Advertising vocabulary

• BEHAVIORAL ADVERTISING: BEHAVIORAL

ADVERTISING OR BEHAVIORAL TARGETING

CAN BE USED BY ONLINE PUBLISHERS OR

INTERNET MARKETERS TO INCREASE THE

EFFECTIVENESS OF CAMPAINS. THIS WORKS

BY COLLECTING DATA ON AN INTERNET

USER'S BEHAVIORS. SUCH AS BROWSING

HABITS, SEARCH QUERIES, AND WEB SITE

HISTORY. THIS INFORMATION IS USED TO

SERVE MORE TARGETED ADVERTISEMENTS

TO THE USER. THE GOAL IS TO INCREASE

RELEVANCY BASED ON THE COLLECTED DATA

AND FOSTER A BETTER CONVERSION RATE.

•CLAIM: TO SAY THAT

SOMETHIGN IS TRUE WHE

MOST OF THE PEOPLE THINK

THAT IS FALSE

•DISCLOSURE: SOMETHING

(SUCH AS INFORMATION)

THAT IS MADE KNOWN OR

REVEALED : SOMETHING

THAT IS DISCLOSED

• HYPE LOGO:

•POINT OF VIEW: A POSITION OR PERSPECTIVE FROM WHICH

SOMETHING IS CONSIDERED OR EVALUATED.

• POINT-OF-PURCHASE ADVERTIDING:

RELATING TO THE PLACE IN THIS CASE

THE ADVERTISING PLACE WHERE A

DECISION TO PURCHASE IS MADE.

•SALES AND PRICE

REFERENCES: THE PRICE THAT

PEOPLE EXPECT OR DEEM TO

BE REASONABLE FOR A

CERTAIN TYPE OF PRODUCT.

•SENSE APPEAL: A REQUEST FOR OR

REFERENCE TO SOME PERSON OR AUTHORITY

FOR A DECISION OR COLABORATION.

• TARGET AUDIENCE: IS A SPECIFIC

GROUP OF PEOPLE WHITHIN THE

TARGET MARKET AT WHICH A PRODUCT

OR THE MARKETING MESSAGE OF A

PRODUCT IS AIMED AT.

La vida es muy corta

Association - feelings

Sense appeal - senses

OUR ADVERTISEMENT

http://youtu.be/DStIkiVcsNg