ADVERTISING - Research World · 2016-05-12 · MEDIA PACK 2013 | To book advertising please contact Daniel Migchels by email: [email protected] or phone: +31 20 589 7825 3 The majority

1MEDIA PACK 2013 | To book advertising please contact Daniel Migchels by email: [email protected] or phone: +31 20 589 7825ADVERTISING MEDIA PACK

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2MEDIA PACK 2013 | To book advertising please contact Daniel Migchels by email: [email protected] or phone: +31 20 589 7825

INTRODUCTION

EDITORIAL TEAM— Simon Chadwick, EDITOR IN CHIEF

— Kathy Joe, Angela Canin, CO-EDITORS

— Adam Warner, EDITOR RW CONNECT

SALES— Daniel Migchels, KEY ACCOUNTS MANAGER

Market research brings the real story of people into the board room and public decision making, helping leaders in business and public life understand the consumer, especially in di!cult times. What do people stressed in a time of change really need and how can we respond to them? Research World is the global magazine for marketing intelligence and decision making. It explores the expanding borders of research by highlighting the latest innovations and developments in tools, technology and business applications, and stimulates challenging debate on the critical role of research in commerce and society.

ADVISORY BOARD— Rex Briggs, MARKETING EVOLUTION

— John Kearon, BRAINJUICER — David McCaughan, MCCANN ERICKSON JAPAN

— Sean Meehan, IMD

— Jeff Hunter, MARKET FRAMEWORK


The majority of Research World subscribers hold senior positions across the global research industry. Europe makes up the majority of Research World’s global reach, followed by Asia Pacific and North America, with growing circulation in Latin America, the Middle East and Africa. Published 6 times a year and Read in over 100 countries, your message will reach the people who matter. With circulation of more than 20,000, Research World is distributed to the ESOMAR membership base of global professionals with further outreach through subscriptions, distribution at global events and through a network of ESOMAR representatives and partners.

RW Connect (rwconnect.esomar.org) is an online magazine for the market research industry written by those at the front-line of research. A growing platform, with more than 11,000 visitors a month, it represents a wonderful channel to reach research professionals across the globe.

The Research World e-bulletin is sent to more than 11,000 subscribers a week prior to the publication of the printed issue of Research World, highlighting some features in the upcoming magazine and providing access to some of the key articles (hosted on RW Connect).

AUDIENCES


AUDIENCES

20,000 + The estimated readership of Research World 49% Western Europe17% Asia Pacific12% North America9% Eastern Europe7% Latin America6% Africa ⁄ Middle East

11,000 + RW Connect visitors a month 30% Western Europe26% Asia Pacific17% North America10% Eastern Europe9% Latin America8% Africa/Middle East

11,000 + Subscribers to the Research World e-bulletin

ME &AFRICA

WESTERNEUROPE

APAC

NORTH AMERICA Eastern

Europe

2011 / 10.4%2012 / 12%RWC / 17%

2011 / 6.8%2012 / 7%RWC / 9%

LATAM

2011 / 52.6%2012 / 49%RWC / 30%

2011 / 8.5%2012 / 9%RWC / 10%

2011 = 6.6%2012 = 6%RWC = 8%

2011 / 15.1%2012 / 17%RWC / 26%

2011 = % proportion of print readership in 20112012 = % proportion of print readership in 2012RWC = % proportion of online visits to RW Connect


EDITORIAL AND ADVERTISING SCHEDULEJANUARY / FEBRUARY: SURVIVAL OF THE FITTESTFlexibility and agility are fast becoming the corner stones for business. Di"erentiation of services, products and thinking are what separate those that succeed in the market and those that do not. In the research industry accelerated change, new entrants and di"erent and more e"ective ways of both gathering and interpreting data and consumers will be paramount in the year ahead. What have we learned from the past few years and how will it help us in the year to come?

