Advocamp: Adrienne Weissman

You are naked.

Customers are in control.

62,000reviews

600,000visitors/month

100,000

LinkedIn verified users

Power of the Customer Voice

Embrace Transparency – 3 Reasons to Expose Yourself

Transparency builds trust

Out-innovate the competition

Future customers WILL find you

Develop a Review Strategy

ImplementAdvocate Programs

Build Trust with User Reviews

Create Opportunities for Involvement

Digital Karma

Launchpad for up-and-coming influencers

Share product updates, NPS scores

Create Opportunities for Involvement & Social Sharing

Takeaways

Expose Your Brand

Create Demand

Maintain Customer Loyalty