Advertising rates 2015 · 1 Our strengths – Your advantage Practical information for practical applications The largest editorial content The most comprehensive advertising selection

1

W W W . N A T U R S T E I N O N L I N E . D E

Our strengths – Your advantage

● Practical information for practical applications

● The largest editorial content

● The most comprehensive advertising selection

● The largest amount of jobs and classified advertising

Advertise effectively to your target market with Naturstein,

Germany's leading* magazine for the natural stone industry.

For second quarter 2014 as approved by the German Audit Bureau for Circulations

Advertising rates 2015MARKETINGPlakatwerbung für das Grabmal

A L L E S F Ü R D I E B R A N C H E

10|14

Denkmalpflege: Algen & Pilze dauerhaft entfernenKleine Helfer (2): Handgeführte Maschinen

www.natursteinonline.de5112

*

PRINT

Naturstein: Read. Know. Act.

Natural stone is incomparably versatile. In each edition

we assist our readers in the processing and app lication of

this building material and in the marketing of their pro-

ducts. Our editorial mix includes re ports, interviews and

"discussions with experts" on current technical questi-

ons. Building and Land scaping, Cemeteries and Gravesto-

nes, Stone Market and Technology are regular head liners

in our magazine.

Connections – around the world

Our editorial staff are well connected in Germany and in

the important stone areas around the world. Naturstein is

international, keeping in close contact with the industry

world wide, debating problems and opportunities, identi-

fying trends and perspectives. Through our network we

are able to keep our readers well informed of new proces-

ses and products. Naturstein readers know more.

With Naturstein you address your market and custo-

mers directly, comprehensively and effectively.

As Germany's leading* magazine for the natural stone

industry, Naturstein is the communication platform for

all relevant industries for the advertising of their pro-

ducts and services.

We offer

• Practical information for practical applications

• The largest editorial content

• Reports on companies and products

• The most comprehensive advertising selection

• Largest amount of jobs and classified advertising

Our readers: Your customers

• Stone masons and sculptors

• Natural stone industry

• Natural stone setters and tilers

• Restorers and monument conservators

• Garden designers and landscapers

• Planners and architects

*For second quarter 2014 as approved by the German Audit Bureau

for Circulations

Everything for the industry

2

A L L E S A U S D E R B R A N C H E

Sold circulation: 3 346*

1/1 page 4c: 3760,– €**

Cost per 100 magazine purchasers: 112,– €

*II/2014

** 2014

Sold circulation: 2199*

1/1 page 4c: 3750,– €**

Cost per 100 magazine purchasers: 171,– €

Naturstein: at the peak in benefits, smallest in price

Your contact persons/Publication dataAdvertisementsprint and online

Brian Gurteen

Tel.: +49 (0)731/1520158

mobile: +49 (0)176/47283912

Fax: +49 (0)731/1520159

[email protected]

Publication management/Editor in Chief

Bärbel Holländer, Dipl.-Ing (FH)

Tel.: +49 (0)731/1520182

Fax: +49 (0)731/1520159

[email protected]

Online consulting(technical questions)

Sebastian Hemmer

Tel.: +49 (0)731/1520181

Fax: +49 (0)731/1520159

[email protected]

Frequency of publication: monthly

Year of publication: 70th year

Total circulation: 4,102/3,346

Circulation auditing: German Audit Bureau for Circulations

IVW (III/2014)

Magazine format: A4 (210 mm wide by 297 mm high)

Closing date for corpo -

rate identity advertising: 12th of the preceding month

Jobs and classified

advertising: 15th of the preceding month

Annual subscription: Germany 145,30 € (incl. postage and VAT)

International 164,20 € (incl. postage)

Editor and Publisher: Ebner Verlag GmbH & Co KG

Karlstrasse 3, 89073 Ulm, Germany

www.natursteinonline.de

Managing Director: Gerrit Klein, Martin Metzger (Stellv.)