Regional profile: Emerging in the Centre and the East – focus on Central and Eastern Europe & Middle East.Extra Distribution: CEE Forum 2013, Dubai & India local one-day eventsPrint Content Copy Deadline: 17 December 2012Digital Advertising Reservation and Copy Deadline: 21 December 2012Print Advertising Reservation: 7 January 2013Print Copy Deadline: 14 January 2013Published: 22 February 2013

MARCH / APRIL: ASIA PACIFIC IN THE NEXT DECADE Most of the APAC region continues to expand its influence, but it is not a homogenous group of countries. There are huge powerhouses like Australia, Japan and China but also emerging countries like Vietnam and Indonesia. The region stands at an interesting crossroads in 2013 with political, social and environmental changes coming to a head. What will the next 10 years look like in the region?

Regional profile: Asia PacificExtra Distribution: Asia Pacific Conference 2013Content Copy Deadline: 28 January 2013Advertising reservation: 04 February 2013Copy Deadline: 11 February 2013Digital Advertising Reservation and Copy Deadline: 21 February 2013Published: 29 March 2013

MAY/JUNE: A MOBILE WORLDThe mobile phone is fast becoming our number 1 “go to” place to communicate, get information and share our lives. What are the implications for research and how will mobile influence the future of the industry? What have we learned so far and what challenges do we still have to solve?

Regional profile: The di"erent faces of Europe (include Turkey, North and South Europe)Extra Distribution: Automotive Research Forum 2013; 3D Digital Dimensions Conference 2013; Summer Academy 2013Content Copy Deadline: 11 March 2013Advertising reservation: 18 March 2013Copy Deadline: 25 March 2013Digital Advertising Reservation and Copy Deadline: 21 April 2013Published: 8 May 2013


EDITORIAL AND ADVERTISING SCHEDULE

SEPTEMBER: THE BIGGER THE BETTERThe annual super issue looks at the latest trends, methods and skills needed to survive and prosper in the business world. Focusing on the global research industry we speak to the movers and shakers who are taking the industry to a new level.

Regional Profile: This issue gives a macro view of the global industry through the eyes of the ESOMARGlobal Market Research Report 2013.Extra Distribution: ESOMAR Congress 2013Digital Advertising Reservation and Copy Deadline: 21 June 2013Advertising reservation: 22 July 2013Content Copy Deadline: 25 July 2013Copy Deadline: 29 July 2013Published: 13 September 2013

OCTOBER: BREAKING WITH TRADITIONMarket research has always been an innovative, dynamic and exciting industry. Over the last few years the level of innovation has begun to accelerate at break neck speed. New entrants into the market place are challenging traditional ways of thinking and shaking the foundations of “truth.” But who are these companies, what do they do and how can the industry learn from them?

Regional profile: The America’s – North and Latin! Content Copy Deadline: 12 August 2013Advertising reservation: 19 August 2013Digital Advertising Reservation and Copy Deadline: 21 August 2013Copy Deadline: 26 August 2013Published: 9 October 2013

NOVEMBER/DECEMBER: RESEARCH WITHOUT ASKING QUESTIONSBehavioural economic theory, mobile ethnography, self reporting, passive tracking and measurement of all these new ways of understanding the consumer have one thing in common – they ask no questions and as a consequence tell no lies. What does “questionless” research bring to consumer understanding?

Regional profile: AfricaExtra Distribution: Qualitative Conference 2013; The Future of Mobility Forum 2013Content Copy Deadline: 9 September 2013Advertising reservation: 16 September 2013Copy Deadline: 23 September 2013Digital Advertising Reservation and Copy Deadline: 21 October 2013Published: 8 November 2013


AD TYPES

One-eight vertical185 x 35mm

PRINT

Double page spread395 x 225mm

Full page185 x 225mm

Quarter page

vertical 90 x 110mm

Half page horizontal 185 x 110mm

Belly BandFront

Belly BandBack

Two / Three page GatefoldAttached toFront Cover165 x 225mm

Two / Three page

Gatefold

Attached to

Back Cover

165 x 225mm

Three Page GatefoldThird page

(Inside Front Cover)185 x 225mm

Three Page GatefoldThird page

(Inside Back Cover)185 x 225mm

2 Page False

Cover

Front: 185 x 170 mm

Back: 185 x 225 mm


AD TYPES

RW E-BULLETIN

Header Banner

Side Banner

Side Banner

Side Banner

Footer Banner

RW CONNECT

Main Top Banner

Side Top Banner

Side Banner

Side Banner


AD TYPES

PRINT + DIGITAL PREMIUM PACKAGE

PRINT + DIGITAL MEDIUM PACKAGE

PRINT + DIGITAL BASIC PACKAGE

Full Page print advert in Research World1,200 word advertorial on RW Connect (can include embedded video, images and URL’s; article will be featured on the homepage slider for a minimum of a week and to remain on the front page for 1 month from date of publication)Main Top Banner advert on RW Connect for 2 months (max. 4 banners at once)Header Banner on Research World e-bulletin

