Why Advertising Specialties Are THE MOST COST EFFECTIVE 1 Advertising Medium
May 27, 2015
Why Advertising Specialties Are
THE MOST COST EFFECTIVE
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Advertising Medium
THE MOST COST EFFECTIVE
Advertising specialties, also known as
promotional products, provide the most
cost effective form of advertising when
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cost effective form of advertising when
compared to TV, newspaper, radio and
magazines.
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End-Users Remember The Advertisers Of The Items They’ve Received
Remember the advertisers
• of recipients of advertising specialties can
identify the advertiser.
84%
4
• No other advertising medium provides any where
close to the name recognition associated with
advertising specialties.
Advertising Specialties Generate A Favorable
Impression
• of recipients of advertising specialties have 42%
5
• of recipients of advertising specialties have
a more favorable impression of the
advertiser.
42%
Advertising Specialties Generate Customers &
Loyalty
• of recipients of advertising specialties did 62%
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• of recipients of advertising specialties did
business with the advertiser after receiving
an item.
62%
Advertising Specialties Deliver Impressions Over
A Long Period Of Time
• The average advertising specialty is kept for
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• The average advertising specialty is kept for
7 months!
81%
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• of recipients of advertising specialties
keep items that are useful.
81%
Many Advertising Specialties Are Used
Every Day
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Advertising Specialties Deliver A More Favorable Cost Per Impression Than Other Media
$.019½ page B&W
Billboards
Radio
Newspaper
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$.033
$.005
TV$.006 - Syndicated
$.007- Cable
$.019 - Prime TimeSource 2008 Advertising Specialty Institute, LosAngelesMobileBillboards.com and The Nielsen Company.
Radio
Magazine
___% have done business with the advertiser
AFTER receiving the item
Recap
___% of end-users can name the
advertisers on the items they receive
8484
6262
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The average cost-per-impression of a promotional
product = $______
End-users keep products for ____________
AFTER receiving the item
7 months7 months
.004.004
The CPI for advertising specialties beats all forms of media (except billboards)
For more information, contact your Advertising Specialty Distributor.
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Advertising Specialty Distributor.
The remaining slides share more information on how the study was done as well as the total spending on advertising specialties and the trends in the types of product categories being purchased.
How We Conducted The Study
• Team of interviewers surveyed businesspeople in 4 metro areas: – New York
– Chicago
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– Chicago
– Los Angeles
– Philadelphia
• An online survey to additional end-users augmented the in-person survey
• 618 completed surveys
IMPRESSIONS BY CATEGORY
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And The Cost Of Each Impression
IMPRESSIONS BY CATEGORY
Advertising Specialties Deliver SignificantNumbers Of Impressions
800
1,000
1,200 1,038
476
Impressions per month
15
0
200
400
600 476
365
363294
251
227
221
192
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Advertising Specialties Cost-Per-Impression By Category
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Awards Other Wearables Desk Accessories Wearables / shirts Other
Drinkware Calendars Writing Instruments Caps Bags
Most Popular Product Categories(Based on Industry Revenue)
Rank Category
1 Shirts
2 Bags
3 Headwear
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4 Desk/Office Accessories
5 Writing Instruments
6 Other Wearables
7 Glassware/Ceramics
8 Computer Related
9 Health & Safety
10 Electronics
19.8 Billion Dollars of Advertising Specialties Were Purchased in 2008
$16.0 $16.0 $16.0 $16.0 $16.5 $16.5 $16.5 $16.5 $15.6 $15.6 $15.6 $15.6
$16.1 $16.1 $16.1 $16.1
$16.9 $16.9 $16.9 $16.9
$17.8 $17.8 $17.8 $17.8
$18.6 $18.6 $18.6 $18.6
$19.6 $19.6 $19.6 $19.6 $19.8 $19.8 $19.8 $19.8
$16.0
$18.0
$20.0
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$15.6 $15.6 $15.6 $15.6
$10.0
$12.0
$14.0
$16.0
2000 2001 2002 2003 2004 2005 2006 2007 2008
Source Advertising Specialty Institute
Contact Your Local Advertising
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Contact Your Local Advertising
Specialty Distributor To Learn More
And Benefit From The Power Of
Advertising Specialties