Advertising Pack 2018 - Ireland West Airport · • Duration: 3 months minimum advertising period Our new 55 & 65 Inch digital advertising screens represent a unique new opportunity

Advertising

Pack 2018

Airport Overview

•750,000 passengers in 2017 – a record year

•Record passenger numbers in 6 out of 12 months

•Currently serving 23 international destinations

•Gateway airport to the West and North West of Ireland

•Served by 3 of Europe’s main airlines – Aer Lingus,

Flybe, Ryanair

Catchment area

Passenger Growth

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

1986 2000 2017

PA

X N

um

ber

s

Year

750,000

PAX2017 busiest year

in the airports

history

2018 Developments

• Palma Majorca (New)

- Weekly service starts June 2018

• Birmingham, Edinburgh & Manchester

- 16,000 extra seats added

• Milan

- 35% increase in capacity with season extended to September

Serving 20+ destinations

2017 in numbers

PASSENGER GROWTH FLIGHTS

TOP 5 DESTINATIONS DESTINATIONS

Traffic Seasonality

39,021

42,141

50,413

69,660

66,003

76,315

88,041 88,868

68,103

63,785

48,831 48,318

10,000

15,000

20,000

25,000

30,000

35,000

40,000

45,000

50,000

55,000

60,000

65,000

70,000

75,000

80,000

85,000

90,000

95,000

100,000

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

PA

X N

um

ber

s

The Months of April – October account for 70%+ of the total number of

passengers travelling through Ireland West Airport

Airport Digital Channels

#282,000 fans

#2300,000

views

#315,700

followers

#25,000

followers

In January 2018 the airport were delighted to be one of only two Irish airports shortlisted for 3 global

awards in the prestigious Moodie Davitt airport digital, mobile and social media awards. The awards

recognise excellence in social & digital media among airports & their commercial partners.

*Ranking relates to position in the Irish airport marketplace on social media in 2017

Advertising Opportunities

• New - Digital Display Screens• Backlit Display Advertising• Snap Frame Advertising• New - Outdoor billboards • Baggage Trolley Advertising• Airport Brochure Advertising• Lift Door Advertising• Car Park Ticket Advertising• Online, Email & Social Media Advertising• Online Car Park Advertising• Bespoke Brand Activation Campaigns

New Four screen digital display in arrivals hall

• Ref Code: DIGI INTERNAL

• Location: 12 screens in Terminal Building

• Audience: Passengers / meeters / greeters

• Formats Dynamic & Static Content

• Dimensions: On request

• Rate card: €500 per month

• Duration: 3 months minimum advertising

period

Our new 55 & 65 Inch digital advertising screens represent a unique new opportunity in out-of-home advertising, delivering high-impact, high-frequency imagery and video campaigns to a international, influential audience with time on their hands. It gives advertisers the opportunity to broadcast entertaining, rich content that increases audience engagement. These digital displays provide unrivalled brand exposure.

New – Digital Advertising Screens

2 screen landscape digital display in main terminal as part of

live flight info display wall

2 screen portrait digital display in check in area

• Ref Code: A0ARR / A0DEP

• Location: Entrance to Sláinte Restaurant

• Audience: Passengers / meeters / greeters

• Dimensions: 841mm (w) x 1189mm (h)

• Rate card: €2,000 per site

• Duration: 12 months

Your vibrant message can be delivered by brilliant and effective backlit photography and sharp graphics in our strategically located A0 lightbox display Units

A0 backlit lightbox displays

• Location: Airport terminal

• Audience: All passengers

• Dimensions: 1200mm (w) x 1800mm (h)

• Rate: Contact JCDecaux

• Contact: 00 353 (1) 295 8170

[email protected]

Your vibrant message can be delivered by brilliant and effective backlit photography and sharp graphics in our strategically located light box display units

6 sheet backlit lightbox displays

• Ref Code : TERENT

• Location: Terminal entrance wall

• Quantity 4 available

• Audience: All passengers

• Dimensions: 4780mm (w) x 2800mm (h)

• Rate: €5,000 per site per annum

Promote your business with our large format billboard sites located in prime locations at the main entrance and set down area at the airport

Outdoor billboards

• Ref Code : TEREXT

• Location: Terminal exit wall

• Quantity 2 available

• Audience: All arriving passengers

• Dimensions: 3400mm W x 2200mm H

• Rate: €3,500 per site per annum

Promote your business with our large format billboard sites located in prime locations opposite the main exit from the airport capturing the attention of all arriving passengers as they exit the airport

Outdoor billboards

• Ref Code : AIRTROL

• Location: Throughout airport & car park

• Audience: Passengers / meters / greeters

• Dimensions: Main advertising panel:- 315mm x 520mm forward and rear facing

Basket Panels:- 480mm (w) x 120mm (h) rear facing- 480mm (w) x 100mm (h) forward facing

2 Frame side strips: - 40mm x 685mm

• Quantity: 125 Trolleys

• Rate: €3,000

• Duration 12 months

Advertise your business on the back and front of our airport baggage trolleys. Trolleys are located and used in all prominent areas throughout the airport.

