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ADVERTISMENT

What is Advertisement ?Advertisement is media content intended to persuade audiences of readers, viewers or listeners to take action on products, services and ideas.

Purpose

The main purpose of advertising is to inform people about new products and services offered by an organization, persuade people to buy these products or make use of the services offered and then to remind people about the organization and encourage repeat purchase and use. 

Characteristic Of Advertisement

1. Advertisement has the clear aims. 2. Advertisement focus on something which is

communicated from products and services.3. Advertisement is able to interest the customer4. Advertisement must be interesting for the customers.5. Communication of advertisement has four elements :ProducerContent Communication mediaCustomers6. Choose the best slogan

Kinds Of Advertisement

mold advertisementadvertisement which is made and stuck by mold technique. As like letter press, photolithography, silk screening ,inkjet, laser ,etc.

Electronic advertisementadvertisement which is used electronic media . There are three kinds of electronic media

Radio : this advertisement is just advertised by voice (audio).

Television: this advertisement is advertised through watch and listen

Movie : this advertisement appears before the movie begin .

digital interactive media : this advertisement needs internet as media . as like , …

Banner , Sponsorship , Search Engine Marketing ,Classified Ads –, E- mail Advertising – Iklan Luar Ruang (Out-of-Home)

out of home advertisement : this advertisement reach out the audience who out of home, as like :

outdoor advertisement : balihotransit advertisement : advertisement in bus,

taxi, station etcdisplay : big screen which is out

door .

The Language Features Of Advertisement

SimpleClearShortAttractivePersuasiveConvince

Structure of Advertisement

In a display advertisement we use an attentioncompeller. The success of an attention

compeller depends on the way in which they are used.They have four main appeals:- 1. Self-interest. 2. News/New. 3. Curiosity. 4. Name/Prospect.

How to Make an Advertisement

Who are you?How to get in touch with you?What are you offering me?A picture is worth a thousand words, but

reality is worth a thousand pictures?

Example Of Advertisement

Visit the cart on the road mas Jaka Bunut No. 

32, to enjoy the food in the region of Cirebon,

which is an egg meatballs that his taste is very good, as

good as eating in paradise, wit

h low prices, and affordable for

 all people. Orders received on 0621144568.

Needed immediately secretary work in the

company PT.Fujianto21chikafe, terms andcriteria as follows:

1. graduates S22. Bachelor of Computers3. Can Communicate With Both4. Age 20-25 years5. female  

Interested sila right to ourcompany, chikafe street no21, Cirebon, West Java. more infocontact 02133354

Adventure Hotel   Kertasmaya 26-29 road Cirebon

Telephone 08973219123room rate:

economy: Rp 150.000.00Standard: Rp 200.000.00     Suite: Rp 490.000.00

  for children under the age of 15 years

old, can enjoy rent free of charge or for free.facilities:

Swimming pool, garden dreams, basketball

court, restorant, Indomart, library, rock climbing.

for a 70% discount Saturdaycheck out time: 11 noon

advantage disadvantage

Television to reach out the large area has strong deliver and

influence because can make a combine between audio and visual

easy to understandRadio cheap to reach out the large area

expensive quick

No visual sometimes listeners not focus to

listen

Electronic Media

advantage disadvantage

Billboard cheaper because only pay

once in a yearlimited message

Out Door Media

advantage disadvantage

Newspaper Cheap Flexible long time

Magazine long life span the readers are more Selective visual quality

not responding Short life span Clutter

Expensive low flexibilities

Mold Media

THANKS FOR YOUR ATTENTION