Advertising/Marketing BEFORE THE BELL: GET OUT YOUR PIECE OF PAPER FROM YESTERDAY (If you were absent, get a piece of paper.)

Advertising/Marketing

BEFORE THE BELL:

GET OUT YOUR PIECE OF PAPER FROM YESTERDAY

(If you were absent, get a piece of paper.)

Write the answers to these questions on your paper from yesterday.

1. List all the food “mascots” you can think of and what product they advertise.

(example: Tony the Tiger = Frosted Flakes)

3. List all the brands you can think of. (Example: Target; Febreeze; Pizza Hut; Skittles)

2. What food ads make your mouth water? (Give me an example.) Why? What makes that product look soooo good? (color…the way the cheese hangs off the crust…)

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PackagingHow you package a food is as important as the ad or logo a company creates…

Color is important in advertising….it is believed that warm colors entice people to eat. These colors are coordinated in such a way that the food makes viewers hungry.

The actual package…

Ever noticed a Cheetos bag?The “baked” cheetos are packaged in a bag that is matte (not shiny), which implies its “natural”.The regular cheetos are packaged in shiny, slippery, gleaming bags which can subconsciously remind us of greasy food.

-meat patty = Vaseline to shine-glue extra sesame seeds on buns-Place pieces of cardboard/plastic between tomato and bun to look bigger/fresher

Most companies have a group of people that work in “marketing” or people who work on developing the advertisements we see. Marketers for food companies frequently hire food stylists- a photographer whose job is to make the food look so good you start drooling.

white glue instead of milk so cereal doesn’t get soggy

Hot cocoa made with dishwashing liquid so bubbles last longer.

Chicken legs injected with mashed potatoes so they look plumper.

Spray Deodorant: used to make apples and grapes look like they've been plucked straight from the freezer.

Cotton Balls: soaked in water and then microwaved. They are then arranged with the food in such a way that the entrée appears to be steaming hot.

Motor Oil: used in breakfast ads for syrup…pancakes and waffles are coated with fabric protector so that the motor oil doesn't saturate the food.

Mashed Potatoes are used in ice cream ads to form “perfect” scoops

Hairspray: sprayed on cakes to make them look moist

Spaghetti: toss with liquid glucose to give it that sheen

Seafood: paint with glycerin to look juicy

Swiss cheese: holes are often added by punching them with straws

Pie: stuff with instant potatoes and then the filling is pinned in place on the tops and sides

Water: plastic ice cubes are used in glasses, which are given a frosty look by spraying them with a dulling spray and then water

Beverages that “sweat” trigger fresh (refreshing) thoughts. Some stores actually display their beverages in cooler cases that are set at a temperature that will trigger a drink to “sweat”.

These food tricks are starting to be used less and less. Food stylists are instead turning to another “trick”…what do you think they are starting to use now?

Another study was done where food ads were compared to the actual food served by a specific restaurant.

These are the results…

Burger King Whopper

McDonald’s Fries

Taco Bell Crunchwrap Supreme

Pizza Hut Tuscani Lasagna

Wendy’s Crispy Chicken Sandwich

KFC Potato Wedges

Quiznos Primo Meatball

Dunkin’ Donuts Egg White Veggie Flatbread Sandwich

KFC Kentucky Grilled Chicken Box

Burger King Crown-Shaped Chicken Tenders

McDonald’s Big Mac

Subway The Feast

Taco Bell Nachos

Wendy’s Broccoli and Cheese Potato

On the back of your grocery store drawing:

1. What is a consumer?2. How can you be a “smart” consumer? (What are 2

ways you can “evaluate” an ad…what questions can you ask yourself?)

Logos Worksheet DUE THURSDAYCommercials Chart DUE THURSDAY

Don’t know a logo/jingle…ask your parents…teachers…

A study with conducted with preschoolers showed how powerful advertising is psychologically.

For the study, preschoolers were given 2 of each of the following food items:Hamburger, chicken nuggets, french fries, milk, juice, and carrots.

One food item was placed in a McDonald’s wrapper/cup, a second identical food item was wrapped in plain unmarked wrapping.

The results…After tasting both food items, the children consistently picked the McDonald’s wrapped item as tasting better than the plain, unmarked wrapped food.

Same food, different wrapper…

What is your reaction to this study? (2-3 sentences)