Publishing Manager: Martin Metzger

Distribution Manager: Sema Torun

4

Overview of our services

5www.natursteinonline.de

www.ebnerverlag.de



09|14

Apollontempel in Didyma: Bauen für die GötterNeue Serie »Kleine Helfer«: Transport und Lagerung

MESSEVORSCHAUGaLaBau &Marmomacc

PRINTSERVICE

Speechs Discussions with experts News Newsletter

Reference books Trade dictionaryin 7 languages

Events Calendar Natural StoneDatabase

Archive of back issues

Consultation

Seminare

Webshop

ONLINE

DownloadsApp

6

Edition Special Features(for more detailed information subscribe to our newsletter atwww.natursteinonline.de)

Important Trade Fairs(no liability assumed)

Closing date for advertisingCopy Deadline

Publicationdate

1The natural stone industry today and tomorrow

• Outlook, prospects (statistics, interviews, best practice)• Education (apprentice competition results, master pieces)• Design, stone processing, setting and installing

Fair previews BAU and LivingKitchen

BAU, Munich, 19. – 24.01.2015

LivingKitchen/imm, Cologne, 19. – 25.01.2015

International Surface Event, Las Vegas, Nevada, USA, 20. – 23.01.2015

Stone Expo, Gent, Belgium, 22. – 23.01.2015

12.12.2014

17.12.201402.01.2015

2Natural stone and new materials for kitchens and bathrooms

• Engineered Stone composits materials, large formate ceramicslabs: market overview, new materials & installation tips

• Kitchen and bathroom: latest figures, new designs

India Stone Mart, Jaipur, India,29.01. – 01.02.2015

Vitória Stone Fair, Espírito Santo, Brazil 03. – 06.02.2015

14.01.2015

16.01.201502.02.2015

3Latest innovations in the memorial industry

• Change of cemetary culture: prospects for stonemasons• New memorial models and accessories

Fair reports BAU and LivingKitchen

Xiamen International Stone Fair, Xiamen,China, 06. – 09.03.2015

Giardina, Zürich, Switerland, 11. – 15.03.2015

Marble, Izmir, Turkey, 25. – 28.03.2015

13.02.2015

18.02.201502.03.2015

4Stone surfacing and »green pollution«

• Trends and methods • SRestoration of historical surfaces• Discussions with Experts: Removal of »green pollution«

Report Xiamen Stone Fair

Coverings, Orlando, Florida, USA, 14.04. – 17.04.2015Interkamien, Kielce, Poland, 04/2015MosBuild Design/MosBuild Bau, Moscow,Russia 31.03. – 03.04./14. – 17.04. 2015Natural Stone Show, London, 28. – 30.04.2015

13.03.2015

18.03.201501.04.2015

5 +Fair issue Stone+tec incl. fair planner

• Natural Stone Architecture and Peter Parler-Awards 2015• Opportunities for stonemasons: how to invest well• Discussions with Experts: Dust protection

Special fair preview Stone+tec

13. – 16.05.2015

Middle EastStone, Dubai, VAE, 18. – 21.05.2015

Stonetech, Beijing, China, 27. – 29.05.2015

Pieta, Dresden, 29. – 31.05.2015

14.04.2015

17.04.201504.05.2015

Subjects/Dates 2015

6 Interior installation and renovation

Methods and tips, new products

Special fair report Stone+tec

Carrara Marmomacc, Carrara, Italy18. – 21.06.2015

13.05.2015

19.05.201501.06.2015

7Natural stone in bathrooms and pool areas

• Correct installation• Anti slip: regulations and methods• Discussions with Experts: Consulting and

dealing with damage claims

12.06.2015

18.06.201501.07.2015

8Natural stone outside

• Natural stone facades• Natural stone in landscaping• Stone Design and Stone Art

14.07.2015

17.07.201531.07.2015

9Fair issue Marmomacc

• Interior design with natural stone and new materials• Success through technology• Construction chemicals

Special fair preview Marmomacc

devota, Ried, Austria 25. – 27.09.2015

Marmomacc, Verona, Italy30.09. – 03.10.2015

13.08.2015

18.08.201501.09.2015

10Conservation, Restoration and Reconstruction

• Methods and best practice• Discussions with Experts:

Underfloor heating and natural stone

Turkey Stone Fair, Antalya, Turkey,14. – 17.10.2015

15.09.2015

18.09.201501.10.2015

11Invest correctly, Cemetery culture

• New stones, machines, tools and construction chemicals• Memorial culture initiatives• Memorial and bronze suppliers: new products