Baggage trolley branding

• Ref Code: AIRBROCH

• Audience: Region wide and Airport

• Dimensions: A5 Pages

• Quantity: 10,000 Brochures

• Rate: €500 per edition

There are 3 editions of the full colour Airport Guide produced each year. 10,000 copies of the guide are printed and distributed to outlets throughout the region and on display throughout the airport offering region wide exposure for your business.

Airport brochure advertising

• Ref Code : LIFT

• Location: Ground Floor of Terminal Lift

• Audience: Passengers & meeters / greeters

• Dimensions: 1095mm (w) x 1985mm (h)

• Quantity: 2 sets of Lift Doors (inside & outside of

doors available for branding

• Rate: €2,500

• Duration 12 months

Advertise and promote your business using high impact branding on the lift doors at the airport offering high end exposure to an annual audience of 1m plus

Lift door branding

• Ref Code: AIRCAR

• Location: On back of all car park tickets issued

• Audience: Passengers / meeters / greeters

• Dimensions: 85mm (w) x 53mm (h)

• Quantity: 150,000 ticket run

• Rate: €1,500 per ticket run

• Duration 150,000 ticket run (circa 12 – 18 months)

Promote your business to 200,000+ people annually with a customised promotional message and design on the backs of our car park tickets

Car park ticket branding

• Ref Code : TERPRO

• Location: Throughout airport

• Audience: Passengers / meeters / greeters

• Rate: €150 per day

Located in all areas of the airport, promotions in high traffic passenger flow areas, give your business the opportunity to interact with the passengers and meeters and greeters travelling through the airport and implement targeted promotions

Terminal promotions

• Ref Code: AIRPORTV

• Location: Online / Airport

• Audience: Public / passengers

• Rate card:

- 15 second advert €250

- Feature (30 seconds) €350

- Promotion / competition promoted

across social media & online€450

- Co-branding of Airport TV €500

per edition / €5,000 per annum

For more information on Airport TV email

[email protected]

AIRPORT TV is an innovative online initiative featuring a monthly broadcast of airport related news

and developments. Broadcast exclusively online, on the airports social media channels and on TV

screens throughout the airport it offers brands a unique opportunity to engage with airport customers

and followers through a co-branded edition or through targeted advertisement, feature, competition

or promotion

Airport TV Feature

New online booking platform for pre booking of airport car parking. Promote your business with an advert on the ‘booking receipts’ and ‘Tickets’ emailed to all passengers. Highly targeted medium for brand promotion

Online car park branding

• Ref Code: CARSTRAP

• Location: Car Park booking tickets & receipts

• Audience: Circa 75,000 annually

• Dimensions:680px (w) x 190px (h)

• Rate card: €2,500

• Duration: 12 months

Advert

Advert

New online booking platform website for pre booking of airport car parking. Promote your business with a website banner on every page of the booking journey prebook.irelandwestairport.com

• Ref Code: CARSIDE

• Location: Car Park booking website

• Audience: 42,000 unique users p/a

• Dimensions: 310px (w) 270px (h)

• Rate card: €1,000 for 12 months

Online car park advertising

• Dedicated co branded website page

• Links and promotions on airport

facebook, Instagram and twitter

• Audience:

- 8,250 weekly visitors to website

- 80,000+ Facebook fans

- 15,500+ Twitter followers

• Dimensions: On request• Rate:

- €100 for one week competition- €250 for one month competition

Competitions run across the airports vast online and social media channels offering industry leading rates of engagement, database subscription and interaction.

Online / social media promotions

Sample analytics from recent Facebook competition

We’d love to hear from you!

Please note: Advertising space at Ireland West Airport will be allocated on a first come first serve basis. All prices and offers featured above are subject to availability and terms and conditions

Above prices are available until 31st of December, 2018 and all advertising must be paid for prior to going on display. Where payment has not been received in advance, advertisements will not be displayed. Please note monthly payment schedules can be also facilitated and prices stated exclude VAT and costs associated with printing of materials.

Businesses who advertise at Ireland West Airport are permitted to display their brochures and promotional material in the dedicated brochure stands in the new Visitor Discovery Centre area at the airport free of charge, during their advertising period.

Advertising : Please contact Audrey Elliott [email protected]

Phone: (094) 9368117

Thank You

Advertising DepartmentIreland West Airport

T: +353 94 936 8117

F: +353 94 936 7994

E: [email protected]

W: www.irelandwestairport.com