Worked out by : Volodina Natalya , 2018 Lesson: Advertising 1 Level : B1/ B2 Number of Students: 10 -15 Time 50 min Goals and objectives: to introduce and practice vocabulary “advertising” in speech; practice speaking skills N Name of Activity Procedure Timing Materials 1 Warm up – introduction of the topic T shows Ss pictures with commercials, billboards, advertorials etc – asks to predict what the topic of the lesson is (optional: to show the video of commercial) 2 min pictures Class work 2 Vocabulary introduction T distributes handouts and asks to do ex 1 where Ss have to match the new words to the categories. Check with the class 10 min Handouts Individual/ Class 3 Vocabulary practice T gives to each S a card with a picture/ or a word. Ss task is to find his/her partner (picture + word) 5 min Cards Class 4 Vocabulary practice In pairs Ss do ex 2 and 3 and then check 10 min handouts Peer work 5 Auction game T divides the class into two/three teams and reads out load the sentences from ex 4 (some of them T reads with correct answers; some of them with the wrong one). Ss’ task is to buy only correct answers. The team which buys more correct answers win. 12 min Props money / Sentences (given below) teams 6 Vocabulary practice Ss do ex V in class 3 min handouts Class 7 Speaking SS discuss the questions in ex 6 in pairs. Then share some of the ideas in class 7min handouts Peer work/ class 8 Conclusion T and Ss make the conclusion of the lesson: sum up the main points. Home task is given 2 min 9 Home task To learn the new words; to think about advantages and disadvantages of advertising Possible sentences for T to read during an auction game 1. A lot of cosmetics companies give away free samples so that customers can try the product before they buy it. ++++ 2. Advertising companies spend a lot of money on creating clever advertorials that are short and memorable, such as the message for Nike: "Just do it". ------ 3. Celebrity research is a technique that is very popular in advertising at the moment.-------- 4. If news about a product comes to you by word of mouth when someone tells you about it rather than you see an advert.+++++++ 5. Many companies use post and electronic mailshots because they can target a particular group of consumers all at the same time. ++++
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Worked out by : Volodina Natalya , 2018
Lesson: Advertising 1
Level : B1/ B2
Number of Students: 10 -15 Time 50 min
Goals and objectives: to introduce and practice vocabulary “advertising” in speech; practice speaking skills
N Name of Activity Procedure Timing Materials
1 Warm up – introduction of the topic
T shows Ss pictures with commercials, billboards, advertorials etc – asks to predict what the topic of the lesson is (optional: to show the video of commercial)
2 min pictures Class work
2 Vocabulary introduction
T distributes handouts and asks to do ex 1 where Ss have to match the new words to the categories. Check with the class
10 min Handouts Individual/ Class
3 Vocabulary practice T gives to each S a card with a picture/ or a word. Ss task is to find his/her partner (picture + word)
5 min Cards Class
4 Vocabulary practice In pairs Ss do ex 2 and 3 and then check 10 min handouts Peer work
5 Auction game T divides the class into two/three teams and reads out load the sentences from ex 4 (some of them T reads with correct answers; some of them with the wrong one). Ss’ task is to buy only correct answers. The team which buys more correct answers win.
12 min Props money / Sentences (given below)
teams
6 Vocabulary practice Ss do ex V in class 3 min handouts Class
7 Speaking SS discuss the questions in ex 6 in pairs. Then share some of the ideas in class
7min handouts Peer work/ class
8 Conclusion T and Ss make the conclusion of the lesson: sum up the main points. Home task is given
2 min
9 Home task To learn the new words; to think about advantages and disadvantages of advertising
Possible sentences for T to read during an auction game
1. A lot of cosmetics companies give away free samples so that
customers can try the product before they buy it. ++++
2. Advertising companies spend a lot of money on creating clever advertorials
that are short and memorable, such as the message for Nike: "Just do it". ------
3. Celebrity research is a technique that is very popular in advertising at the moment.--------
4. If news about a product comes to you by word of mouth when someone tells
you about it rather than you see an advert.+++++++
5. Many companies use post and electronic mailshots because they
can target a particular group of consumers all at the same time. ++++
Advertising
I. Look at these words. Put them into the corresponding column in the chart