Advertising Media Guide - Henry Schein · 2015 Media Kit Dental Advertising Other Options In addition to flyers and catalogues, Henry Schein has developed a wide array of sophisticated

Advertising Media Guide2 0 1 5

www.henryschein.ca1.800.668.5558

2

2015 Media Kit

Corporate Overview 3

Advertising Opportunities and Rates

• Dental Merchandise and Small Equipment 4-7

• Equipment Advertising 8-9

• Zahn Canada 10-11

• Medical Advertising 12-13

Corporate Programs

• Web Advertising / Eblasts 14-16

• Privileges Program 17

• Calendar of Care 18-21

Sales Reporting 22-23

National Sales Conference / Vendor Proof of Non-Residence 24

Branch Locations 25

Corporate Contacts 26-27

Product Category Management 28-30

Tech Specs 31-32

Table of Contents

3

2015 Media Kit

Henry Schein BusinessesHenry Schein is divided into four distinct businesses. Each provides a number of marketing and business partnership opportunities to vendors looking to expand their business in Canada.

We are Canada’s leading supplier of products and services to dental practitioners, dental labs and medical practices. Our 800 Team Schein Members, including 175 Field Sales Consultants, 140 Service Technicians, 20 Equipment Sales Specialists, and 45 Customer Service Representatives, plus12 Branch Offices and 3 Distribution Centres, ensure we provide optimum levels of sales and service to our customers. Our close collaboration with our Vendor Partners ensures they benefit from:

1. The largest team of Field Sales Consultants and Field Service Technicians in Canada.

2. Henry Schein’s consolidated team which ensures vendors need fewer resources to reach markets and to grow our mutual businesses.

3. Our wide range of high quality advertising and promotional vehicles which give you access to more end-user customers than any other dental distributor – by far.

4. Our industry leading operational service standards. We are proud to be ISO-registered.

We have designed this easy to use Media Kit to help you invest your advertising funds to achieve the best possible results. A simple process helps you with your advertising decisions:

1. Review the media options available for the markets you want to address – Dental, Zahn, Equipment, Special Markets and Medical.

2. Review the rate sheet and ad space closing date tables.

3. Complete the Booking Form in the respective section of this document, email or fax it to the number provided.

Our administrative processes are efficient and well defined:

1. A Special Promotion Agreement Invoice (SPA) will be issued when your ad goes live.

2. Our invoice will include an electronic link to a copy of your promotion.

3. Our terms are due upon receipt. Any outstanding SPA balances greater than 60 days will be automatically deducted from our Accounts Payable balances unless unresolved discussions are taking place with the invoiced vendor.

On behalf of the entire Henry Schein Team, we look forward to working with you and to great success in the coming year.

Welcome to Henry Schein’s 2015 Media Kit

Corporate Overview

2012 Sales by Businessess

Dental 58.0%

Equipment 32.8%

Zahn 7.9%

Medical 1.3%

4

2015 Media Kit

DENTAL MERCHANDISE &SMALL EQUIPMENT MARKETING

Contact: David Marks, Director of [email protected]

For advertising opportunites and monthly flyer ad submissions contact: Melissa Osman, Category Associate

[email protected]

Henry Schein is the leading Dental distributor in Canada. Our broad product offering includes merchandise, equipment, high-tech products, service, design, and DENTRIX, the world’s leading practice-management software. For vendors seeking to enhance their sales and marketing presence in Canada, we offer a wide range of marketing opportunities.

Dental FlyerThis much sought-after, full-colour sundry/small-equipment flyer is distributed toapproximately 18,500 practicing dentists and dental professionals nationwide. Flyers areposted monthly on our Web site and are produced in English and French. Henry Scheinpublishes twelve Dental flyers annually that promote a wide array of merchandise andsmall equipment products, including vendor-sponsored, end-user deals, and Henry Scheinfunded promotions.

Dental CatalogueOur full-colour catalogue includes over 30,000 products that are spread over more than1,000 pages. The cataogue is relied upon as a comprehensive reference guide and is used by Henry Schein FSCs, Customer Service Representatives, and the majority of dental offices across Canada. It contains sundry and equipment items and is produced in English and French. The Henry Schein catalogue is recognized as the choice of dental offices for their daily supply needs.

Specialty Marketing ProgramsThroughout the year, Henry Schein produces selected specialty marketing programs that provide vendors with unique opportunities to reach specific target markets. The programs, when coupled with your industry knowledge and desire to grow your business, often make this a win-win partnership to develop opportunities together.

Dental Advertising

5

2015 Media KitDental Advertising

Other OptionsIn addition to flyers and catalogues, Henry Schein has developed a wide array of sophisticated marketing

strategies designed to help increase business and market share, including:

• Target Marketing–Creates programs through data-mining aimed at specific market niches, whether by geographic area, specialty, or buying patterns.

• Sales Communication–Henry Schein’s Marketing Department provides a one-stop location for the distribution of product literature, samples, and through the capabilities of the FSC notebook, up-to-the minute information on vendor promotions, special incentives, and customer’s purchasing patterns.

• Product Sample Programs–Coordinate the delivery of sample programs with flyers and as direct-mail pieces.

• Sales Incentive Programs (Spiffs)–We can help you develop and launch effective spiffs to provide additional incentives to the sales group and keep your products on the forefront of customers’ minds. Our vendor partners are invited to participate in these programs, Contact David Marks for more information.

• Vendor Information Portal (V.I.P)–The VIP system allows our vendor partners to run specific reports that provide them with useful information on how our mutual business is progessing.

