• Advertorial https://store.theartofservice.com/the-advertorial- toolkit.html
• Advertorial
https://store.theartofservice.com/the-advertorial-toolkit.html
The Globe and Mail - Controversy
1 On October 22, 2012 online Canadian magazine The Tyee published an
article criticizing the Globe's "Advertorial" policies and design
https://store.theartofservice.com/the-advertorial-toolkit.html
Propaganda techniques
1 In the case of radio and television, propaganda can exist on news,
current-affairs or talk-show segments, as advertising or public-
service announce "spots" or as long-running advertorials
https://store.theartofservice.com/the-advertorial-toolkit.html
Newspaper - Advertising
1 In recent years, the advertorial emerged. Advertorials are most commonly
recognized as an opposite-editorial which third-parties pay a fee to have included in
the paper. Advertorials commonly advertise new products or techniques, such as a new design for golf equipment, a new form of laser surgery, or weight-loss drugs. The tone is usually closer to that of a press
release than of an objective news story.
https://store.theartofservice.com/the-advertorial-toolkit.html
Advertising Standards Authority (United Kingdom) - Printed media
1 If the editor of the publication maintains control over the
advertorial, however, the piece is likely to be seen as editorial rather
than advertising.
https://store.theartofservice.com/the-advertorial-toolkit.html
Propaganda - Techniques
1 The case of radio and television, propaganda can exist on news,
current-affairs or talk-show segments, as advertising or public-
service announce "spots" or as long-running advertorials
https://store.theartofservice.com/the-advertorial-toolkit.html
Newspapers - Advertising
1 In recent years, the advertorial emerged. Advertorials are most commonly recognized
as an Editorial|opposite-editorial which third-parties pay a fee to have included in
the paper. Advertorials commonly advertise new products or techniques, such as a new design for golf equipment, a new form of laser surgery, or weight-loss drugs. The tone is usually closer to that of a press
release than of an objective news story.
https://store.theartofservice.com/the-advertorial-toolkit.html
Portmanteau - Standard English
1 A scientific example is a liger, which is a cross between a male lion and a female tiger (a tiglon or tigon is a similar cross in which the male is a tiger). The business world is
filled with newly invented portmanteau words such as permalance (permanent freelance),
advertainment (advertising as entertainment), advertorial (a blurred distinction between advertising and
editorial), and infomercial (informational Television advertisement|commercial).
https://store.theartofservice.com/the-advertorial-toolkit.html
Batmobile - Replicas
1 A replica of the Barris-built Batmobile is owned by Andreas Ugland. He bought the
Batmobile at a London car auction in 2007. Both Batmobile and Batcycle at the London car auction were replicas. It is displayed at
the Cayman Motor Museum.[http://www.caymanmotormuseum.c
om/new/images/stories/ONBOARD_MEDIA-MOTOR_MUSEUM_ADVERTORIAL.pdf HOLY
HOT RODS! IT’S THE BATMOBILE!] caymanmotormuseum.com
https://store.theartofservice.com/the-advertorial-toolkit.html
Advertorial
1 An 'advertorial' is an advertisement in the form of editorial
content. The term advertorial is a portmanteau of advertisement and
editorial. Merriam-Webster dates the origin of the word to 1946.
https://store.theartofservice.com/the-advertorial-toolkit.html
Advertorial - Publications
1 The tone of the advertorials is usually closer to that of a press
release than of an objective news story
https://store.theartofservice.com/the-advertorial-toolkit.html
Advertorial - Publications
1 A major difference between regular editorial and advertorial is that
clients usually have content approval of advertorials, a luxury usually not
provided with regular editorial
https://store.theartofservice.com/the-advertorial-toolkit.html
Advertorial - Publications
1 Schorr said, Advertorials always are more successful and affordable than releases.
https://store.theartofservice.com/the-advertorial-toolkit.html
Advertorial - Publications
1 Historically, advertorials were less frowned upon and newspapers would even show how magazine advertising is serving the public.See foot note in:
https://store.theartofservice.com/the-advertorial-toolkit.html
Advertorial - Television
1 Daytime programs featuring light talk designed to draw in mainly a female audience, often use
advertorial segments which feature presentations of products, services, and
packages by businesses. A representative of a business will have a discussion with a regular
host, along with perhaps making a special offer for viewers. These segments are designed to
give a business a detailed presentation of their service that might not be possible in a traditional thirty-second or one minute
advertisement.
