:Advertising Research is a sub-set of Marketing
Research.MarketingResearchhelpsin identifyingconsumerneedsandmarket
segments,furnishesinformationthatis
necessaryfordevelopingnewproductsand
formulatingmarketingstrategies,enables
managerstomeasuretheefectivenessof
marketingprogrammesandpromotional activities.Advertising Research
Advertising Research : systematically gathers and analyses
information to help develop or evaluate advertising strategies,
individual ads or whole advertising
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