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Advertisements Erode Moral Values
13

Advertisments Erode Moral Ethics

Dec 18, 2014

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There are several ways by which advertisements erode moral values:
1. Surrogate advertising
2. Puffery
3. Exaggeration
4. Unverified claims
5. Women stereotyping
6. Unhealthy brand competition
7. Children in advertisement
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Page 1: Advertisments Erode Moral Ethics

Advertisements Erode Moral Values

Page 2: Advertisments Erode Moral Ethics

Surrogate advertising

• Banned products.• Masked under another

product under same brand name.

Page 3: Advertisments Erode Moral Ethics
Page 4: Advertisments Erode Moral Ethics

Puffery• Promotional statements and claims that

express subjective rather than objective views, which no "reasonable person" would take literally

Page 5: Advertisments Erode Moral Ethics

Other Examples

Page 6: Advertisments Erode Moral Ethics

Exaggeration

Page 7: Advertisments Erode Moral Ethics

Unverified claims

Page 8: Advertisments Erode Moral Ethics
Page 9: Advertisments Erode Moral Ethics

Women stereotyping

Page 10: Advertisments Erode Moral Ethics

Unhealthy brand competition

Page 11: Advertisments Erode Moral Ethics

Children in advertisement

Page 12: Advertisments Erode Moral Ethics
Page 13: Advertisments Erode Moral Ethics

Thank you!!