Advisory Overview - VentureStrat · monetize consumer insights data in digital adtech/martech; built/drove strategic planning, market analysis, financial models, go-to-market execution,

Proprietary Information

VENTURESTRAT ASSOCIATESInnovative Data Strategy, Martech, Media/Advertising Solutions

Advisory Overview

VENTURESTRAT ASSOCIATESProprietary InformationEmail: [email protected]

Consistently Delivering Value For 20+ Years

Facilitated hundreds of millions of dollars in revenueand billions of dollars in market value

Focused On What Matters…

Differentiated Outcomes!

Execution Driven By

Client Type And Use Case

▪ Ingeniously crafted strategy

▪ Clear go-to-market execution

▪ Sustainable monetization

▪ Focused strategic growth

▪ On-going venture development

▪ Fractional CPO/CGO/CxO/GM executive support

▪ Smart data strategies

▪ Digital marketing guidance/ROI enhancement

▪ PE/VC investment due diligence support

▪ More…


Ingenuity, versatility, focused execution

Proper guidance throughout the consumer journey for improved ROI!

Wisdom about this complex space is essential for desired outcomes


Relevant Background/Expertise

Leading edge data journey: Operating uniquely on the leading edge of marketing

data’s critically evolving role in martech for 20+ years

Deep expertise: Well-earned highly regarded reputation for executing across

people-based marketing, martech, adtech, digital media and advertising

Extensive network: Extensive relevant executive/marketplace network to

efficiently drive essential strategic partnerships and client sales traction

Nuanced market insights: Monetizing nuanced market niche angles and textures

evolving from a complex confluence of dynamics is evident to a seasoned few

Broad leadership perspectives: Senior executive, venture building, product

innovation, growth/revenue, strategic, operational, data monetization, mentorship,

investment, engineering, insider and outsider, emerging and mature arenas

Across data strategy, marketing technology, media and advertising


Client Focus

▪Marketing Service Providers (MSPs)

▪Agencies

▪Digital Platforms

▪Marketers/Advertisers

▪Media Companies/Publishers

▪Data Providers

▪Analytics Providers

▪Private Equity/VC Firms


Representative Engagements

Nielsen

Relevant to data strategy, marketing technology, media and advertising


Advisory Solutions

▪ Outsourced

CPO/CGO/GM/CxO

executive leadership

▪ New product

innovation/product

leadership

▪ Go-to-market strategy,

positioning and execution

▪ Strategic growth leadership

▪ Data strategy – holistic and

by specific context/use case

▪ Business development/

strategic partnership

execution

▪ Strategic business planning

and financial model building

▪ Monetization of data,

analytics, and other assets

▪ Digital marketing

guidance/attribution/ROI

improvement

▪ CRM (Customer Relationship

Management) executions

▪ Due diligence support for VCs,

private equity firms/corporate

investors

▪ Advisory boards/mentoring


Broad Data Coverage/Delivery/Application

Curated Data

high-value &

differentiated

• TYPES: specialty/emergent, digital, terrestrial/PII, transactional/purchase, identity

• SOURCES: behavioral, interest, in-market, social, mobile, demographic, lifestyle, intent,

segmentation, geolocation

• CATEGORIES: automotive, B2B, CPG, travel, health, entertainment, fashion, beauty, financial,

political, food/dining, education, technology, telecom, retail

Flexible

Transfer

• Direct/indirect

• Batch/API

Across Channels

& Key Contexts

• Digital/traditional; deidentified/PII

• Audience; semantic/contextual

Throughout

The Journey

Smart Data

Strategies

• Based on data use cases/activation objectives >> analytics/modeling/segmentation

• CRM; activation; attribution; optimization; market research; other Martech uses


Data Catalog Summary

Financial Income/Assets Wealth B2B

Financial Segmentation Consumer Segmentation Tech/Telecom Segmetnation

Social-Driven Insights Identity Resolution Movie Interest

Search/Semantic/Context Travel Related In-Market Consumer Signals

Health/Wellness Geolocation/Intelligence/Events Social Video

Automotive Consumer Retail Purchase Video/OTT/STB

Consumer Lifestyle/Interests Entertainment Interests CPG

Taxonomy Detail Available


Need Smart Data Strategy For Complexity!