• Flyer Inserts: polybagged with the flyer• Package Stuffers: Vendor provided literature distributed to Henry Schein customers via outgoing orders

E-Marketing• Web Ads–Our Web site has more ways for you to get your message to our customers! With an average of

40,000 visits a month and over 1.5 million page views, this is a great vehicle to deliver your message!

• E-blast–Our E-blast service provides you with opportunities to present information to our customers. These E-mails are sent out every month to our entire customer list and are currently experiencing a 99% acceptance rate and 26.3 % click through rate.

• Social Media–Henry Schein Canada is leading the Social Media opportunities in the Canadian Health Care Marketplace. We are implementing exciting social media initiatives to position Henry Schein, and those vendors who partner with us, as the most proactive and forward-looking supplier of products to health care providers.

– Twitter “Deals of the Day”–Social networking service that communicates with our customers on a daily basis. This is a great way to allow your product or service to spread virally!

– YouTube–We offer integrated marketing communications on our YouTube Channel with product information, reviews, and events.

– Facebook–As part of our integrated marketing communications, product information, reviews, and events are also posted to our Henry Schein Canada Facebook page.

6

2015 Media KitFl

yers

and

C

atal

ogue

s

Rate Sheet

Deadlines

Booking SpaceTo book your advertising space, choose your ad size and pick the desired editions:

Dental Advertising

January Flyer

February Flyer

March Flyer

April Flyer

May Flyer

June Flyer

July/Aug. Blitz

July Flyer

Aug.Flyer

Sept. Flyer

Oct. Flyer

Nov./Dec. Blitz

Nov.Flyer

Dec.Flyer

Dental Catalogue

Full Page ad

1/2 Page ad

1/4 Page ad

Polybag Insert

Package Stuffer

Web Ad

E-Blast Ad

*Please see page 32 for file submission information.

Vendor:

Vendor Contact Name: Ph: E-mail:

Date:

2015 Rates Monthly Issue Catalogue

Full Page ad $4,489 $3,499

1/2 Page ad $2,849 $1,999

1/4 Page ad $1,729 $1,199

Polybag Insert $3,679

Package Stuffer $0.13/Piece

Flyer Issue Reminder email dates

Ad space closing date

Ad material* closing date

To Print Date

January October 27 October 31 November 7 December 5

February November 24 November 28 December 5 January 9

March December 29 January 5 January 12 February 6

April January 26 January 30 February 9 March 6

May February 23 March 2 March 9 April 8

June March 25 April 1 April 8 May 8

July/Aug. Blitz April 27 May 1 May 8 June 5

July April 27 May 1 May 8 June 5

August May 25 June 1 June 8 July 7

September June 26 July 3 July 10 August 7

October July 27 July 31 August 7 September 8

Nov./Dec. Blitz August 26 September 2 September 9 October 9

November August 26 September 2 September 9 October 9

December September 25 October 2 October 9 November 6

January 2016 October 26 November 2 November 9 December 7

Complete this form and fax to Henry Schein, 905-323-3562 Attention: Marketing – Melissa Osman or e-mail to: [email protected]

7

2015 Media KitDental Advertising

CORPORATE MARKETING PROGRAMS

The Corporate Marketing Team works in conjunction with the divisional Marketing teams to coordinate flyers and catalogues as well as ensuring that all applicable end-user offers are communicated to our customers.

• Conventions & Special Events–Henry Schein is a major presence at all industry-related conventions across Canada and also hosts a number of Product Information events geared to our customers such as “What’s New” Nights and Dental Road Shows.

• Privileges Program–Exclusive rewards program for customers who have chosen Henry Schein as their supplier of choice and purchase most of their products and services from us.

• Calendar of Care–Campaigns include: Oral Cancer, Going Green, Dental Schools, Back To School, Breast/Prostate Cancer awareness and Holiday Cheer, Henry Schein donates a portion of the proceeds raised from the sale of promotional products to health-related causes.

• “Schein Saver”–A compilation of all current vendor offers provided to our sales teams.

• “Personalized Schein Saver”–A compilation of all current vendor offers customized to what the customer buys the most.

• Special Markets–Henry Schein Canada focuses on being the prime distributor for government institutions, hospitals, education institutions and group practices. Along with developing customized pricing and practice solutions for these special markets customers, our vendor partners are encouaged to work with us on procing and policies to ensure we are meeting the needs of the customers, our vendor partners and Henry Schein.

• First Practice Program–Designed to walk a new practice owner through the steps of selecting a site, and designing a practice right through to opening the doors on the first day!

• Quarterly Sales Programs–Aimed at driving incremental sales each quarter by focusing on specific areas of the business.

For more information or other interest in expanding into the Canadian marketplace, you are encouraged to contact:

David MarksDirector of Marketing

905-646-1711 [email protected]

8

2015 Media Kit

EQUIPMENT MARKETINGContact: Chris Schormann, Equipment Advertising Specialist

[email protected]

Henry Schein is the leader in equipment and high-tech sales in Canada using a combination of trained Field Sales Consultants, Equipment Sales Specialists, and strong marketing programs. Henry Schein offers its customers the widest array of equipment products and services, encompassing:

• Top-quality brands.• Digital Technology–Including setup, product training, and support.• Practice-Management Technologies and Service Group (PMTS) offers major software including: DENTRIX–the best-selling, clinical and practice-management system in the dental profession.• Design Services–Whether you’re renovating or building new, we offer architectural and interior design services, as well as construction management to create your dream office.• Repairs and Service–Our ProRepair and ProService teams provide repair services of the highest levels of quality, convenience, and overall satisfaction for healthcare customers.• Leasing–Henry Schein Financial Services is a professional, customer-driven team offering competitive rates, and flexible payment plans.

