Top Banner

of 25

aeroindia_2011

Apr 07, 2018

Download

Documents

chundi_naveen
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript

  • 8/6/2019 aeroindia_2011

    1/25

  • 8/6/2019 aeroindia_2011

    2/25

  • 8/6/2019 aeroindia_2011

    3/25

    About Indian Air Force(IAF)About Indian Air Force(IAF)

  • 8/6/2019 aeroindia_2011

    4/25

    IAF was officially established on 8 October 1932 as an auxiliary air

    force of the Indian Empire

    With strength of approximately 170,000 personnel and 1,300

    aircraft also has 60+ base stations

    Indian Air Force is the world's fourth largest air force after the

    U. S, Russia and China

    Air Force Day: 8th October as its anniversary

  • 8/6/2019 aeroindia_2011

    5/25

    Su-30MKI,HAL Tejas , Mirage 2000,MiG-29, MiG-21 are the fighter

    jets

    Dhruv, Chetak, Cheetah, Mi-8, Mi-17, Mi-26, Mi-25/35 are the

    helicopters

    Il-76, An-32, HS 748, Do 228,Boeing 737, ERJ 135, Il-78 MKI are used

    for the transport

  • 8/6/2019 aeroindia_2011

    6/25

    The Aero India is organized by Defence Exhibitionorganization ,Ministry of defence, Govt of India

    This event is managed by Confederation of Indian

    Industry(CII)

    This event is between 09-13 Feb 2011, air force station ,

    yelehanka, Bangalore

    Aero India 2011 is an 8th international exhibition on

    aerospace, defence, civil aviation

  • 8/6/2019 aeroindia_2011

    7/25

    Specialties of AeroIndia 2011Specialties of AeroIndia 2011

  • 8/6/2019 aeroindia_2011

    8/25

  • 8/6/2019 aeroindia_2011

    9/25

    The online request for registration exceeded the 1.75 lakh

    mark, a lakh more than the official 75,000 footfalls in 2009

  • 8/6/2019 aeroindia_2011

    10/25

    Fee of the EventFee of the Event

    For general visitor

    on Weekdays INR 400/- and US $15

    on Weekend INR 500/- and US $20

    For Business Visitor

    Exhibition Area (excluding chalets) on Weekdays INR 1500/- and

    US $35

    Exhibition Area (excluding chalets) on Weekend INR 1000/-

    and US $30

  • 8/6/2019 aeroindia_2011

    11/25

    Why firms interested in AeroIndia 2011 ?Why firms interested in AeroIndia 2011 ?

    India importing 70% of the defense equipment

    India is going to spend $100 billion within 10 yrs to modernize its

    defense sector

    India is going to spend $11 billion to buy 126 MMRCA(Medium Multi

    Role Combat Aircraft) flights to replace soviet era flights

  • 8/6/2019 aeroindia_2011

    12/25

    Marketing StrategiesMarketing Strategies

    Gripen an Sweden company is most creative in generating pre-showbuzz

    1. launches a Gripen Top Gun Challenge

    2. filters amateur beginners through quizzes

    3. Professional grade simulator played in MS flight simulator onPC, XBOX

    4. Top 5 will proceed to graduate which will flight on Gripen flight

    simulator at air show

    5. The best one pilot will fly on 2 seat 39 Gripen

  • 8/6/2019 aeroindia_2011

    13/25

    Lockheed Martin from U.S

    gets mass media attention through traditional Celebrity ride on F-

    16 like Ratan Tata, Shahid kapoor

  • 8/6/2019 aeroindia_2011

    14/25

    S.T.P AnalysisS.T.P Analysis

  • 8/6/2019 aeroindia_2011

    15/25

    SegmentationSegmentation:

    Defense Ministry segmenting the companies based on

    technology and also easy to upgrade technology as & when required

    & also past performance of the jets which are purchased by various

    countries with economical price

    TargetingTargeting:

    Defense ministry targeting by keeping in Indian needs in mind

    also with twin engine and easy maintenance jets with economical

    costs

    PositioningPositioning:

    As India is putting more money on defense modernization soevery firm believe it is a chance to show case their technology

    superiority to bag the billion dollar deal

  • 8/6/2019 aeroindia_2011

    16/25

    88 psps

  • 8/6/2019 aeroindia_2011

    17/25

    ProductProduct:

    A place where to show case defense technology to get notice

    by different companies which are interested in buying those

    products by different vendors

    PlacePlace:

    Yelehanka, Bangalore

    PricePrice:

    A delegate fee of Rs 10,000 will be charged for B2B Delegates which

    would also include the entry charges for all the four days

    PromotionPromotion:

    Through print ads, online, news channels

  • 8/6/2019 aeroindia_2011

    18/25

    ProcessesProcesses:

    Providing chalets, pavilions, stalls to display vendors products in a

    convenient way

    Physical EnvironmentPhysical Environment:

    Near to metro city i.e. Bangalore , spacious to display their

    products

    PeoplePeople:

    Countries like India, U.S, France, Germany, Italy, Russia, U.K are

    participating in the event & also general public to watch the show

    Following are the various companies from various countries they

    are-

  • 8/6/2019 aeroindia_2011

    19/25

    India

    Army Aviation Indian ArmyArmy Aviation Indian Army

    1. Pushpak2. Lancer

    3. ALH (F)

    4. ALH 1(S)

    ADAADA -- DRDODRDO

    1. Tejas Hindustan Aeronautics LtdHindustan Aeronautics Ltd1. ALH (Advanced Light Helicopter) - VT HAM

    2. ALH FAE 601 - Dhruv

    3. ALH 3268 - Dhruv

    4. Dornier 228-201

    5. Hawk - MK 132

    6. IJT (International Jet Trainer) - S3466

    National AerospaceNational Aerospace LaboratariesLaborataries1. HANSA

    2. SARAS

    3. Zephyr

  • 8/6/2019 aeroindia_2011

    20/25

    BRAZILBRAZIL

    1. Embraer

    2. Legacy 600

    FRANCEFRANCE

    1. Dassault

    2. Falcon 7X

    GERMANYGERMANY

    1. EADS

    2. Euro fighter

    3. German Air Force

    4. A310 MRTT

    ISRAELISRAEL

    1. IAI

    2. G 550

    ITALYITALY

    1. Agusta Westland

    2. Koala

    RUSSIARUSSIA

    1. Russian Federation Military

    2. AN 12

    3. MIG 35D

    UKUK

    1. Hawker Beech craft

    2. King Air

    3. Premier

  • 8/6/2019 aeroindia_2011

    21/25

    USAUSA

    BoeingBoeing

    1. Super hornets

    Cessna AircraftCessna Aircraft

    1. Cessna 172 - Sky hawk

    2. Cessna CJ 2

    3. Citation XLS

    Lockheed MartinLockheed Martin

    1. F -16

    2. PACAF - US Air Force

    3. F-16

    4. F-18

    5. C-17

    6. C-130 J

    7. KC-135

  • 8/6/2019 aeroindia_2011

    22/25

    Productivity &QualityProductivity &Quality

    As AeroIndia is gaining popularity it not only attract attention from

    local vendors but also from global vendors

  • 8/6/2019 aeroindia_2011

    23/25

    Why Bangalore ?Why Bangalore ?

    Government of Karnataka creating aerospace park in and aroundBangalore

    With the establishment of HAL in 1940 so many OEM manufacturers

    are established which increased the suppliers

    Many institutions providing education in technical, design ,IT andaeronautics

    Bangalore is an R & D hub for many aviation firms

  • 8/6/2019 aeroindia_2011

    24/25

    Official PartnersOfficial Partners

  • 8/6/2019 aeroindia_2011

    25/25