https://store.theartofservice.com/the-advertorial-toolkit.html
Advertorial - Australia
1 In Australia, daytime programs featuring light talk and advertorials have been in television schedules
since the late 1960s
https://store.theartofservice.com/the-advertorial-toolkit.html
Advertorial - Australia
1 Advertorials are regulated under the Commercial Television Industry Code
of Practice, which has been registered by the Australian
Broadcasting Authority.
https://store.theartofservice.com/the-advertorial-toolkit.html
Advertorial - Radio
1 On radio, advertorials can feature discussions between an announcer or a DJ and the representative of a business. The discussion may feature testimonials from
customers or a personal endorsement from the announcer. The products featured can range from mobile
phone/cable/satellite providers, insurance, financing, auto servicing, travel agencies, and upcoming concerts or music releases.
https://store.theartofservice.com/the-advertorial-toolkit.html
Advertorial - Legal issues
1 In the UK, the Advertising Standards Authority requires advertorials to be clearly marked as
such
https://store.theartofservice.com/the-advertorial-toolkit.html
Social commerce
1 The concept of social commerce was developed by David Beisel to denote user-generated advertorial content
on e-commerce sites,[http://genuinevc.com/archives/2005/12/6/the-beginnings-of-social-commerce.html (The Beginnings of)
Social Commerce]
https://store.theartofservice.com/the-advertorial-toolkit.html
Gamezville - Conception
1 The first series was commissioned by Sky One, in the summer of 2003. The channel had been
looking for a new videogaming series since the disappointment that was Blam!, an advertorial
show for [http://www.Gameplay.com Gameplay.com], that aired in 2000. The
production company that was selected was Shine Limited, which was set up by former BSkyB
executive Elisabeth Murdoch (businesswoman)|Elisabeth Murdoch after she quit as
broadcaster.http://news.bbc.co.uk/2/hi/business/734855.stm
https://store.theartofservice.com/the-advertorial-toolkit.html
Native advertising - Forms
1 One form of native advertising, publisher-produced brand content, is
similar in concept to a traditional advertorial, which is a paid
placement attempting to look like an article. A native ad tends to be more
obviously an ad than most advertorials.
https://store.theartofservice.com/the-advertorial-toolkit.html
Native advertising - Examples
1 Advertorial in printed media demonstrate native advertising
where bloggers are established as credible authorities but in fact are
recommending brands they are paid to recommend and by definition are
conflicted.
https://store.theartofservice.com/the-advertorial-toolkit.html
Social aspects of television - Propaganda
1 Use of public service announcements (including those paid for by
governing bodies or politicians), news and Current affairs (news
format)|current affairs, television advertisement, advertorials and talk shows are used to influence public
opinion
https://store.theartofservice.com/the-advertorial-toolkit.html
Globe and Mail - Controversy
1 Tyee reporter Jonathan Sas cited an 8-page spread in the October 2, 2012
print edition called [http://thetyee.ca/Mediacheck/2012/1
0/22/Globe-Oil-Sands-Advertorial/ The Future of the Oil Sands], to
illustrate the difficulty in distinguishing the spread from
regular Globe content.
https://store.theartofservice.com/the-advertorial-toolkit.html
Propaganda techniques
1 In the case of radio and television, propaganda can exist on news,
current-affairs or talk-show segments, as 'advertising' or public-service 'announce spots' or as long-
running 'advertorials'
https://store.theartofservice.com/the-advertorial-toolkit.html
Yahoo! Voices - Publishing platform
1 AC exercises some editorial control over content, sending work back to users for polishing or rejecting work for violations of the site's terms of
use and guidelines, including promotional or advertorial content and plagiarism. Beatty claims the
site is all about content.
