Advertisements Erode Moral Values
Dec 18, 2014
Advertisements Erode Moral Values
Surrogate advertising
• Banned products.• Masked under another
product under same brand name.
Puffery• Promotional statements and claims that
express subjective rather than objective views, which no "reasonable person" would take literally
Other Examples
Exaggeration
Unverified claims
Women stereotyping
Unhealthy brand competition
Children in advertisement
Thank you!!