Fair report Marmomacc

Natural Stone Fair, Istanbul, Turkey,04. – 07.11.2015

Kamien, Wroclaw (Breslau), Poland, 11/2015

Stone, Poznan (Posen), Poland, 11/2015

13.10.2015

16.10.201502.11.2015

12 Inherited business succession and marketing

• Successful young entrepreneurs

• Marketing tips for the industry

13.11.2015

17.11.201501.12.2015

8

1/1 Page 1/2 Page 1/3 Page 1/4 Page

Format Prices Bleed Size* Type Area Size

B/W 4-colour

1/1 Page 2,590 € 3,850 € 210 x 297 mm 183 x 269 mm

1/2 Page 1,290 € 2,350 € vertical 101 x 297 mm 90 x 269 mm

horizontal 210 x 150 mm 183 x 132 mm

1/3 Page 960 € 1,880 € vertical 69 x 297 mm 59 x 269 mm


1/4 Page 700 € 1,590 € vertical 53 x 297 mm 43 x 269 mm


2-column ––– 90 x 132 mm

1/8 Page 340 € 795 € horizontal 210 x 49 mm 185 x 32 mm

*Important: For all bleed sizes, please add 3 mm per paper edge to the above mentioned dimensions (magazineformat: 210 mm wide, 297 mm high). All prices are quoted exclusive of VAT.

PRINT: Advertising formats/Price list No. 47

1/3 pagePrint Area

59 x 269 mm

1/3 pageBleed Size

69 x 297 mm

Sample of

1/3 page vertical

Shipping address for bound inserts, inserts

and postcards:

C. Maurer Druck und Verlag GmbH & Co. KG

Attn: Mr Liegl

Schubartstrasse 21

73312 Geislingen (Steige), Germany

Please indicate the delivery quantity and the

Naturstein edition in which your advert is to

appear on the package.

Surcharges for preferred spots:

Outside back cover pages 4c 4,400.– €

For other spot specifications: 10% surcharge

Colour surcharges (discountable):

For each additional colour 430.– €

For each additional special colour 870.– €

Classified and job ads:

Classified ads per mm deep b/w per column 2,60 €

Classified ads (Application for job)

mm deep b/w per column 2,40 €

Box number charge 11.– €

Additional ad in the Internet:

Heading Miscellaneous/situations wanted 22.– €

Heading Situations wanted 11.– €

Buyer’s Guide

Minimum run time: 12 months. One line of print

consists of 50 characters. When a logo is used,

its height will be converted to lines

(3 mm height = 1 line).

per line b/w 11,90 €

per line 4c 13,90 €

Additional Online Package:

Advert in www.natursteinonline.com; price

includes link to your company website 160.– €

Discounts:

For order within twelve months (insertion year)

Series discount: Volume discount:

13 insertions 5 % 12 pages 5 %




Ad under »Buyers' Guide«

Discounts do not apply to surcharges for preferred

spots, surcharges for special format ads and inserts.

Bound inserts (series discount applicable)

2-page 3,200.– €

4-page (folded once) 5,100.– €

Format 216 x 305 mm, 5 mm of which is the trim at

the top

Inserts (max. A4)

up to 15 g per thousand 320.– €

every additional 10 g per thousand 35.– €

Split distribution/ Processing fee 300.– €

»Discussions with experts«

ad ver torial (Product recommendation)

2-page, editorial

Bound insert, designed by Naturstein 3,850.– €

Online Advertising:

Price list and information, please contact

Brian Gurteen at [email protected]

Fair planner Stone+tec 2015:

Issue 5/2015, the large

fair issue for Stone+tec

contains our well known

pocket sized »Trade Show

Planner«. It has become

a valuable tool for our

readers to plan their visit

to Nuremberg. It contains

hall plans and lists all

exhibitors. As an advertiser

your company’s name and

stand are highlighted.

Put your name right in front of your target group!