https://store.theartofservice.com/the-advertorial-toolkit.html
Cross media - Cross-media 4.0 – experiences (transmedia)
1 Story Environments are a key part of the mix in driving the inhabitants of the 'experience' across devices or around the narrative fragments
(whether advertorial, entertainment or dramatic)
https://store.theartofservice.com/the-advertorial-toolkit.html
Genieo
1 'Genieo' Innovation is an Israeli company, specializing in personalized Home page
software which includes advertising and user tracking software, commonly referred to as
malware.[http://www.genieo.com/advertorials/ Advertorials: Genieo’s Link between
Advertisers and Readers] They also own operate InstallMac[http://www.installmac.com
www.installmac.com] which distributes additional 'optional' search modifying
software with other applications
https://store.theartofservice.com/the-advertorial-toolkit.html
Digital edition - Sponsorship and advertising revenue
1 Digital editions often carry special front cover advertising, or
advertising on the email message alerting the subscriber to the digital
edition. Publishers also produce special digital-only inserts and rich-
media ads or advertorials.
https://store.theartofservice.com/the-advertorial-toolkit.html
Christmas traditions - Malaysia
1 The advertorials themselves are usually
indirect statements
https://store.theartofservice.com/the-advertorial-toolkit.html
Nutters of Savile Row - 19th century
1 The business dates from the late 19th century, and was formed by the merger of two separate businesses, 'Gieves' (founded
1785) and 'Hawkes' (founded 1771).[http://www.elegant-lifestyle.com/gieves-and-
hawkes.htm Elegant-Lifestyle.com: Advertorial Features] Starting out with roots
from two suppliers who focused on the British Army and the Royal Navy, it was the first Savile Row tailor to provide ready-to-
wear clothes
https://store.theartofservice.com/the-advertorial-toolkit.html
Daily Express - Desmond-era
1 Also in August 2009, the Advertising Standards Authority (United Kingdom)|
Advertising Standards Authority criticised the company for running advertorials as features alongside adverts for the same products. The ASA noted that the pieces
were 'always and uniquely favourable to the product featured in the accompanying ads
and contained claims that have been or would be likely to be prohibited in
advertisements'https://store.theartofservice.com/the-advertorial-toolkit.html
Share of voice - Benefits of Share of Voice models versus pay-for-performance models
1 Furthermore, Share of Voice bypasses the ethical dilemmas that
come with PPC and CPI models, which are subject to abuse by click
fraud, or Pay to Play tactics (advertorials, product placement, news coverage in exchange for ad purchases, etc) that are not always
transparently paid ads.
https://store.theartofservice.com/the-advertorial-toolkit.html
The Apprentice (U.S. season 3) - Week 12: A Lonely Drive
1 ** 'Magna:' Magna comes up with a round advertorial that looks very interesting and unique and has
spaces for a CD and business cards
https://store.theartofservice.com/the-advertorial-toolkit.html
The Apprentice (U.S. season 9) - Episode 3: Yellow Blur
1 **'Reasons for loss:' Despite having a good presentation, the men's
advertorial was too verbose to be effective. Trump also felt that using Curtis Stone as the front-man for
their campaign was a strange decision, and that Bill Goldberg's wrestling background would have
made him a better fit.
https://store.theartofservice.com/the-advertorial-toolkit.html
The Circle (TV program) - Segments
1 The Circle included a mix of lifestyle, cooking and interview segments
along with advertorials. It was taped in front of a live studio audience in
Melbourne. The advertorials were for products from home-shopping
companies such as Danoz Direct and Global Shop Direct.
https://store.theartofservice.com/the-advertorial-toolkit.html
The Circle (TV program) - The Circle: Summertime
1 During the Television ratings in Australia|summer non-ratings period
from December to January, a pre-recorded highlights show featuring
notable segments from the preceding year was broadcast. Advertorials
were still shown.
