realestate.co.nz Advertising specifications · realestate.co.nz product, content, or service 7. Advertising that doesn’t maintain the professionalism of realestate.co.nz Exclusions

1realestate.co.nz Advertising specifications 2019

realestate.co.nzAdvertising specifications2019


realestate.co.nz offers a wide range of advertising spaces and formats across our site, these include:

LeaderboardHalf pageMedium rectangleNative advertisingMobile leaderboardPremium leaderboardTakeoverSaved search email bannerSponsored blog posts


Leaderboard

IMAGE SIZE

FILE SIZE

ANIMATION

FILE FORMAT

3RD PARTY AD TAGS

VISIBLE ON

APPEARS ON

728 x 90 px

100kb max

30 second max

JPEG, GIF, PNG

Accepted

Desktop Tablet Mobile

Homepage Search results Listing pages


Half page

IMAGE SIZE

FILE SIZE

ANIMATION

FILE FORMAT

3RD PARTY AD TAGS

VISIBLE ON

APPEARS ON

300 x 600 px

100kb max

30 second max

JPEG, GIF, PNG

Accepted




Medium rectangle

IMAGE SIZE

FILE SIZE

ANIMATION

FILE FORMAT

3RD PARTY AD TAGS

VISIBLE ON

APPEARS ON

300 x 250 px

100kb max

30 second max

JPEG, GIF, PNG

Accepted




Native advertising

IMAGE SIZE

HEADING

BODY

FILE SIZE

ANIMATION

FILE FORMAT

3RD PARTY AD TAGS

VISIBLE ON

APPEARS ON

750 x 125 px (responsive) May contain your logo but no additional copy

35 characters (incl. spacing)

100 characters (incl. spacing)

100kb max

None

JPEG, GIF, PNG

None



Grab our users’ attention hereUse this line to talk about your brand and encourage our users to visit your site.

Grab our users’ attention hereUse this line to talk about your brand and encourage our users to visit your site.

Grab our users’ attention hereUse this line to talk about your brand and encourage

our users to visit your site.


Mobile leaderboard

IMAGE SIZE

FILE SIZE

ANIMATION

FILE FORMAT

3RD PARTY AD TAGS

VISIBLE ON

APPEARS ON

640 x 100 px

100kb max

30 second max

JPEG, GIF, PNG

None




Premium leaderboard

IMAGE SIZE

FILE SIZE

ANIMATION

FILE FORMAT

3RD PARTY AD TAGS

VISIBLE ON

APPEARS ON

1200 x 130 px (responsive)

100kb max

30 second max

JPEG, GIF, PNG

None




Takeover

IMAGE SIZE

FILE SIZE

ANIMATION

FILE FORMAT

3RD PARTY AD TAGS

VISIBLE ON

APPEARS ON

1200 x 130 px (top) 1200 x 250 px (bottom)

100kb max (top) 200kb max (bottom)

30 second max

JPEG, GIF, PNG

None




Saved search email banner

IMAGE SIZE

FILE SIZE

ANIMATION

FILE FORMAT

3RD PARTY AD TAGS

VISIBLE ON

APPEARS ON

580 x 200 px

100kb max

None

JPEG, GIF, PNG

None




Sponsored blog posts

MAIN IMAGE SIZE

HEADLINE

TEASER

LOGO

VISIBLE ON

TONE OF VOICE

850 x 465 px

35 characters

100 characters

150 x 150 px


All blog posts must adhere to the realestate.co.nz tone of voice guidelines as shown on the following 2 pages.


Sponsored blog posts Tone of voice guidelines

WHAT THIS MEANS

The real estate world can be complex and confusing – full of jargon and ambiguity. We help users easily navigate the world of property by being clear, concise and straightforward.

HOW THIS SOUNDS

• We use plain English.• Navigation is easy – we live by

the 2-click rule.• The fewer words the better. • People are busy. If they don’t read

beyond the first sentence, would they still walk away with something useful?

WHAT THIS MEANS

We love real estate. We believe buying and selling property can (and should) be uplifting and enjoyable. Through our upbeat language, we capture the joy of finding the perfect property, and make the experience more rewarding.

HOW THIS SOUNDS

• We take our message and frame it positively.

• We’re human, friendly and know when not to bug people.

• We spice up our messages with a dash of wit, but we don’t try to be funny. We create intimacy with a large audience by emphasising personality and character.

WHAT THIS MEANS

Nobody has more knowledge of the New Zealand property market. This enables us to create and share meaningful and relevant information which better informs each of our audiences at the right time.

HOW THIS SOUNDS

• Audience eye-to-eye, in a straightforward manner, but with authority.

• Our insights and insider knowledge are an open source on our blog.

• Our confidence means we use an active voice.

WHAT THIS MEANS

Real estate decisions are up there with the biggest choices in life. By carefully considering what we share and leave out of the process, we empower people to make smart decisions.

HOW THIS SOUNDS

• Everything is fact checked before it sees the light of day.

• We are honest, professional, and transparent.

• We tell people what they want to know, so they can get on their way.

• We show that we understand our users’ needs.

Clear Positive Knowledgable Considered


Does your audience know what’s in it for them? Does the topic match what they’re looking for?

Have you written for your audience? Is the most important information front and centre? Have you cut out (or explained) any jargon? Could it be shorter? Have you read it aloud? Have you made the audience feel something positive?

Sponsored blog posts Tone of voice checklist


Specification summary

FORMAT NAME FORMAT SIZE FILE SIZE ANIMATION 3RD PARTY AD TAGS OR HTML5 ASSETS

DESKTOP TABLET MOBILE HOMEPAGE SEARCH RESULTS

LISTING PAGES

Leaderboard 728 x 90 px 100kb max 30 sec max Accepted

Half page 300 x 600 px 100kb max 30 sec max Accepted

Medium rectangle 300 x 250 px 100kb max 30 sec max Accepted

Native advertising 750 x 125 px 100kb max — —

Mobile leaderboard 640 x 100 px 100kb max 30 sec max —

Premium leaderboard 1200 x 130 px 100kb max 30 sec max —

Takeover 1200 x 130 px (top)1200 x 250 px (bottom)

100kb (top)200kb (bottom) 30 sec max —

Saved search email 580 x 200 px 100kb max — —

Sponsored blog posts 850 x 465 px 100kb max — —

Note: Image format types for all advertising options are JPG/PNG/GIF


Material submission

Please supply standard display assets within one working day of the campaign start date, and sponsorship assets within five working days — failure to do so may result in your campaign not starting on time.• A maximum of three creative executions per ad size

is accepted — additional assets may incur a loading fee

• Please send creative assets to [email protected]


1. Native advertising that looks similar to a property listing and could be deemed confusing to users of the site

2. Advertising that employs rapid or “strobing” animation of any graphic, copy, or background element(s)

3. Advertising that replicate or mimic computer error messages4. Messaging designed to mislead members into going to a site that

is unrelated to the content of the banner advert5. Advertising in any manner that misleads the viewer to believe the

content is news, rather than advertising6. Advertising that implies affiliation with or an endorsement by any

realestate.co.nz product, content, or service7. Advertising that doesn’t maintain the professionalism of realestate.co.nz

Exclusions

realestate.co.nz reserves the right to remove any creative that may sit outside of these guidelines that they deem to be misleading, not suitable or not for benefit of the users of the site.


Please contact realestate.co.nz for any additional information on our advertising and media offering:

Media Department

[email protected] 09 300 4152

realestate.co.nz Advertising specifications · realestate.co.nz product, content, or service 7. Advertising that doesn’t maintain the professionalism of realestate.co.nz Exclusions

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