesertsLisa Obear, Liz Kelley, and Amanda Maass

ILLUME Advising

What do we mean by a “desert?”

How does this apply to us?

What about online shopping? It’s 2019 after all.

Not even Amazon?

Access matters

GIS Mapping

Ways to apply this concept

Program participation data – trends over time

Contractor coverage

Language needs for non-English speaking communities

Other Census analyses

Residential Lighting Market Research

What did we learn?Program design itself provided access to affordable LEDs and education in communities that may not have access to big box stores

Neighborhood stores = more opportunistic purchases- increasing effectiveness of education- reaching rural/lower-income households- limiting free-ridership

What now?

Design

Marketing/ Outreach

Delivery

Evaluation

What Now?

A relatively easy analysis that can be as high-level or deep as you want

A mindset that helps us as utilities and evaluators consider where our gaps may be

Thank you for attending! We’ll see you at AESP 2019 Spring Conference

May 6-8 | Seattle