Introduction to Adwords
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Introduction to Adwords
Traditional vs Online Marketing
DO YOU KNOW ?
• Global Digital Ad spend to overtake newspapers by 2015
SO WHAT IS ONLINE ADVERTISING?
• Online advertising, also called Internet advertising, uses the Internet to deliver promotional marketing messages to consumers.
• It includes email marketing, search engine marketing, social media marketing, many types of display advertising (web banner advertising) and mobile advertising.
• In 2012, Internet advertising revenues in the United States totaled $36.57 billion, a 15.2% increase over the $31.74 billion in revenues in 2011
SEARCH ENGINE MARKETING ?
What Is It?
Why Use it?
What Are the Advantages?
? Paid Search ??? PPC ?
? Pay Per Click ?? ? SEM ?
?? CTR ??? CPC ?
? CPM ??? CPA ??
?? QS ??
Search engine marketing (SEM) / Pay per click (PPC)
• Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websitesby increasing their visibility in search engine results pages (SERPs) through optimization and advertising.
• SEM may use search engine optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or
use pay per click listings.
Search Engines across the globe
• Search engines with SEM programs • Google• Yahoo!• Bing• Ask.com• Soso.com - China• Baidu - China• Seznam.cz - Czech Republic• Yandex - Russia• Rambler - Russia• Timway - Hong Kong• Onkosh - Arabic search - Middle East• Aýna - Arabic search - Middle East and North Africa• Leit.is - Iceland
SO WHY GOOGLE ??????
• Because they provide the best search results for their users.
• They are constantly updating their search algorithm to ensure that when you search for something you will get the best and most relevant results.
• Google succeeds through innovation
Google Adwords Reaches Global Markets
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Sources: Measured by Media Metrix and NetRatings (September 2004); “2005 Web Globalization Report Card,” Byte Level Research (November 2004)
People use Google in over 100
languages
The Google Network reaches
more than 80% of worldwide
Internet users.
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The Google Network
Google: #1 U.S.
search engine:
Search partners:
Thousands of
Content partners:
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