Advertizing Messeplaner

Type Area Size 90 x 132 mm

Bleed Size inkl. 3 mm per paper edge 111 x 154 mm

Price Messeplaner

1/1 Page 4-colour 950,– €

1/1 Page B/W 650,– €

10

Special, creative advertising formats require

long-term planning and individual co-ordination

of all technical matters. Reservations must be

confirmed early.

We will be pleased to advise you. Call

Tel. +49 (0) 731/1520158

Glued postcards and brochures are possible

only in conjunction with full-page ads.

Prices on request

= Advertisingarea

PRINT: Special advertising formatsHalf cover + outside back cover»Altar« front page

Back folder

Banderole Post-its

Gate folder and back folder Maxi-Cover-Page

Gate folder

11PRINT gives impetus – ONLINE offers solutions

Online Consulting:

Brian Gurteen

Phone: 0049-(0)731-1520-158

[email protected]

Online Advertising Rates:

www.naturalstone-online.de

under Advertising

Print + Online crossmedial. Reach your target audience

faster and directly!

• To expand the reach of your advertising message,

combine print + online:

– Naturstein: 4.102/3.346 copies sold in the second quarter

of 2014 as approved by the German Audit Bureau for Circu -

lations

– www.natursteinonline.de: 11.306 visits in October 2014

according to Google Analytics

• Use both channels to increase the recognition value of your

brand and product in the target audience!

• Cross media advertising gives you the greatest amount

of publicity!

• TCP (Thousand Contact Price): The fair price model

We charge only for the advertising performance that

can be measured.

The right price for successful online advertising!

News, online specials plus the online version of the

largest collection of natural stones in the world –

www.natursteinonline.de offers everything the indu-

stry needs. Take advantage of our contents and

Google ranking. When somebody looks up the term

NNaturstein in Google, www.natursteinonline.de appe-

ars as one of the first result! Our google position

guarantees hits on your advertisement.

+natursteinonline.de

Increase the reach and efficiencyof your advertising!Advertise without waste!

MARKETINGPlakatwerbung für das Grabmal


10|14

Denkmalpflege: Algen & Pilze dauerhaft entfernenKleine Helfer (2): Handgeführte Maschinen



12Circulation and Distribution analysisGeographic distribution analysis:

Economic area Portion of actually distributed circulation

% Copies

Germany 90.5 3,644

International 9.5 458

Actually distributed circulation 100.0 4,102

Breakdown of domestic circulation according to Nielson areas:

Nielsen area 1 Schleswig-Holstein, Hamburg, Bremen, Lower Saxony 10.37 378

Nielsen area 2 North Rhine Westphalia 18.32 668

Nielsen area 3a Hesse, Rhineland-Palatinate, Saarland 16.45 599

Nielsen area 3b Baden-Wuerttemberg 19.90 725

Nielsen area 4 Bavaria 19.22 700

Nielsen area 5 Berlin 1.58 58

Nielsen area 6 Brandenburg, Mecklenburg-Western Pomeriania, Saxony-Anhalt 6.14 224

Nielsen area 7 Thuringia, Saxony 8.01 292

Germany 100.0 3,644

Breakdown of the international circulation:

Switzerland 29.30 134

Italy 7.61 35

Austria 34.08 156

Scandinavia 3.94 18

France 2.82 13

Benelux 11.55 53

Other international 10.70 49

International 100.0 458

Circulation Copies per edition

analysis: (third quarter 2014)

Printed copies: 4,340

Actually distributed

Circulation: 4,102

Subscribed copies 3,346

Miscellaneous sales 37093

Sold circulation: 3,416

Free copies: 824

Remaining/archive and

Specimen copies: 0 .100

Circulation auditing:

13

Volume analysis: 2013 = 12 editions

Total volume: 1,258 pages = 100 %

Editorial volume: 909 pages = 72.26 %

Advertising volume: 349 pages = 27.74 %

Small ads: 18.2 pages

Bound inserts: 20 pages

Loose inserts: 27 pages

Content/Volume analysis/Readers Structural AnalysisTarget groups as approved by the »Standard Industrial

