INTRODUCTION CAR INDUSTY The Indian automobile industry is the tenth largest in the world with an annual production of approximately 2 million units. Indian auto industry, promises to become the major automotive industry in the upcoming years and the industry experts are hopeful that it will touch 10 million units mark. Indian automobile industry is involved in design, development, manufacture, marketing, and sale of motor vehicles. There are a number of global automotive giants that are upbeat about the expansion plans a nd collaboration with domestic companies to produce automobiles in I ndia. The major car manufacturers in India are Maruti Udyog, Hyundai Motors India Ltd., General Motors India Pvt. Ltd., Honda Siel Cars India Ltd., Toyota Kirloskar Motor Ltd., Hindustan Motors, Tata Motors etc. In India automobile industry is one of the largest industries in the global presence. Since it is the leader in the products and process technologies in the manufacturing sector, it has been one of the reason to drive the economy growth. During the last decade, well directed efforts have been made to provide a new look to the automobile policy for realizing the sector's full potential for the economy. Aggressive marketing by the auto finance companies have also p layed a significant role in boosting automobile demand, especially from the population in the middle income group.
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