Full Page print advert in Research WorldSide Top Banner advert on RW Connect for 2 months (max. 4 banners at once)Side Banner on Research World e-bulletin

1/2 Page full colour print advert in Research WorldSide Banner advert on RW Connect for 2 months (100% fixed on homepage)Footer Banner on Research World e-bulletin

+ +

+

+

+ +

+ +

+

+

+

Nam et vidus enis core omnihici conemolupta Ratur, conet quiscim dolesequostNum eos et ut eliquo etur? Quid min corpore hendunt hilit, explitecum simus et intoruntur ma si veni idel ipsunti berendi psunda por apit ut destem. Nequi quiant quuntiassi site pos dit remquis inciention comnihicta cusdam, sum vernate mpCoresto omnitaspis molor


x1 x2 x3 x4 x5 x6

Discount 2.5% 5.0% 10.0% 15.0% 20.0%

Print onlyDouble Page Spread 4,600 4,485 4,370 4,140 3,910 3,680

Full Page Special Position 3,000 2,925 2,850 2,700 2,550 2,400

Full Page 2,500 2,438 2,375 2,250 2,125 2,000

1/2 Page Full Colour 1,600 1,560 1,520 1,440 1,360 1,280

1/2 Page B&W 1,000 975 950 900 850 800

1/4 Page Full Colour 1,200 1,170 1,140 1,080 1,020 960

1/4 Page B&W 800 780 760 720 680 640

1/8 Page Full Colour 800 780 760 720 680 640

Belly Band/Magazine Wrap 6,000 5,850 5,700 5,400 5,100 4,800

2 Page Gatefold (Front or Back) 5,500 5,363 5,225 4,950 4,675 4,400

3 Page Gatefold (Front or Back) 8,000 7,800 7,600 7,200 6,800 6,400

2 Page False Cover 8,000 7,800 7,600 7,200 6,800 6,400

Print+Digital NEW!(details of package on page on 11)

Premium Package NEW! 4,200 4,095 3,990 3,780 3,570 3,360

Medium Package NEW! 3,100 3,023 2,945 2,790 2,635 2,480

Basic Package NEW! 2,000 1,950 1,900 1,800 1,700 1,600

RW Connect NEW!(details of package on page on 11)

Advertorial NEW! 1,000 975 950 900 850 800

Main Top Banner (max. 4 banners at once)

800 780 760 720 680 640

Side Top Banner (max. 4 banners at once)

600 585 570 540 510 480

Side Banner (100% fixed on homepage)

400 390 380 360 340 320

RW e-bulletin NEW!(details of package on page on 11)

Header Banner NEW! 400 390 380 360 340 320

Side Banner 300 293 285 270 255 240

Footer Banner NEW! 200 195 190 180 170 160

RATES

Number of advertisements per year/price per advertisement in Euro.Please note that advertising is subject to approval.


TECHNICAL SPECIFICATIONS

PRINT

Deliverables

FILE FORMAT Please send artwork in a closed digital file: Ti%, certified or high resolution pdf (minimum 300dpi), and include crop marks.

ILLUSTRATIONSAny illustrations must be at least 300dpi at implemented size, and CMYK formatted.

PROOFINGPlease send all ads with a final, full-size hard copy and a matching colour proof to help us guarantee accuracy.