https://store.theartofservice.com/the-advertorial-toolkit.html
Cash for comment affair - Reporting
1 In 1999, reporters Richard Ackland, Deborah Richards and Ann Connelly from the
Australian Broadcasting Corporation|public broadcaster's Media Watch (TV program)|
Media Watch TV program revealed that 2UE talk-back|talk radio hosts John Laws and Alan Jones (radio broadcaster)|Alan Jones had been paid to give Advertorial|favourable comment to companies including Qantas, Optus, Foxtel,
Mirvac and major Australian banks, without disclosing this arrangement to listeners
https://store.theartofservice.com/the-advertorial-toolkit.html
The Apprentice (U.S. season 12) - Episode 12: Blown Away
1 *'Task scope:' Teams must create a four page advertorial for the Chi
Touch hairdryer for Elle magazine.
https://store.theartofservice.com/the-advertorial-toolkit.html
The Apprentice (U.S. season 12) - Episode 12: Blown Away
1 **'Reasons for loss:' While their presentation was much more visually appealing and had great style with their advertorial, their ad failed to match with the style of Elle and it did not mention a substantial amount of information about the hairdryer. Despite
praise for Arsenio Hall and Aubrey O'Day for their part in the presentation, the sponsors
criticized Teresa Giudice for her awkwardness while presenting and a
perceived lack of passion.
https://store.theartofservice.com/the-advertorial-toolkit.html
Mornings with Kerri-Anne - Segments
1 Kerri-Anne included a mix of lifestyle, cooking and interview segments
along with advertorials is presented in front of a live studio audience in Melbourne. The advertorials are for
products from home-shopping companies such as Danoz Direct and Global Shop Direct and are presented
by Roz Switzer, Jamie Malcolm and Paul Hancock.
https://store.theartofservice.com/the-advertorial-toolkit.html
Mornings with Kerri-Anne - Summertime
1 During the Summer non-ratings period from December to January, a pre-recorded highlands show was
broadcast, featuring notable segments from the year past. Advertorials were still shown.
https://store.theartofservice.com/the-advertorial-toolkit.html
The Apprentice (U.S. season 8) - Episode 9: Right Guard, Right Way out
1 *'Task scope:' Create a 4 page advertorial, starring David Lee
(basketball)|David Lee, for Right Guard deodorant
https://store.theartofservice.com/the-advertorial-toolkit.html
The Apprentice (U.S. season 8) - Episode 9: Right Guard, Right Way out
1 **'Reasons for win:' Their advertorial had great branding and used the
orange color-key trademark. David Lee was well integrated, and the team ran the power stripe idea
around the border.
https://store.theartofservice.com/the-advertorial-toolkit.html
The Apprentice (U.S. season 10) - Episode 8: Dressed To Kill
1 *'Task scope:' Create a four page advertorial for the Donald J. Trump fashion line at Macy's.
https://store.theartofservice.com/the-advertorial-toolkit.html
The Apprentice (U.S. season 10) - Episode 8: Dressed To Kill
1 *'Reasons for win:' The Macy's executives liked Octane's risky
approach. The colors and model pictures were impressive. They liked the use of Steuart and Brandy in the actual advertorial, and felt that the
presentation itself was fantastic.
https://store.theartofservice.com/the-advertorial-toolkit.html
The Apprentice (U.S. season 10) - Episode 8: Dressed To Kill
1 *'Reasons for loss:' Fortitude's advertorial was complicated and unprofessional. Their photos were horrendous and one male model's
shirt was too big, but David said with a face like that who would notice?
and later said that if I didn't have all those kids at home I'd go gay. The photos that were also on the back
page (designed by Poppy) were too small to show the product
placement.
https://store.theartofservice.com/the-advertorial-toolkit.html
The Morning Show (TV program) - Format
1 The show's format is similar to Sunrise and consists of a mix of news, entertainment
and information along with audience interaction through email, SMS and
talkback. The show also features live and prerecorded advertorials similar to those
featured in rival shows Mornings (TV program)|Mornings and Studio 10 The show is produced by the same team as Sunrise
and broadcast live at the same Martin Place studio.