Sale FlyersThe Equipment Buyer’s Guide and Sidekick Magazine are printed quarterly and feature a variety of operatory, high-tech and related equipment articles, supported by attractive financing plans. Our Equipment Buyers’ Guide is mailed to every dentist in Canada while Sidekick Magazine is hand delivered and are supported by all of our Sales Consultants, Equipment Specialists and Technicians.

Other Options• Package Stuffers: Vendor-provided literature distributed to Henry Schein customers via outgoing orders.• Field Sales Literature: Vendor-provided literature to Henry Schein Sales, Technical & Support Groups. • Spiff Programs: Opportunity to offer incentives to Henry Schein Sales Teams to focus on a particular product for a specified period of time.• Target Marketing: Unique programs geared to a specific group of Henry Schein customers.

• E-blast: Our E-blast service provides you with opportunities to present information to our customers. These E-mails are sent out every month to our entire customer list and are currently experiencing a 98.6% acceptance rate and 26.3 % click through rate.• Web Ads: Our new and improved Web site has more ways for you to get your message to our customers! With an average of 40,000 visits a month and over 1.5 million page views, this is a great vehicle to deliver your message!

Translation Services available at a cost of $0.25 per word.

EQUIPMENT

BUYERS GUIDE

Experience the DifferenceVol. 6, Issue 1. Winter 2013

Award-Winning TechnologyDEXIS Digital X-Ray System 4Complete VersatilityInstrumentarium’s OP300 2D/3D Pan 5Brilliance & BeautyIRIS USB Intraoral Camera 8Communication Without FearNEW! SafeCom 10From the Front Offi ce to the OperatoriesPractice Solutions that Connect 15

12AR6002

Office Design | Financial News | Equipment Services | Continuing Education | Lifestyles

SUMMER2012

Use withavailable QRcode readers

such asBeeTag or

UpCode

Save Time & Money WithDigital Radiography

Learn AboutLaser Technology

“Winging” it With theE4D Dentist System

Designing Your New Office

Plus...

Sidekick

FeaturingDental PracticesFrom Across Canada!

Aspen Trails DentalDr. David A. StaplesGladstone Dental Centre

Equipment, Technology & News for You and Your Dental Practice

Equipment Advertising

9

2015 Media KitFl

yers



January April October

Full Page ad

1/2 Page ad

Package Stuffer

Web Ad

E-Blast Ad

Rate Sheet Deadlines

2014 Rates Quarterly Issue

Full Page ad $5,000

1/2 Page ad $3,500

Package Stuffers $0.13/Piece

Web Ad

E-Blast Ad



Flyer IssueAd space

closing dateAd material* closing date

To Print Date

January October 21 November 4 December 2

April January 20 February 3 March 3

October July 23 August 6 September 3

January 2016 October 21 November 4 December 2

Vendor:


Date:

Complete this form and fax to Henry Schein, 905-323-3562 Attention: Marketing – Chris Schormann or e-mail to: [email protected]

10

2015 Media Kit

ZAHN CANADA MARKETINGContact: Barbara Brown, Manager, Zahn marketing

[email protected]

Zahn Canada is the leading distributor of products and services for Dental Laboratories and Denturists across Canada. We are known to provide the widest selection of teeth, merchandise, equipment and technology solutions available from a single source provider. Our sales and marketing strategies are aligned with our vendor partners to provide growth and profitability for all stakeholders.

Sale FlyersZahn Canada produces flyers geared specifically to the Commercial Laboratory and Denturist clients. These flyers are a powerful media for introducing your products to the marketplace. Flyers are produced 6 times per year (bi-monthly), in both official languages and mailed to each Laboratory and Denturist across Canada. In addition to the coverage offered by our flyer circulation, we recommend our frequent advertising partners participate in our tooth package stuffer program free of charge. This provides a secondary channel for delivering your promotional message to our clients. Simply design, print and forward the postcard insert to us in Niagara-on-the-Lake. Our tooth counter personnel will include the package stuffer with all outbound tooth orders over a pre-determined period of time.

Coming in 2014 the new Zahn Canada CatalogueEverything from A to Z. Our new full colour catalogue will deliver information on our complete offering of teeth, merchandise, small equipment, capital equipment and technology solutions to satisfy client needs. The content, spread over 300 pages, will provide a comprehensive reference guide for use by Zahn Canada Customers, Field Sales Consultants and Customer Service Staff.

Other Options• Flyer Inserts: polybagged with the flyer• Package Stuffers: Vendor-provided literature distributed to Zahn Canada

customers via outgoing orders• Field Sales Literature: Vendor-provided literature to Zahn Canada Field

Sales Consultants• Spiff Programs: Opportunity to offer incentives to Zahn Canada Sales Teams

to focus on a particular product for a specified period of time• Target Marketing: Unique programs geared to a specific group of

Henry Schein customers• Web Ads: In 2014 our website will offer more ways for you to get your message to our

customers! With an average of 40,000 visits a month and over 1.5 million page views, this is a great vehicle to deliver your message!

Translation Services available at a cost of $0.25 per word.

