AdWords Scripts

AdWords API Workshops – All rights reserved

AdWords API Workshops – All rights reserved

AdWords ScriptsAutomate AdWords activities using JavaScript

Anash P. Oommen, Google, Inc.

AdWords API Workshops – All rights reserved

● Introduction

● Your first script + demo

● Getting help

● Questions

● Resources

Table of contents

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Introduction

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● Way to programmatically access AdWords data

● Write your code in JavaScript

● Embedded IDE in AdWords UI

Introduction

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● Quick one-time tools

● Highly customized reporting

● Account alerts

● External feed-based triggers

Common use cases

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● Entry-level familiarity with JavaScript

● An AdWords account to start writing your script!

Requirements

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● Can access important AdWords types○ Campaigns, Ad groups, Keywords, Ads, ad

extensions, reports…● API-specific types

○ Ad Params● Types not yet available in AdWords API

○ Labels● No beta restriction

Capabilities

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● IDE with autocomplete and syntax highlighting

● Run normally or in preview mode○ Preview mode won’t make any changes to your accounts○ Will perform actions like sending email, updating

spreadsheets, etc.● Uses OAuth 2.0 for authentication

○ Up to 250 scripts per login email.

Capabilities (cont’d)

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● Scripts can be automated○ Can be scheduled to execute periodically on your behalf○ As frequently as every hour.

● Can talk to external data sources○ Fetch arbitrary URLs○ Interact with Google Drive○ Interact with Google Spreadsheets○ Send emails

Capabilities (cont’d)

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● Simplified APIs● Requires lesser amount of code than AdWords API.● E.g. simplified feed services…

Capabilities (cont’d)

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Demo

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Creating your first script

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Creating your first script (cont’d)

AW SCRIPT

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function main() {

// Get all campaigns.

var campaignIterator = AdWordsApp.campaigns().get();

// iterate the list and print names to logger window.

while (campaignIterator.hasNext()) {

var campaign = campaignIterator.next();

Logger.log(campaign.getName());

}

}

First script - retrieve all campaigns

AW SCRIPT

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function main() {

// Retrieve campaign by name using AWQL.

var demoCampaign = AdWordsApp.campaigns().

withCondition("Name='Demo campaign'").get().next();

// Retrieve child adgroup using AWQL.

var demoAdGroup = demoCampaign.adGroups().

withCondition("Name='Demo adgroup'").get().next();

// Modify the adgroup properties.

demoAdGroup.setKeywordMaxCpc(1.2);

}

Retrieving and updating objects

AW SCRIPT

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function main() {

// Run an account performance report

var report = AdWordsApp.report("SELECT Clicks, Impressions, " +

"Cost, AverageCpc, Date FROM ACCOUNT_PERFORMANCE_REPORT " +

"DURING LAST_WEEK");

// Retrieve the spreadsheet to export values to.

var SPREADSHEET_URL = "xxx";

var spreadsheet = SpreadsheetApp.openByUrl(SPREADSHEET_URL);

var sheet = spreadsheet.getSheetByName(

"Account performance report");

Reporting

AW SCRIPT

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// Export the report to spreadsheet

report.exportToSheet(sheet);

// Send out an email with the spreadsheet link

MailApp.sendEmail("[email protected]",

"Account performance report is ready!",

"Access it at " + SPREADSHEET_URL);

}

Reporting - cont’d

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Getting help

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● Refer to the documentation○ https://developers.google.com/adwords/scripts/

● Refer to our code snippets○ Accessible from the IDE○ Also available on documentation site

Documentation and code snippets

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● Ask on our forum○ https://groups.google.com/forum/#!forum/adwords-scripts○ Ask for general questions, code snippets, complete solutions,

feature requests…○ Lots of helpful developers and Scripts team members!

Ask on our forum!

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● Ready-to-use complete solutions○ https://developers.google.com/adwords/scripts/docs/solutions/○ Ready-to-use as provided○ Customize if required○ Multiple categories - customized reporting, bidding tools…

● Scripts from third party developers○ http://www.freeadwordsscripts.com/

Complete solutions

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Questions?

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Resources

Documentation: http://goo.gl/77ACPForum: http://goo.gl/QsxCz5

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AW SCRIPT

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var sitelink = AdWordsApp.extensions()

.newSitelinkBuilder()

.withLinkText("Hello world")

.withLinkUrl("http://www.example.com")

.create();

AdWordsApp.campaigns()

.withIds(['178532656'])

.get().next()

.addSitelink(sitelink);

Appendix 1 - Create sitelinks

AW SCRIPT

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//interator on keywords

var kwIter = AdWordsApp.keywords().get(); //this is long, select campaign first

while (kwIter.hasNext()) {

//iterator on parameter of the current keyword

var adParamIter = kwIter.next().adParams().get();

while (adParamIter.hasNext()) {

var adParam = adParamIter.next();

Logger.log("campaign="+ adParam.getAdGroup().getCampaign().getName()+

" AdGroup="+ adParam.getAdGroup().getName()+

" KW=" + adParam.getKeyword().getText() +

" idx=" + adParam.getIndex() +

" value=" + adParam.getInsertionText());

}

}

Appendix 2 - Read AdParams