Food for the Soul DE LA SOUL CATERING
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Food for the SoulDE LA SOUL CATERING
Target Audience & Market• All genders
• All ages
• African American families
• Ethnic/ Rural locations
• Parties/ Corporate events/ Weddings
• Church events
• Funerals
• All income levels
• Smaller households/ Empty nesters
Budget Estimate
Budget, 10,000
Budget, 20,000
Budget, 30,000
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
Year 1 Year 2 Year 3
Sales Goals
35,000
50,000
75,000
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
Sales Goals
Year 1 Year 2 Year 3
Product Attributes & Benefits
Telephone/ online ordering
Mobile app service available
Same-day delivery
Single-plate options
Corporate/ Event discounts
Wait staff/ Servers available $$
Gluten-free options
Food made fresh to order
De La Soul’s MessageDe La Soul Catering delivers deep down southern home cooking to families, parties, and corporate events that are ready to chow down on some delicious, homemade soul food. All food is made fresh to order and prepared with love using secret family recipes dating back to the early 1900’s. From our succulent & crispy fried chicken, to our famous butter mashed potatoes and collard greens, De La Soul is here to warm your hearts and fill the bellies of your family and friends. We invite you to see what everyone is talking about. Place your orders with us today!!
Campaign Media• Business cards can be handed out
at events.
• Social media can be tagged and passed on, reaching 1,000’s. Allows photos and reviews.
• Circular Ads get into local households.
• Personal website will give discounts for ordering online and leaving a review.
• Radio reaches local audience. Will announce coupon codes for listener use.
Business Cards
Social Media/Yelp
Circular AdsWebsite
Local Radio
Length of Campaign
De La Soul’s current campaign will continue consecutively for two years. After two years and if significant growth is seen, campaigning through local radio and circular ads will be broadcasted simultaneously only, during the holiday season. All other forms of media will remain.
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