Classification« of the German Federal Statistical Office

Portion of actually distributed copies % copies

Stone sculpture works and stonemasonry 71.5 2,933

Other handling and processing of natural stone

Quarrying natural stone 7.8 320

Natural stone business 7.9 324

Machine industry 1.0 41

Architects, building companies 4.0 164

Associations, authorities, schools 2.8 115

Miscellaneous 2.0 82

No information 3.0 123

Actually distributed copies 100 4,102

Editorial content analysis

2013 = 909 pages

pages %Titel 12 1.3

Tips and trends 60 6.6

Talks – Interviews oncurrent subjects 18 2.0

Construction/quarryingand transporting 45 4.9

Survey 12 1.3

Other subjects of emphasis 49 5.4

Preservation of monuments 46 5.0

Cemeteries and gravestones 106 11.7

Design/sculptors 59 6.5

Training and ongoing training 50 5.5

Rocks 29 3.1

Engineered Stone/Ceramic 15 1,6

Technology 61 6.7

Trade shows 76 8.4

Businesses 65 7.2

Companies and products/in-house exhibitions 58 6.4

Association news 39 4.3

Media 4 0.5

Miscellaneous 86 9.5

Eigenanzeigen 19 2.1

Total number of pages 909 100

www.natursteinonline.de / www.naturalstone.net

Use our comprehensive online programme www.natursteinonline.de

and www.naturalstone.net to reach the following target groups:

• Stone masons and sculptors • Developers/Clients and architects

• Natural stone setters and tilers • Garden and landscape planers

• Natural stone industry • End consumers

• Restorers and monument

conservation experts

14Data Transfer / Conditions of Payment

To ensure the best quality of your adverts, we re-

quire data from you which are as easy as possible

to process.

Please send us:

• Only the advertisement to be used

• All the fonts used

• All the files used in the document (picture, logos,

etc.) as TIFF or EPS format.

• The document in a file folder that allows a

unique object assignment: For example, for Na-

turstein 2/2014: »NST_2_2014_customer«

Delivery on data media:

• CD-ROM for Mac/PC or DVD

• If you deliver your advert on data media, include

a printed copy (for colour ads, a binding colour

proof)

• Always label data media individually

Delivery by ISDN/e-mail:

• E-mail: [email protected]

• Leonardo (Mac) Tel.: +49 (0)7331/941753

• When delivering by ISDN, please inform us by

fax to be sure that we have received your

transmission.

Possible file formats:

• PDF/X-3

• Photoshop CS4 (Tiff, EPS oder JPEG)

Bei offenen Dokumenten:

• QuarkXPress 10

• Illustrator CC

• InDesign CC

Please note the following carefully:

• Colours may not be created in RGB mode (only

CMYK). Picture formats such as JPEG can be co-

loured only by conversion, which involves extra

work.

• Pictures require a resolution of 300 dpi in CMYK

and 1200 dpi for bitmap format.

• Always send a copy of the advertising order to

the Naturstein Advertising Division at Ebner Pu-

blications, Ulm.

• Please send the printing material itself to:

C. Maurer Druck und Verlag GmbH & Co. KG

Schubartstrasse 21, 73312 Geislingen/Steige,

Germany

Your contact: Oliver Maier

Tel.: +49 (0)7331/930-143

Fax: +49 (0)7331/930-144

Magazine format:

210 mm wide, 297 mm high

Print space:

183 mm wide, 269 mm high

Number of columns:

3 columns, width of each column 52.7 mm

4 columns, width of each column 43 mm

Conditions of Payment:

Payment within 8 days, 2% discount

Within 14 days after the date of invoice

net. 3 % discount for prepayment

Bank details:

Sparkasse Ulm, bank code 630 500 00,

Account no. 90 917

IBAN: DE56 6305 000 000 000 90917

SWIFT-BIC: SOLADES1ULM

Tax ID no. DE 147041097

Check List

1. An »advertising order« in the sense of the following General Terms & Conditions is a contract for the publishing of one or more ads of an adver tiseror other inserts on printed material for the purpose of distribution.

2. In the case of doubt, ads are to be retrieved for publication within a yearafter the conclusion of the agreement. If the right to retrieve individual adsis granted in the terms of the agreement, the order is to be transacted wit-hin a year of the publication of the first ad, to the extent that the first ad isretrieved and published within the time period mentioned in paragraph 1.