Zahn Canada Advertising

11

2015 Media KitFl

yers

and

C

atal

ogue

s



2015 Rates Zahn Canada Bi-Monthly Flyer Catalogue

New Feature Product Showcase

$3,999

Full Page ad $3,059 $2,139

1/2 Page ad $1,839 $1,239

1/3 Page ad $1,409 $949

1/4 Page ad $1,229 $759

Polybag Insert $1,529 $1,029



Zahn Canada Advertising

Flyer IssueAd space


TTo Print Date

January/February

October 31 November 7 December 5

March/April January 5 January 12 February 6

May/June March 2 March 9 April 8

July/August May 1 May 8 June 5

September/October

July 3 July 10 August 7

November/ December September 2 September 9 October 9

January/February 2016

November 2 November 9 December 7

Vendor:


Date:

Free when accompanying ad in flyer.

Limit 1 issue/vendor/calendar year

January/ February Flyer

March/April Flyer

May/June Flyer

July/August Flyer

September/ October Flyer

November/ December Flyer Catalogue

New Feature Product Showcase

Full Page ad

1/2 Page ad

1/3 Page ad

1/4 Page ad

Polybag Insert

Package Stuffer

Web Ad

Complete this form and fax to Zahn Canada, 905-323-3562 Attention: Marketing – Barb Brown or e-mail to: [email protected]

12

2015 Media Kit

MEDICAL MARKETINGContact: Donna Mossop, Category Specialist Medical

Merchandise and [email protected]

Henry Schein’s Medical Division continues its growth, and is proud to be recognized as a valued supplier within the medical market. We serve general practitioners as well as a wide array of medical specialists, plastic surgeons, sports medicine specialists, occupational health professionals, and medical/institutional professionals. Our focus is to reach key decision-makers through programs including field sales, direct marketing programs, tradeshows, and the internet.

Sale FlyersOur sale flyers are a powerful vehicle for introducing new products or getting product specials out to medical professionals. Six medical flyers are produced each year (bimonthly) and forwarded to physicians across Canada.

Medical CatalogueComing in late 2014, the new Henry Schein Medical Catalogue will feature a comprehensive offering of medical merchandise, small equipment, capital equipment, technology solutions and all our value added services to satisfy our customers need for a solutions provider. This will be a comprehensive reference guide used by Medical professionals across Canada, Field Sales Consultants and Customer Service Staff.

Other Options • Flyer Inserts: polybagged with the flyer• Package Stuffers: Vendor-provided literature distributed to Henry Schein customers via

outgoing orders• Field Sales Literature: Vendor-provided literature to Henry Schein Field Sales Consultants.• Spiff Programs: Opportunity to offer incentives to Henry Schein Sales Teams to focus

on a particular product for a specified period of time.• Target Marketing: Unique programs geared to a specific group of Henry Schein customers.• Web Ads: In 2015 our website will offer more ways for you to get your message to our

customers! With an average of 40,000 visits a month and over 1.5 million page views, this is a great vehicle to deliver your message!

Trusted Partner • Value-Focused • Technologically Innovative • Service Excellence

Medical

222222220000000000000000000000000000000000000000111111111111111111111111111

www.henryschein.caC A T A L O G U E

Medical Advertising

13

2015 Media KitFl

yers

and

C

atal

ogue

s


Medical Advertising

January/ February Flyer

March/April Flyer

May/June Flyer

July/August Flyer

September/ October Flyer

November/ December Flyer

Medical Catalogue

Full Page ad

1/2 Page ad

1/4 Page ad

Polybag Insert

Package Stuffer

Privileges Coupon

Web Ad


2015 Rates Bi-Monthly Issue Catalogue

Full Page ad $1,399 $699

1/2 Page ad $799 $499

1/4 Page ad $499 $349

Polybag Insert -- --



Medical Advertising

Flyer IssueAd space


To Print Date

January/February

October 31 November 7 December 5

March/April January 5 January 12 February 6

May/June March 2 March 9 April 8

July/August May 1 May 8 June 5

September/October

July 3 July 10 August 7

November/ December September 2 September 9 October 9

January/February 2016

November 2 November 9 December 7

Vendor:


Date:

Complete this form and fax to Henry Schein, 1-888-999-4401 Attention: Marketing – Donna Mossop or e-mail to: [email protected]

14

2015 Media Kit

www.henryschein.ca — be a part of it!This web site offers many new advertising opportunities. With more and more customers placing electronic orders every day, it makes sense to take advantage of this opportunity.

Web Advertising

For web advertising opportunities, please contact Dave Robins at 905-646-1711 ext. 3003 or [email protected]

Over 33% of customer orders are received through the web and this percentage is rising quickly!

See next page for additional zones.

Zone 9Large image ad featured on Homepage • Image ad -550 x 300 pixels Rate: $750 per ad

Zone 10Product Highlights on Home Page• Image ad -180 x 155 pixels Rate: $450 per ad

Zone 11Featured Products on Home Page• Image ad - 80 x 60 pixels • Hybrid ads - Text based with option to display a thumbnail

image- as well Rate: $375 per ad

Zone 12Image Ads on Home page and menu pages• Image ad -180 x 155 pixels Rate: $375 per ad

15

2015 Media KitWeb Advertising

Zone 13Featured Products (Vertical banner of product related ads displayed on the right side of interior pages)• Can target to Page Groups or Specific Pages. Ad will show on all

interior pages within the Page Groups OR Specific Pages selected. Rate: $300 per ad

Zone 14Image AdsInterior Target to Page Groups or Specific Pages• Image ad -180 x 155 pixels Rate: $250 per ad

Zone 15Keyword Targeting on menu pages• 80 x 60 pixels• Hybrid ads –Text based with option to display a thumbnail image. Rate: $300 per ad

Zone 16Image Ads on Featured Offers page• Image ad -180 x 155 pixels Rate: $450 per ad

Zone 17Hybrid Ads displayed on Featured Offers page• Image ad - 80 x 60 pixels• Hybrid ads –Text based with option to display a thumbnail image. Rate: $300 per ad


16

2015 Media Kit

We send out 3 e-blast monthly to our customer base.• Dental Merchandise (15th of the month)• Equipment (2nd half of the month)• Privileges (23rd of the month)

Dedicated E-blast• Send a customer an E-Blast highlighting just your products Rate: $450 per 1000

Over 7000 customers receive our e-blast every month and this number is rising quickly!

