Advertising Techniques

Advertising Advertising TechniquesTechniquesAdvertising Advertising TechniquesTechniques

After today, you will be able to identify advertising techniques used on

consumers.

After today, you will be able to identify advertising techniques used on

consumers.

LearniLearning ng

GoalGoal

LearniLearning ng

GoalGoal

Deceptive Deceptive AdvertisingAdvertisingDeceptive Deceptive

AdvertisingAdvertising

Advertising that is likely to mislead consumers through false statements, omitted information, or other unfair means.

It is illegal The Federal Trade Commission

can stop it

Bait and SwitchBait and SwitchBait and SwitchBait and Switch

A retailer advertises a product that it has no intention of selling, hoping to persuade customers to buy another at a higher price.

Ex: “25-inch color TV! Only $99” In all reality there is no such item or it is Sold Out, this is the Bait and the customer is steered toward a more expensive item.

False Promise of a False Promise of a Free GiftFree Gift

False Promise of a False Promise of a Free GiftFree Gift

When a store advertises a “free” gift, the gift must actually be free, with no strings attached.

If customers must purchase something they use phrasing such as “gift with purchase.”

Deceptive PricingDeceptive PricingDeceptive PricingDeceptive Pricing

Advertising a “sale” price that is actually no better than the product’s everyday price.

If business claims that its prices are lower than a competitor, it must show proof.

Hidden CatchesHidden CatchesHidden CatchesHidden Catches

Extra fees Hidden restrictionsSurcharges

Ex: If an ad for low-cost “spring break” airline tickets involves processing fees, and restrictions in order to take advantage of the deal it must clearly disclose the details.

FraudFraudFraudFraud

The deceitful conduct designed to manipulate another person for some gain.LyingRepeating something that ought to

have been known to be falseConcealing a fact that might have

saved the other party from being cheated

Types of FraudTypes of FraudTypes of FraudTypes of Fraud

Pyramid SchemesGet rich quick plains

Chain LettersMessage sent to a number of

people through the mail with instructions to send money with a promise that the participants will receive money in return

Beware of FraudBeware of FraudBeware of FraudBeware of Fraud

SweepstakesEarn money at homeWinning bidder in online auctions

Warning Signs of Warning Signs of FraudFraud

Warning Signs of Warning Signs of FraudFraud

No addressHigh pressure sales tacticsSounds too good to be truePay up front

Reporting Fraud or Reporting Fraud or Deceptive Deceptive

advertisingadvertising

Reporting Fraud or Reporting Fraud or Deceptive Deceptive

advertisingadvertisingReport to the Federal Trade

Commission Contact the Better Business

Bureau