ADVO GRP PRJKT

8/2/2019 ADVO GRP PRJKT

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Project

INTRODUCTION

TO

ADVERTISING


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IndexACKNOWLEDGEMENT

THE DULCET STORY

ABOUT USOTHER THINGS

PUNCH LINE

7 Ps

OF MARKETINGMARKET SEGMENTATION


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Marketing

Prasad V. Chowdhary - 06

Akash R. Gursale - 21

Siddhesh B. Khedekar - 34

Abhijit Zawre - 61


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ACKNOWLEDGEMENT

We thank Gita mam who has given us the

opportunity to present such a creativeproject and we in future will definitely try to

achieve the desired goals mentioned in the

same

This project has given us the platform to

explore the knowledge and experience and

we had a great learning experience during

the making of this project..


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The DULCET Story

Dulcet is the baby ofMr. Anthony Gonsalves, a portly jollyman who moved from Goa to Mumbai to make an entryinto the hearts of people with his lip smacking, mouthwatering sweets.

People who have had the opportunity of having a cakebaked by Mr. Gonsalves, will start salivating merely bythe mention of his name. Jadoo hain unke haathonmein say his patrons. And we just cannot deny that, youdo need some Abra-ca-dabra to bake cakes theGonsalves way.

After 20 years of working in the hospitality business, MrGonsalves decided it was time to done the retirementcap, much to the utter disappointment of his fans. But

fate had something else in store.


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About us Start each day right with a morning stop at ourvarious cake shops. Pick up a piece of ourspecial DULCET cake. We, of course, also carrymany other delicious treats including freshbaked mouthwatering cakes, pies, tarts,cheesecakes, etc. Andwhile youre there,you can take a look at our custom cake photoalbum!!!

We supply, pastries and baked goods forseveralrestaurants and caterers in the Anne ArundelCounty area. If you are interested in having ourbeautiful and delicious desserts, please give usa call at 100-100-100 or check our

website dulcet.com.


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OTHER THINGS

When you buy our cakes we also show the various otherrelated products that we have in store for you to choosefrom

This includes other confectionaries like

Pastries Chocolates

Candles

Decoration and novelty items

Cold drinks (COCO-COLA)

Our Merchandise (T-SHIRTS, CAPS, PAPER MASKS,PAPER CAPS AND HATS, ETC)


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Punch line

You dream it, well cake it.U.S.P.

Value for money in terms of size

Fresh ,Soft and Tasty

Wide range of variety

Also have a low-cal range.

Store timings.


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4PS OF MARKETING

Place

Price Product

Promotions


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PLACE

Weare

located

at DULCETS CAKES AND CONFECTIONARIES DULCET Kemps Corner. 2380 5239 DULCET Dadar East 2414 2447 DULCET Mahim 2422 5738

DULCET Prabhadevi 2433 1641 DULCET Thane West 2539 9995 DULCET Powai 2579 7161 DULCET Juhu 2618 2586 DULCET Versova 2631 4158 DULCET Andheri East 2826 4480

DULCET malad (west) 2830 5599 DULCET Andheri West 2620 7062 DULCET Bandra West 2642 2056


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PRODUCT AND PRICE Standard Design

Rs. 280 per kg


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Cakes will be available from

minimum half kgCutout Cakes

Rs. 400 per kg


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Tiered Cakes Rs.250

pre kg


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Holiday Cakes

Rs. 400 pre kg


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WE ALSO DO "PHOTO CAKES"!!

Bring us your photo and

we'll scan it on your next

cake. Call us for details!

Price : Rs.500 for per kg


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Custom-made cakes

price will bedepend oncakesize and concept


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Some cakes by customer request


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Price :Rs.600 1 kg


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Gousse


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Promotions for the product

Coupons & Pamphlets-Coupons & pamphlets will be placed in local newspapers

like Mumbai Mirror, Times Of India, Dainik Bhaskar,Maharashtra Times, Navakal, Loksata, Hindustan Times,Mid-Day.

Spam

Will be distributed through various websites like Orkut,Facebook, twitter, Yahoo, Gmail, Rediffmail.


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TV commercials

Our tvc will be aired on every local cablechannel Radio commercial

Radio commercials will be aired on

Radio City, Radio Mirchi, Meow, fever &Red fm.


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Smss

Smss will be sent to users of variousservice providers like Loop mobile,Airtel, Vodafone, trump, Virgin in

Mumbai.


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Phys

ical Evidence


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PE0PLE

SERVICES FOR OUR EMPLOIES

OVER TIME CHARGES

COUPENS AND PASSES FOR FAMILIES

INSURANCE POLICIES


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PROCCES

DULCET cake being on of the major cake processing units we have an integrated

A dedicated cell for countering problems in timely order delivery..

A dedicated hygenie department.

Happy consumer and Customer relationship

The needy Cake A CSR project


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MARKET SEGMENTATION

OurTarget Audience

Well, since its cakes our target audience is

going to comprise of all age groups and every

othersections and stratas ofsociety. As

cake, like one of those few free natured

delightful things crosses all boundaries of

land, community and religion. That is ofcourse if marketed in an according manner.


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THAN

K

YOU

ADVO GRP PRJKT

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