Full Banner• Image Size – 555 x 215 Pixels Rate: $500 per ad

Half Banner• Image Size – 270 x 215 Pixels Rate: $300 per ad

Custom• Image Size - Customized to Request Rate: Call for pricing

Ad requirements• Indicate which e-blast you wish to participate in (dental, equipment,

Privileges)• Image can be saved as .jpg, .gif, or .png• Save image optimized for the Web. This is a file setting that can be

done via Photoshop.• Keep the physical size of the file as small as possible while maintain

the integrity of the image.• We will link your ad to any one of the following: - URL(website) - PDF - Product Code(s) on our website - Manufacturer product list on our website

Please supply the appropriate information with your ad.


e-blast

17

2015 Media Kit

Highlights of the Program• Privileges points are earned when buying on the web and through

special promotions that can be redeemed for a wide variety of gifts.

• Special members-only PRICING every month

• An additional 30-day grace period on returned items

• Extended labour warranty on all new equipment purchases to one year

• Preferred rates at Henry Schein continuing education seminars

• And much more...

Vendor Partner OpportunitiesVendors have an exceptional opportunity to take advantage of Privileges and the special attention and unique connection it has with our best customers.

Privileges Monthly E-blast Our vendor partners are able to advertise in our Monthly Privileges E-blasts with a targeted sponsored ad (See page 23 for pricing and sizes).

Flyer Sales Specials Our flyers include vendor-sponsored Members-only exclusive offers that help showcase your products and brand.

Henry Schein’s Privileges Program has been one of the fastest growing segments of our customer base. With over 4,500 members (and growing), our commitment is to provide exclusive services with “VIP" treatment to preferred clients who are eager to enhance their practices and provide their patients with the best in healthcare.

Our Privileges Program offers exclusive rewards to Henry Schein’s preferred clients and presents you with a great new opportunity to connect with Henry Schein’s largest and most loyal customers.

Privileges Program

To discuss how to take advantage of Privileges, please contact James Hannah. James can help put together a customized package just for you.

James Hannah: 905-646-1711 ext. 3127 or [email protected]

18

2015 Media Kit

The Henry Schein Cares “Calendar of Caring” is

a year-long campaign designed to encompass all of

Henry Schein’s Social Responsibility programs under

one umbrella.

Building on the theme of Helping Health Happen, our

“Calendar of Caring” opens the door allowing Vendor Partners

and Customers to become involved in Henry Schein’s programs

ranging from supporting Total Health, the Environment,

Community Wellness, and Dental School humanitarian initiatives.

One of Benjamin Franklin’s aphorisms was “Doing Well by Doing

Good” - this is something that Henry Schein believes in. We are

fortunate to be a part of such a great industry, and by working

together we can make a difference for those in need.

2015 Media Kit

19

2015 Media Kit

What is the Henry Schein Calendar of Caring?Henry Schein recognizes that service extends beyond the workplace to our home communities. Because of this, Henry Schein is ranked first in our industry for social responsibility on FORTUNE’s list of the World’s Most Admired Companies. We have created a unique publication for our Dental customers containing specially-selected products that relate to our social responsibility initiatives. Our vendor partners provide these products at a special discount, and we apply proceeds from the sale of these items directly toward the support of our charitable causes.

What initiatives are sponsored by Henry Schein’s Calendar of Caring?Our core initiatives support: Holiday Cheer, Breast Cancer Awareness, Back to School, Oral Cancer Awareness, Going Green and Global Product Donations. We also support UBC Dentistry’s Community Program, other School Partnerships, Local Outreach Clinics and additional community based programs.

How is the Calendar of Caring flyer being distributed?The 2014 Calendar of Caring flyer will be distributed to 18,000 dental offices across Canada as an insert with our regular January Dental flyer, and will be active from January to December 2014. There will be monthly reminders in our dental flyer with symbols on participating vendors and items.

What are the benefits of being a part of the Calendar ofCaring?Increase your corporate social responsibility exposure by partnering with Henry Schein in our existing nationwide programs. Your involvement will not only directly benefit social causes across Canada, but also give your brand extra exposure to 18,000 dentists across the country. We proudly highlight our partnering vendors in our Calendar of Caring publication, our monthly sales flyers, on our website and at tradeshows.

How can I be a part of the Calendar of Caring program?We are looking to partner with our vendors to supply products at a 10% cost discount that coincides with each Calendar of Caring marketing program. This percentage of cost discount provided for each product sold will be donated to the Henry Schein Cares initiatives and distributed amongst the causes. Each Vendor also has a chance to advertise or provide us with an advertorial in the Calendar of Caring flyer.

Who can I contact for more information?James Hannah at ext. 3127 | [email protected]

20

2015 Media Kit

2014 Rates Annual Issue

Full Page ad $2,050

1/2 Page ad $1,050

1/4 Page ad $550

Ad/Product commitment date

Ad material closing date

Oct. 15, 2014 Nov. 1, 2014

Rate Sheet

Deadlines

Ad Sizes Sizes listed do not include bleeds. Please include at least

1/8" on full bleed submissions. • Full Page - 7.5" x 9.25",

• Half Page - 7.5" x 4.625" • Quarter Page - 3.75" x 4.625"

For information on preparing files, acceptable file formats and modes of delivery please refer to page 27 our of full media kit.

