Aerolineas Argentinas

New directions, new image

The visual identity of the flag airline

for the Argentine Republic, renews Itself,

so as to reflect its evolution.

Our evolution

Our mission

Our vision

A new era begins for Aerolíneas Argentinas.

A stage where we take up old premises and

add new ones, as a result of a learning process

of the recent past and the experience gathered

throughout a history that is so closely related to

our country’s development as is deeply rooted

in each of its inhabitants hearts.

This new era seeks to regain all the good things

we used to have, and achieve that which is

still missing so as to reach the top.

To connect Argentineans and contribute towards the integration and economic and social development of our country, promoting the national territory as a tourist, cultural and business destination.

To be the flagship company and pride of the Argentine Republic, renowned for its efficient and transparent public management.

Commitment

With everyone, inside and outside.

Dynamism

Permanent movement. Continued improvement.

Closeness

Feeling at home, everywhere

Brand Attributes

Our Values

Of all the attributes of the

Aerolíneas Argentinas brand,

There are some which are outstanding.

They nurture and define its genetics,

determine a special outlook of

the world and a special way to get

close to it.

We are committed with security, the development of this country, Promoting honest communication and teamwork within an efficientand transparent management. This is the commitment we undertake with the will to be a world class airline.

Our premises are proactivity, the search for permanent update and call to serve, so as to offer our clients the best, surpassing their expectations.

We are an Argentinean company. A group of people that trieshard to be close to its customers, look after their needs, Trying to make them feel at home anywhere in the world.

Our History

Upon creating the new identity, the elements that identified our brand

were analyzed and each evolved in deference to our history.

Our symbol

The condor is a bird typical of our national territory.

However, the Aerolíneas condor is an indisputable part of the brand.

It is not a naturalistic representation but a proper and personal symbol,

designed with a particular style and instantly recognizable.

Born in the middle of last century, this symbol is rescued today more than ever,

more stylized and refined in a subtle and respectful manner.

eg

Our typographyAiRta ABCDEFGHIJKLMNÑOPQR

STUVWXYZ

abcdefghijklmnñopqrstuv

wxyz 0123456789

ABCDEFGHIJKLMNÑOPQR

STUVWXYZ

abcdefghijklmnñopqrstuv

wxyz 0123456789

The new typography of the system of

visual identification of Aerolíneas stands

out due to its light, modern style with pure

lines and regular traits.

Within the chosen family, the Neo Sans

in its italic version was the chosen one

for the logo, keeping its inclination,

it is present in the previous logo,

as a sign of advancement, drive,

and a clear direction.

Our Colors

In order to pay tribute to our flag,

Aerolíneas changes the dark blue

for a light one and includes the yellow

as a representation of the sun in its color

palette, and silver, representing the

etymological origin of our country

and also as a symbol of the excellence

we have set as our goal.

Our Identity, up high

The quintessential contact point between

our brand and our customers is the aircraft.

The new graphic system emphasizes

the light blue color,

giving to it a prominent role.

Aircraft tails show a unified graphic motif

symbolizing our flag. The company’s flag.

The country’s flag

Up high in the sky The phrase that goes with our new brand

image is burned into the memories of all

Argentineans’ and inhabitants of this country.

Up high in the sky (“Alta en el cielo” as is

the original phrase in Spanish) evokes

the first line of the patriotic song “Aurora”

written in 1908 as a tribute to the

national flag.

The phrase plays with the identification

of Aerolíneas Argentinas as a country emblem,

and places the company within its element:

the sky.