Summaries of Representative Engagements

▪ Major TV network/digital publisher: enhanced media inventory value by advising on the buildout of proprietary audience segments via behavioral and 3rd party data. Sourced 3rd-party data options to augment internal assets in enhancing the value of the media inventory.

▪ Major marketing services provider/data cooperative: advised leadership team on building a data onboarding service worth hundreds of millions of dollars; provided essential strategic advice, product planning and key partnership sourcing and negotiating.

▪ Marketing analytics provider to major banks and retailers: crafted and led strategic plan to monetize consumer insights data in digital adtech/martech; built/drove strategic planning, market analysis, financial models, go-to-market execution, partnerships, internal processes, and privacy/regulatory matters.

▪ Innovative music analytics provider: led development of a digital targeting solution that translated music preferences into unique audience segments; built/drove strategic planning, go-to-market efforts, and partnerships.

Strategic Growth Leader, multi-

billion dollar marketing

services provider

Led buildout of high-margin digital monetization solutions that generated tens of millions of dollars;

built/drove strategic planning, market analysis, financial models, go-to-market execution,

partnerships, internal processes, and privacy/regulatory matters.

Interim-president, social

data/analytics provider

Led key initiatives to enhance monetization over 50%; developed new strategic plan/financial

model, reframed market positioning, advanced sales strategy, executed partnerships, implemented

key processes; accepted intensive executive leadership role for more effective execution.

Interim-CEO, digital literary

platform

Oversaw a successful market launch and initial monetization of digital literary hub; led

development of market positioning, go-to-market strategy, detailed financial model, product

management processes and essential operational procedures.

Strategic Growth Leader,

traditional marketing provider

to financial institutions

Monetized key data/other assets by building a high-margin, multi-million dollar digital marketing set

of solutions; built/drove strategic plan, market analysis, financial models, go-to-market execution,


Strategic Growth Leader, major

credit card provider

Drove development of ad targeting and measurement solutions worth tens of millions of dollars

through strategic advice, product planning and sourcing/negotiating ad tech partners/clients.


Summaries of Representative Engagements

Digital Product Leader, major TV

network/digital publisher

Enhanced media inventory value by advising on the buildout of proprietary audience

segments via behavioral and 3rd party data. Sourced 3rd-party data options to augment

internal assets in enhancing the value of the media inventory.

Strategic Growth Leader, major

marketing services provider/data

cooperative

Advised leadership team on building a data onboarding service worth hundreds of millions of

dollars; provided essential strategic advice, product planning and key partnership sourcing

and negotiating.

Strategic Growth Leader,

marketing analytics provider to

major banks and retailers

Crafted and led strategic plan to monetize consumer insights data in digital adtech/martech;

built/drove strategic planning, market analysis, financial models, go-to-market execution,


Digital Product Leader, innovative

music analytics provider

Led development of a digital targeting solution that translated music preferences into unique

audience segments; built/drove strategic planning, go-to-market efforts, and partnerships.

Strategic Growth Leader, global

identy resolution provider

Formulated and led strategic growth initiatives to realign the enterprise for effective

competition in complex dynamic martech ecosystem. Led data strategy and data acquisition,

along with sales enablement/market-based training, and M&A/investment sourcing.


About The Principal

▪ Dwight Green has built an extensive record as a venture strategy and investment executive leader across data-driven marketing, digital, financial and other technologies with successful tenures at Nielsen, Deluxe, WPP's media/ad units and Sumitomo.

▪ Leadership includes being general manager and cross-functional leader of innovative business units; CEO/founder of profitable ventures; and advisor/mentor for emerging ventures. Mr. Green has conceptualized, built strategic plans for and managed digital business units/products that have generated hundreds of millions of dollars. He also has sourced, evaluated and/or executed many hundreds of mergers & acquisitions, venture investments and strategic partnerships. Mr. Green also has founded/led profitable ventures.

▪ He earned an MBA in Entrepreneurial Management and Finance from UPenn’s Wharton Business School and a BSE in Electrical Engineering & Computer Science from Princeton University.


Thank You!

DWIGHT GREEN(Managing Partner)

[email protected]

609-882-0450

www.linkedin.com/in/dwightgreen

www.linkedin.com/company/venturestrat

mailto:[email protected]

Advisory Overview - VentureStrat · monetize consumer insights data in digital adtech/martech; built/drove strategic planning, market analysis, financial models, go-to-market execution,

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