Product Discount10% cost discount on

product will be calculated on a monthly

basis.

January- February

March-April

May-June

July-August

September- October

November- December

March-April

r-S

Breast/Prostate Cancer

“The Breast Cancer Society of Canada is extremely grateful for the generosity of the Henry Schein staff in recent years. What a thoughtful and caring gesture; you have offered hope for women everywhere. With the continued support of generous donors like you, we will make great strides in improving the lives of many. Thank you so much.” Marsha Davidson

Executive Director, Breast Cancer Society of Canada

21

2015 Media Kit

VENDOR INFORMATION

Vendor Name: __________________________________________________________________________________________________

Vendor Contact: __________________________________________________________________________________________________

Mailing Address: _________________________________________________________________________________________________

City: ______________________________________________ Province/State: _______________________________________________

Postal/Zip Code: ___________________________________ E-Mail Address: ______________________________________________

Phone Number: ____________________________________

Send Invoice To –

Vendor Contact Name: ________________________________ E-mail Address: ______________________________________________

10% of the cost discount will be calculated monthly and charged back via SPA invoice for the month(s) of: ____________________

Products are related to: Holiday Cheer Breast/Prostate Cancer Awareness Back to School Oral Cancer Awareness Going Green Dental School Charity

Program Details (Reason for the invoice): ____________________________________________________________________________

Effective Dates (Dates all authorized transactions will be included in the chargeback)

_______________________________________________________________________________________

Ad Choice: Full Page ($2,050) Half Page ($1,050) Quarter Page ($550)

VENDOR______________________________________________________By: (authorized signature)

______________________________________________________ Print Name/Title

______________________________________________________Date:

HENRY SCHEIN CANADA, INC.______________________________________________________By: (authorized signature)

______________________________________________________ Print Name/Title

______________________________________________________Date:

Calendar of Caring Authorization Form Commitment and Product Selection due by October 1st, 2014.

PRODUCT/PRICE INFORMATION

Product Listing. All identified codes for this business opportunity are identified below with both the vendor code and HSC code. Specific costs for the promotion period supplied by the vendor to HSC are also identified.

Vendor Code HSC Item Code Description Item Cost to HSC Promo Info

22

2015 Media Kit

Henry Schein is pleased to make available to our Vendor Partners detailed monthly sales reports that help you reward your team and target your marketing and sales dollar investments.

Sales Report Template

Column HeadingsWholesale

Report (SR1W)

Retail Report (SR1R)

Postal Code X XGL Date X X

Manufacturer Code X XSupplier Code X X

Field Territory Code X XOrder Doc Type X X

Invoice Number or Credit note X XItem Code X XDescription X X

Shipped Quantity X XNet Sales FG X

UOM X XUnit File Cost X FG

Extended File Cost X XManufacturer Part No. X X

Province Code X XMarket Segment Code X X

• VRS can support customer loyalty reporting (for specific customer groups)

• The standard VRS report format is CSV• All amounts are in Canadian dollars

• VRS templates will report either Wholesale or Retail amount • Optional Free Goods flag • VRS calendar reports run on a monthly or weekly schedule

Key Points Vendor Report System (VRS):

POSTAL CODE POSTED DATE SUPPLIER FIELD TERRITORY DOC TYPE ORDER ITEM DESC QUANTITY RESERVED UOM FILE COST EXT FILE COST MFG ITEM PROVINCE MARKET SEGMENT

H4L 3K9 8/20/09 HENSCH QZ1TF SO 3767842 1009265 Poly Pad 6x6 100 Sheets 4 * Ea 1.86 7.44 1009265PLC QC DEN

V5N 4C2 8/17/09 HENSCH WZ162 CM 456163 1043501 Criterion Glove Latex 7 -1 * 50pr/Bx 14.99 -14.99 1043501 BC MED

A0P 1C0 8/5/09 HENSCH CZ1CN SO 3737025 6668850 Buttonhole Needle Set BH4005E 1 * 500/Ca 237.55 237.55 BH-4005E NL DEN

A0K 4S0 8/11/09 HENSCH CZ1CN SO 3747464 1005455 HS Alginate Fast Set 8 * 1Lb 5.27 42.16 689305 NL DEN

POSTAL CODE POSTED DATE SUPPLIER FIELD TERRITORY DOC TYPE ORDER ITEM DESC QUANTITY NETSALES UOM RESERVED RESERVED MFG ITEM PROVINCE MARKET SEGMENT

K1V 0C2 8/11/09 HENSCH CZ1YW SE 3748500 1025455 HS Cotton Roll #2 White 1 18.99 2000/Pk * * 1025455 ON DEN

M5J 2Y6 8/10/09 HENSCH CZ1VE SO 3743791 9001885 HS Premium Needle 27ga Long 1 20.87 100/Bx * * 02-N2272 ON DEN

N3R 2H4 8/4/09 HENSCH CZ1VJ SO 3734274 1024894 Headrest Cover 11-1/2X10 Reg 2 23.78 250/Bx * * 1024894 ON DEN

T1H 0E4 8/18/09 HENSCH WZ1G4 CM 456306 9001878 Dappen Dishes Disposable -1 -70.86 1000/Ca * * 3700-MX AB DEN

Report Format: VRS Report – (SR1W) – Wholesale

VRS Report – (SR1R) – Retail

Vendor Report System (VRS)

FG= Free Goods option.