3. When orders are placed, the customer shall also be entitled, within theagreed time period or the time period mentioned in Section 2, to retrieveads beyond the quantity mentioned in the order.

4. If an order is not fulfilled because of circumstances for which the publis-her is not responsible, the customer shall, regardless of any further legalduties, reimburse the publisher the difference between the discount gran-ted under the contract and the discount corresponding to the actualnumber of orders accepted. The duty to reimburse shall not apply if thenon-performance results from force majeure within the publisher’s sphereof risk.

5. When calculating the quantity ordered, text millimetre lines shall be con-verted to advertisement millimetres according to the price.

6. Orders for ads and loose inserts which the customer has stated are inten-ded exclusively for publication in certain issues or certain editions or atparticular locations within the printed medium, must be received by the pu-blisher in time so that if the advertisements cannot be published in the de-sired manner, the customer can be notified prior to the deadline forsubmitting advertisements. Classified advertisements shall be printed inthe respective category without the requirement of an explicit agreementin this respect.

7. Text advertisements are advertisements that are surrounded by text on atleast three sides and are not next to other advertisements. Advertisementsthat, due to their editorial design, are not identifiable as advertisements,will be expressly designated as such by the publisher with the word »adver-tisement.«

8. The publisher retains the right to decline orders –including individual re-quests for placement in conjunction with an executed contract – and ordersfor inserts, because of content, origin, or technical form in accordance withthe publisher’s uniform, objectively justified principles, if the content viola-tes the law or the provisions of government or other authorities, or if theirpublication cannot be reasonably expected of the publisher. This appliesalso to orders submitted to branch offices, receiving agents, or other repre-sentatives. Orders for inserts are not binding on the publisher until a sam-ple of such insert has been submitted and approved. Inserts that becauseof format or appearance give the reader the impression that they are acomponent of the newspaper or magazine, or that contain third-party ad-vertisements, will not be accepted. The customer shall be notified promptlyof the rejection of an order.

9. The customer is responsible for the timely delivery of the advertisementtext and satisfactory documents for printing or inserts. The publisher shalldemand immediate delivery of replacements for recognisably unsatisfac-tory or damaged print documents. The publisher guarantees a print qualitythat is standard for the intended publication, within the possibilities allo-wed by the documents submitted for printing.

10. In case of complete or partial illegibility or incorrect or incomplete prin-ting of the advertisement, the customer shall be entitled to a reduction inprice or a satisfactory reprinting of the advertisement, but only to the ex-tent that the advertisement failed in its essential purpose. If the publisherallows a reasonable time set by the customer for the reprint to expire, orif the reprint is also unsatisfactory, the customer shall be entitled to a re-duction in the payment price or to cancel the order. Any compensationclaims resulting from the positive breach of obligations, from defaultwhen the contract is concluded and from unlawful acts will be excluded,even if the order was placed by telephone. Claims to compensatory dama-ges based on impossibility of performance and default are limited to fore-seeable damages and to the fee to be paid for the affected advertisementor insert. This does not apply to malice aforethought or grossly negligentconduct of the publisher, its legal representatives and itsemployees/agents. The liability of the publisher for damages due to theabsence of assured properties shall remain unaffected. In business de-alings, the publisher is furthermore not liable for the gross negligence ofemployees/agents; in other cases, liability to merchants for gross negli-gence is limited to the scope of foreseeable damages up to the amount ofthe fee for the affected advertisement. Complaints – except in the case ofdefects that are not obvious – must be raised within four weeks of receiptof the invoice and receipt.

11. Publisher’s proofs will be provided only upon express request. The custo-mer shall be responsible for the correctness of the proofs returned to thepublisher. The publisher shall allow this to be reported within the deadlineset upon sending out the publisher’s proof.

12. If no particular size requirements are given, the size will be calculatedbased on the actual print height that is standard for the specific type ofadvertisement.

13. Should the customer not pay in advance, an invoice will be sent out imme-diately, but no later than fourteen days after publication of the advertise-ment. Unless another payment deadline or prepayment agreement ismade in an individual case, the invoice shall be due and payable within thetime period indicated in the price list upon receipt of the invoice. Dis-counts for early payment shall be given according to the price list.