https://store.theartofservice.com/the-advertorial-toolkit.html
WXIA-TV - Programming
1 (which also has a half-hour spin-off, Atlanta Company After Noon, which airs at 12:30 p.m.), a program which
has some similar features, but is partly advertorial|paid for by the
companies featured on it.
https://store.theartofservice.com/the-advertorial-toolkit.html
Global Handwashing Day - Sri Lanka
1 TV advertorials as well as print advertorials also
took place
https://store.theartofservice.com/the-advertorial-toolkit.html
Daily newspaper - Advertising
1 However, there has been growing concern over the blurring of the line
between editorial and advertorial content.
https://store.theartofservice.com/the-advertorial-toolkit.html
Epinions - Reputation culture
1 Early in 2000 the San Francisco Chronicle interviewed co-founder
Mike Speiser and early member Brian Koller, with Speiser claiming the
system prevents advertorials from getting exposure, but Koller saying:
There is a lot of 'You scratch my back, I’ll scratch yours,' and mutual
admiration societies
https://store.theartofservice.com/the-advertorial-toolkit.html
Dayparting - Australia
1 Morning television involves a news bulletin and a 'light news/talk' show, featuring
advertorials
https://store.theartofservice.com/the-advertorial-toolkit.html
Dayparting - Australia
1 Overnight occurs anywhere from midnight to 5:00 a.m., and features
mostly reruns, home shopping advertorials and religious programs
https://store.theartofservice.com/the-advertorial-toolkit.html
WHAS-TV - Programming
1 slotholder Live! with Kelly and Michael|Live with Kelly, and is
formatted as a Advertorial#Television|mix of
interviews and paid demonstration segments.
https://store.theartofservice.com/the-advertorial-toolkit.html
Associated Content - Publishing platform
1 AC sometimes sent work back to contributors for further editing and
sometimes rejected work for violations of the site's terms of use
and guidelines, including promotional or advertorial content and
plagiarism.
https://store.theartofservice.com/the-advertorial-toolkit.html
MetroTV - Other programs
1 * Advertorials about property and home
shopping.
https://store.theartofservice.com/the-advertorial-toolkit.html
George Tavern
1 In October 2008, The George Tavern was runner-up in Stella's Love Your
Local Campaign[http://www.thisislondon.co
.uk/advertorials/loveyourlocal.do?ICO=LovePromoBox], a competition to find London's best loved pubs and highlight the struggling pub industry.
https://store.theartofservice.com/the-advertorial-toolkit.html
Geraldton - Television
1 The programming schedule is mainly the same as the Seven, Nine and Ten stations in
Perth, with variations for news bulletins, sport telecasts such as the Australian
Football League and National Rugby League, children's and lifestyle programs and
advertorials. GWN7 produces a 30-minute regional news program each weeknight
(originating from Bunbury, Western Australia|Bunbury) with a newsroom based
in Geraldton, covering the local area.
https://store.theartofservice.com/the-advertorial-toolkit.html
Monocle (lifestyle magazine) - Concept
1 As well as regular advertisements, Monocle runs advertorials. In the
September 2009 issue, for example, there was a large insert on
Singapore, with a survey paid for by its government and several large
companies there, but articles generated by the magazine staff in
the style of the magazine.
https://store.theartofservice.com/the-advertorial-toolkit.html
2UE - Cash for comment
1 It concerned Advertorial|paid advertising on talk back radio that was presented to the audience in
such a way as to sound like editorial commentary
https://store.theartofservice.com/the-advertorial-toolkit.html
Mumsnet - Sponsored content
1 This kind of advertorial content makes the site function in much the
same way as the old-style Tupperware party: women's social networks and conversation spaces
are adapted to become a marketplace in which social bonds
serve economic purposes.
https://store.theartofservice.com/the-advertorial-toolkit.html
Karan Brar - Career
1 In April 2010, he appeared in the Seeds of Compassion advertorial
campaign announcing the 14th Dalai Lama|Dalai Lama's visit to Seattle, as well as appearing in commercials for
Shell Gasoline and Committee for Children.