23

2015 Media Kit

Please include our Company in your monthly reporting schedule. We agree to pay the charges as outlined on the Henry Schein Canada VRS Sales By Postal Code reporting schedule for 2015 below.

Tell us where to reach the person who will pick up the data each month:

Name:

Title:

Company:

Address:

City:

Prov./State: Postal Code:

Phone: ( ) E-Mail:

Please select a login ID and a password:

Login ID: (minimum 6 characters) (New accounts only)Password: (minimum 6 characters)

Sales (choose one): ❏ Retail (SR1R) ❏ Wholesale (SR1W) ❏ Optional: Free Goods

Agreed to by: Authorized Signature:

Print Name:

Title:

Company: Please return this form to:

Tina Duczmal Business Analyst Henry Schein Canada Corporate Office Phone: 905.646.1711 ext: 3122 Fax: 905.323.3563 [email protected]

2015 VRS Sales by Postal Code Fees

Wholesale Volume (CDN$) Annual Fee

Under $200,000 $1,650

$200,000 - $500,000 $2,750

$500,000 - $2 Million $3,025

$2.1 to $5 Million $3,575

Over $5 Million $4,400

Fee subject to HST.

Vendor Report System (VRS)

24

National Sales Conference/Vendor Proof of Non Residence

2015 National Sales Conference

Henry Schein Canada invites you to participate in 2015 National Sales Conference. This is an opportunity for our sales team to come together and meet with you our Vendor Partners. Please check below if you would like to receive more information.

❑ Yes, please send me more information on Vendor Participation

❑ Yes, I am interested in Sponsorship Opportunities

Contact information:

Vendor Name:

Contact Name:

Phone: ( )

E-Mail:

Vendor Proof of Non-Residence

If you are a non-Canadian vendor that does not have a facility in Canada and wish to claim an exemption from paying HST please request a copy from Melissa Osman ([email protected]) of the following Canada Revenue Agency document:

4.5.1. Exports – Determining Residence Status

Once a document detailing the required information is received on your vendor letterhead we can set up our system so that you will not be charged HST on your co-op advertising.

2015 Media Kit

25

2015 Media KitCorporate Contacts

Henry Schein Branch LocationsHalifax* Atlantic Zone

Scott Thornton – Zone General Manager2 Bluewater RoadBedford, NS, B4B 1G7Phone: 902.835.1103Fax: 902.492.1162

Quebec City* Québec ZoneAlain Maranda – Branch Manager2180, rue Cyrille-Duquet #130Québec City, QC, G1N 2G3Phone: 418.527.3368 Fax: 418.527.4400

Montréal* Québec ZoneAlain Daoust – Branch Manager 3403, rue GriffithSaint-Laurent, QC, H4T 1W5Phone: 514.337.3368Fax: 514.337.3363

Ottawa Ottawa ZoneScott Kennedy – Branch Manager110-30 Edgewater StreetOttawa, ON, K2L 1V8Phone: 613.836.7552Fax: 613.836.8744

Toronto* Central ZoneMark Zdrojewski – Branch Manager

221 Jacob Keffer ParkwayConcord, ON, L4K 5T9Phone: 905.832.9101Fax: 902.417.8956

London Central ZoneAndrew Tweedie – Branch Manager57-41 Adelaide Street NorthLondon, ON, N6B 3P4Phone: 519.432.4322Fax: 519.432.4387

Winnipeg* Prairie ZoneKevin Riley – Zone General ManagerD-21 Murray Park RoadWinnipeg, MB, R3J 3S2Phone: 204.784.5333 Fax: 204.786.2908

Regina* Prairie ZoneKevin Riley – Zone General Manager1021 Park Street, Pakwa ParkRegina, SK, S4N 5H4Phone: 306.721.8181Fax: 306.721.6353

Calgary* Mid West ZoneGreg Christensen – Branch Manager138-4303 26th Street NECalgary, AB, T1Y 7K2Phone: 403.640.1422Fax: 403.640.1426

Edmonton* Mid West ZoneDean Pollard – Branch Manager17823 111 AvenueEdmonton, AB, T5S 2X3Phone: 780.414.6019Fax: 780.483.1874

Vancouver* BC ZonePrashant Ohri – BC Zone General Manager Bob Almasi – Branch Manager

1619 Fosters WayDelta, BC, V3M 6S7Phone: 604.527.8888Fax: 604.527.8889

Victoria* BC ZoneGlenn Turko – Branch Manager3360 Tennyson AvenueVictoria, BC, V8Z 3P6Phone: 250.744.1814Fax: 250.744.1871

Niagara-on-the-LakeDiana McGlynn - Director of Distribution345 Townline Road, PO Box 6000Niagara-on-the-Lake, ON, L0S 1J0

Phone: 905.646.1711 ext 3091

CalgaryMaria Dominquez – Distribution Manager

106-5664 69 Ave SECalgary, AB, T2C 5B1Phone: 403.279.9599

VancouverShad Prasad – Distribution Manager

1619 Fosters WayDelta, BC, V3M 6S7Phone: 604.527.8888

Henry Schein Distribution Centres

*Tooth Counter locations

Henry Schein Canada Corporate HeadquartersNiagara-on-the-Lake

345 Townline Road, PO Box 6000Niagara-on-the-Lake, ON, L0S 1J0Phone: 905.646.1711Fax: 905.646.4201

E-mail Address [email protected]

The branch information below should be used for internal purposes only. If publishing Henry Schein information on your dealer website please use the following national toll-free: 1-800.668-5558 | website: www.henryschein.ca.