14. If the customer is in default of payment or a deferral has been granted, inte-rest and collection fees will be charged. If the customer is in default of pay-ment, the publisher may suspend further performance of the current orderuntil payment is made and demand payment in advance for the remainingadvertisements. In case of doubt concerning the solvency of the customer,the publisher shall be entitled to demand advance payment of the amountin question and settlement of any outstanding accounts, even during theterm of an advertising agreement and irrespective of the terms of paymentoriginally agreed and prior to publishing any further advertisements.

15. Upon request, the publisher shall provide a record copy of the advertise-ment along with the invoice. Depending on the type and the size of theorder, the record copies will be provided in the form of individual adverti-sement cut-outs, full pages or entire issues. If it is no longer possible toprovide a record copy, the publisher shall furnish a legally binding certifi-cation of the publication and dissemination of the advertisement instead.

16. The customer is liable for the cost of preparing the printing blocks, matri-ces and drawings ordered, and any significant changes to the originallyagreed specifications desired by or attributable to the customer.

17. A lower circulation under a contract for several advertisements shall en-title the client to a claim for a price reduction provided that the averagecirculation during the insertion year is actually below the circulationstated in the pricelist or – if a circulation has not been stated – it is to beunderstood as the average of net paid circulation (or delivered circulationin the case of trade journals). A lower circulation shall entitle the client toa price reduction only if the shortfall is20% of a circulation of up to50,000 copies,15% of a circulation of up to 100,000 copies,10% of a circulation of up to 500,000 copies, and5% of a circulation of over 500,000 copies.Furthermore, the customer shall not be entitled to claim a price reductionif the publisher has given sufficient notification of the lower circulation toallow the customer to cancel the agreement before the advertisement ispublished.

18. In the case of mail box ads, the publisher shall use the due diligence of aprudent businessman in the holding and opportune forwarding of the en-quiries. Registered and express letters addressed to mail box ads will beforwarded only using regular post. The publisher shall hold replies to mailbox advertisements for four weeks. Correspondence that is not collectedwithin this time period will be destroyed. The publisher shall return valu-able documents without being obligated to do so. In the interest of thecustomer and for its protection, the publisher retains the right to open in-coming enquiries for inspection purposes to exclude the abuse of the mailbox service. The publisher is not obligated to forward any business propo-sitions or offers by intermediaries.

19. Originals will be returned to customers only upon their specific request.The duty to hold the correspondence shall terminate three months afterthe end of the contract.

20.The publisher's registered office is the place of fulfilment.For business transactions with commercial agents, legal persons governedby public law or separate estates in public law, the place of jurisdiction forlegal disputes is the publisher’s registered office.If the publisher’s claims cannot be satisfied by issuing payment reminders,the place of jurisdiction for disputes with non-commercial clients is deter- mined by the place of residence of the latter. For non-commercial clientsthe place of jurisdiction becomes the publisher's registered address, if theclient’s place of residence or common abode is unknown at the time of in-itiating the legal proceedings or if the client’s place of residence or com-mon abode has been moved outside the jurisdiction of the scope of law.

Standard terms and conditions for advertisements and loose inserts in newspapers and magazines

Your contact persons/Publication dataAdvertisementsprint and online

Brian Gurteen

Tel.: +49 (0)731/1520158

mobile: +49 (0)176/47283912

Fax: +49 (0)731/1520159

[email protected]

PublisherEditor in Chief

Bärbel Holländer, Dipl.-Ing (FH)

Tel.: +49 (0)731/1520182

Fax: +49 (0)731/1520159

[email protected]

Online consulting(technical questions)

Sebastian Hemmer

Tel.: +49 (0)731/1520181 or

+49 (0)731/37813114

Fax: +49 (0)731/1520159

[email protected]

Ebner Verlag GmbH & Co KG

Naturstein Division

Karlstrasse 3

89073 Ulm/Donau, Germany

Postbox 3060, 89020 Ulm/Donau

[email protected]


www.ebnerverlag.de

Advertising rates 2015 · 1 Our strengths – Your advantage Practical information for practical applications The largest editorial content The most comprehensive advertising selection

Documents