Format width x height width x heightOne-eight Page 185 x 35 mmQuarter Page Vertical 90 x 110 mmHalf Page Horizontal 185 x 110 mmFull Page 185 x 225 mmDouble Page 395 x 225 mmBelly Band On request2 Page False Cover 185 x 170 mm (front) 185 x 225 mm (back)

2 Page Gatefold 165 x 225 mm3 Page Gatefold 165 x 225 mm (2 page fold out) 185 x 225 mm (1 page outside cover)


TECHINCAL SPECIFICATIONS

RESEARCH WORLD E-BULLETIN

Header BannerSize: 586x70 pixels File format: .jpgMax file size: 40kb

Footer BannerSize: 586x70 pixels File format: .jpgMax file size: 40kb

Side Banner Size: 180x150 pixelsFile format: .jpgMax file size: 40kb

RW CONNECT

Main Top Banner Size: 728x90 pixels File format: .gif, .jpg or .swfMax file size: 40kb

Side Top BannerSize: 220x90 pixels File format: .gif, .jpg or .swfMax file size: 40kb

Side Banner Size: 150x150 pixelsFile format: .gif, .jpg or .swfMax file size: 40kb

For delivery dates see editorial and advertising schedule (page 5-6) ‘Digital Advertising Reservation and Copy Deadline’


ADVERTISING TERMS

PRICINGAll prices are exclusive of 21% Dutch VAT (Value Added Tax). VAT will apply if either a) your company is based in the Netherlands, or b) your company is based in an EU country but can not provide a VAT number on the order form.

ACCEPTANCE OF ADVERTISINGAdvertisements are accepted on condition that their content does not contravene the Code of the International Chamber of Commerce, Paris, and ⁄ or the ‘Stichting Reklameraad’ of the Netherlands. ESOMAR reserves the right to refuse any advertisement or cancel any pre-paid advertisement as it deems appropriate to avoid conflicts of interest and to make decisions in the best interest of the Society.

“I ⁄ We declare that I ⁄ we have read and understand the ICC ⁄ ESOMAR International Code on Market and Social Research* and a!rm for and on behalf of the Company of which I ⁄ we am ⁄ are the Authorised Signatory ⁄ ies** that this company undertakes to apply the provisions contained therein to each and every marketing or social research contract which it may undertake.

In particular, I ⁄ we a!rm that we agree to apply Rule 15 of the ICC ⁄ ESOMAR Code and confirm that when acting in the capacity as researchers, this company will not undertake any non-research activities, for example database marketing involving data about individuals which will be used for direct marketing and promotional activities. I ⁄ We agree that this company will always clearly di"erentiate any such non-research activities from marketing research activities, in the way they are organised and carried out.”

NON-PUBLICATIONESOMAR is not responsible for any loss as a result of delay or non-delivery of Research World.

BillingAdvertisements will be invoiced two months prior to the shipment of Research World. Payment should be received within 30 days of the invoice date. If payment is not received, ESOMAR reserves the right to cancel

any advertising, publication orders and event registrations of the advertising company and ⁄ or its employees. Responsibility for paying the invoices ultimately lies with the advertiser – also for bookings made by the relevant advertising agency.

COPY DELIVERYIt is the advertiser’s responsibility to provide the materials before the copy date as specified in the advertising schedule. ESOMAR does not accept responsibility for any loss as result of misprints in ads that were supplied in any formats other than those specified by ESOMAR.

LIABILITYResearch World’s editorial calendar may be changed without prior notice. ESOMAR is free to change all characteristics of the magazine without prior notice to the advertisers. ESOMAR does not accept liability for any loss or damage resulting such changes in the planned production and ⁄ or mailing dates of Research World.

CANCELLATIONSCancellations must be received by ESOMAR in writing. The following charge will apply if the cancellation is received at the ESOMAR o!ce:

4 weeks before the advertising deadline – No charge

4 weeks before the advertising deadline - 50% cancellation fee will apply. Alternatively the advertising spot can be reassigned to the next issue at the normal rate plus a 25% reassignment charge.

1 week before the advertising deadline – 100% fee will apply

* A copy of the ICC⁄ESOMAR International Code on Market and Social Research is available on the ESOMAR website.

** “Authorised signatory⁄ies” refers to the person or persons authorised to sign on behalf of the company in accordance with its statutes. For instance, in the U.K. and the Republic of Ireland, the signatures of two Directors will be required.

ADVERTISING - Research World · 2016-05-12 · MEDIA PACK 2013 | To book advertising please contact Daniel Migchels by email: [email protected] or phone: +31 20 589 7825 3 The majority

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