ADVERTISING MEDIA. KEY TERMS Advertising- A paid-for form of communication. Promotional Advertising- When the goal is to increase sales. Institutional.

ADVERTISING MEDIA

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KEY TERMS

Advertising- A paid-for form of communication. Promotional Advertising- When the goal is to increase sales.Institutional Advertising- Used to create a favorable image for a business.Infomercial- A long advertisement that looks like a talk show and is 30 minutes long.

Copyright © Texas Education Agency, 2012. All rights reserved.

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KEY TERMS

• Media- The agencies, means or instruments used to convey advertising messages.

• Print Media- Includes advertising in newspapers, magazines, direct mail, sign and billboards.

• Transit Advertising- Any advertisement that can be found on public transportation.

• Broadcast Media- Advertising that encompasses radio and television.Copyright © Texas Education Agency, 2012. All rights reserved.

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KEY TERMS• Online Advertising- A form of advertising

that uses either e-mail or the World Wide Web.

• Media Planning- The process of selecting the advertising media and deciding the time or space in which the ads should appear.

• Audience- The number of homes or people exposed to an ad.

• Impression- A single exposure to an ad.• Frequency- The number of times an

audience sees or hears and ad.• Cost Per Thousand- The media cost of

exposing 1,000 readers or viewers to an advertising impression.


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INSTITUTIONAL ADVERTISING VS.

PRODUCT OR PROMOTIONAL ADVERTISING


Copyright (c) Texas Education Agency, 2012. All rights reserved.

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LIST 3 EXAMPLES OF INSTITUTIONAL ADVERTISING ON YOUR HANDOUT

• For Example: Yoplait Yogurt promotes Breast Cancer Awareness.

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TYPES OF PRINT MEDIA

•Newspaper•Magazine•Direct Mail•Directory Advertising•Outdoor Advertising


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BROADCAST MEDIATELEVISION ADS

• Ultimate advertising medium for many businesses• Combines all creative elements: sight, sound, action and color•Most T.V. ads are 30 or 60 second spots• Average person spends 10 years watching television. • High cost. Super Bowl ads cost an average of $3.5 million plus.



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List 3 television shows and one product that would be advertised during that show and why.For example: The Middle on ABC – McDonalds because it is a family show during prime time.

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BROADCAST MEDIARADIO

•Reaches 96% of people 12 years and older within a week•Can be heard just about anywhere•Cost effective• Targets specific segments of the radio listening market•Radio ads are 10, 20, 30 or 60 second spots



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For the following products, write down what radio station (type of music) you would here an advertisement for them on:1.NASCAR Race2.Mercedes Benz Car3.Sale at Zumiez’s4.Macy’s One Day Sale5.Cavender’s Western Store

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IDENTIFY AND EVALUATE ELEMENTS OF ADVERTISING MEDIA


Audience – Number of Homes

Impression – See/hear ad 1 time

Frequency – How often it is seen/heard

Cost Per Thousand (CPM)-Rates charged

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WHAT GETS TO YOU?


ADVERTISING MEDIA. KEY TERMS Advertising- A paid-for form of communication. Promotional Advertising- When the goal is to increase sales. Institutional.

Documents

product advertising

advertising impression

form of advertising

advertising messages

broadcast media advertising

types of transit advertising

key termsonline advertising

institutional ads