https://store.theartofservice.com/the-advertorial-toolkit.html
Metro International - Timeline of Metro editions
1 * As of October 2008, the Croatian Metro edition was also cancelled, due to disappointing advertorial income.
https://store.theartofservice.com/the-advertorial-toolkit.html
Alex Lanipekun - Career
1 At this time, Lanipekun was also working as a freelance journalist. Originally joining the Sony Street Team under Dj Semtex, he was given the
opportunity to write for their promotional website and eventually for their magazine. He
wrote reviews, and advertorials, as well as interviewing many of the Urban Division's roster
of Artists. Lanipekun began freelancing more widely and was hired as the Entertainment
Editor for Alexander Amosu's online magazine 'ICON' where he worked for eighteen months.
https://store.theartofservice.com/the-advertorial-toolkit.html
Abrazo Health Care
1 'Abrazo Health' is the second largest health care delivery system in
Arizona, United States.See [http://www.azcentral.com/advert/abr
azo/advertorial/index.html Abrazo Health, azcentral.com] Abrazo Health
is located in Phoenix, Arizona and was established in 2003
https://store.theartofservice.com/the-advertorial-toolkit.html
Rage (TV program) - Top Fifty
1 For example, in 1991, Adidas logos were blurred out in a music video by New Kids on the Block and in 2005 a music video by the Bratz Rock Angelz
was removed due to its advertorial content
https://store.theartofservice.com/the-advertorial-toolkit.html
Journalism.co.uk
1 'Journalism.co.uk' is a website with news and advertorial content for
journalists based in Brighton, United Kingdom|UK
https://store.theartofservice.com/the-advertorial-toolkit.html
Magic Babe Ning - Other projects
1 Ning is also a featured personality for the Singapore Coke Zero advertorial which appeared in the 1024 issue of 8 Days (magazine)|8 Days that was released on 3 June 2010.Wild at Heart,
Fit in Body, 8 DAYS, 3 June 2010 She was also the ambassador for LG Mobile Asia in
2010.[http://magicbabe.wordpress.com/2010/12/03/win-magic-babe-nings-lg-optimus-one-
smartphone-her-i-%E2%99%A5-museums-tee-shirt-a-mystery-prize/ Win ‘Magic Babe’ Ning’s LG Optimus One smartphone + her “I ♥ MUSEUMS”
tee-shirt + a mystery prize!], Ning's Magic Diaries
https://store.theartofservice.com/the-advertorial-toolkit.html
Mornings (TV program) - Regular segments
1 Mornings includes a mix of lifestyle, cooking and interview segments
along with advertorials. The advertorials are for products from homeshopping companies such as
Danoz Direct and Global Shop Direct and are presented by Jaynie Seal, Paul Hancock and Yvette Done.
https://store.theartofservice.com/the-advertorial-toolkit.html
Swift Communications - History
1 Swift also prints advertorials, catalogs, realtor magazines and phone book advertising.
https://store.theartofservice.com/the-advertorial-toolkit.html
TV4ME
1 'TV4ME' is a digital advertorial datacasting service that launched on 18 September 2011 by Prime Media
Group and Brand New Media
https://store.theartofservice.com/the-advertorial-toolkit.html
Brittani Kline - Post-ANTM
1 She had an advertorial for United Colors of Benetton in Vogue Mexico. She also had a
spread in Vogue Italia, Beauty in Vogue, and a cover of Beauty in Vogue as part of her
ANTM prize package. Kline announced on her official page on Facebook that she was
leaving IMG Models and consequently her modeling career. She also said that she would return to her hometown in Pennsylvania to go to school. She has since been removed from
the IMG Models website.
https://store.theartofservice.com/the-advertorial-toolkit.html
Popular Hot Rodding
1 The magazine's technical and feature articles (advertorials) showcased
aftermarket and modified production parts and services, reviews, product announcements, news, and tuning
tips. Popular Hot Rodding also covered high-profile events and the annual Engine Masters Challenge.
https://store.theartofservice.com/the-advertorial-toolkit.html
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