2015 Media KitCorporate Contacts

26

Henry Schein Senior Management Team

Name Title Telephone Email

Cy Elborne President 905-832-9101 x 3595 [email protected]

MarketingDavid Marks Director of Marketing 905-646-1711 x 4850 [email protected]

Special MarketsPeter Jugoon Vice-President Special Markets 905-646-1711 x 3551 [email protected]

PurchasingBev Wright National Purchasing Manager 905-646-1711 x 3008 [email protected]

Equipment & Technical ServiceBrian Allen Director of Equipment, Sales & Marketing 905-646-1711 x 4330 [email protected] Eric Hough National Equipment Manager 905-646-1711 x 3025 [email protected] Pinto National Service Manager 905-646-1711 x 3569 [email protected]

MedicalAudrey Wiens National Medical Manager 604-527-8888 x 2575 [email protected]

LaboratoryBill Dowe Director of Laboratory & Denturism Division 905-646-1711 x 3141 [email protected] Brown Manager, Laboratory & Denturism Marketing 905-646-1711 x 3581 [email protected]

Accounting Kelly Martin-Perna Director of Financial Operations 905-646-1711 x 3077 [email protected] Clendening Accounts Payable Manager 905-646-1711 x 3089 [email protected] Laurie Merpaw Accounts Payable Supervisor 905-646-1711 x 3044 [email protected]

TelesalesNia Maletchkov National Telesales Supervisor / AR reporting 905-646-1711 x 3224 [email protected]

27

2015 Media Kit

Henry Schein Marketing Team

Name Title Telephone/Email Function

David Marks Director of Marketing 905.646.1711 ext. 4850 [email protected]

Terry Grout Creative Services Manager 905.646.1711 ext. 3063 • Creative Services [email protected]

James Hannah Marketing Specialist, Programs 905.646.1711 ext. 3127 • Privileges Loyalty Programs [email protected] • Media Advertising • Social Media

Elena Capellari Marketing Specialist, Events 905.646.1711 ext. 3113 • National Sales Conference

[email protected] • National Conventions

Dave Robins Marketing Specialist, e-Business 905.646.1711 ext. 3003 • Web Advertising [email protected] • E-blasts

Melissa Osman Category Associate 905.646.1711 ext. 3047 • Dental Merchandise/Small

[email protected] Equipment Monthly Sales Flyer • Dental Merchandise Specialty Flyers • Media Guide • Catalogues

Deborah Barker Category Associate 905.646.1711 ext. 3039 • Schein Saver Document - records [email protected] vendor promotionals • Distribution & Creation of SPA invoices

Chris Schormann Equipment Advertising Specialist 905.646.1711 ext. 3115 • Equipment Buyer’s Guide,

[email protected] • SideKick Magazine

Tina Duczmal Business Analyst 905.646.1711 ext. 3122 • Vendor Report System [email protected]

Tony Dolinar Inventory Assessment Specialist 905.646.1711 ext. 3070 • Promotional / Free goods [email protected] chargebacks

Corporate Contacts

28

2015 Media Kit

Linda Morlog Category Specialist -

Dental Merchandise 905.646.1711 ext. 3045 [email protected]

Janet Gollert Category Specialist - Dental Merchandise 905.646.1711 ext. 3033 [email protected]

Sherri Masson Category Specialist - Dental Merchandise 905.646.1711 ext. 3137 [email protected]

Chris Schormann Category Specialist - High Tech &

Large Equipment 905.646.1711 ext. 3015 [email protected]

Donna Mossop Category Specialist -

Medical Supplies 604.527.8888 ext. 2539 [email protected]

Lynda Babich Category Specialist -

Laboratory & Denturism 905.646.1711 ext. 3082 [email protected]

Product Category Management

Merchandise:• Alloys• Anesthetic products• Articulating• Cad/cam products-dentist• Cements - liners - bases• Crown & bridge products• Finishing & polishing• Hand pieces• Impression materials & accessories• Matrix materials• Restorative materials• Retraction material• Rotary instruments• Rubber dam materials

High Tech & Large Equipment

Merchandise:• Corporate Brand - All Categories• Dental small equipment• Disposables• Endodontic products• Gloves• Infection control products• Large equipment accessories• Orthodontic products• Pins & posts• Surgical products

Merchandise:• Dental miscellaneous products• Evacuation products• Garments• Hand instruments • Implanted related products-dental• Implants and related products• Office management supplies • Periodontics• Preventive products• Whitening product• Wound care• Wound closure• X-ray products

Medical Merchandise & Equipment

Laboratory & Denturism Merchandise

The responsibilities of the Henry Schein Category Management Team are to ensure, maintain, and surpass our position as the market leader with respect to product offering and category market share, while meeting internal expectations relating to gross profit, inventory management, and marketing expenses. The team is responsible for further developing our expertise in selected product categories and developing plans that will result in increased market share and/or profitability.

Contact the following for all new product submissions, product changes, packaging changes, spiff programs and target marketing programs:

29

2015 Media Kit

NEW PRODUCTSHenry Schein prides itself in providing our customers with products offering the latest in technology, innovation, and convenience. Along with our Business Partners’ support, we have the ability to introduce new products through our Field Sales Consultants, supported by our Direct-marketing Capabilities (print and electronic). We can create awareness and demand in the marketplace.

The ideal way to appropriately present new products to our team is through an “in-person” product presentation. This setting allows for important interaction between the teams, along with a better understanding of the market and product potential. It also ensures a more coordinated marketing plan to effect a successful launch into the market. Although we understand that time and distance may prohibit this event from taking place, this type of interaction is absolutely necessary if the product is a major focus for your company. Please turn the page for more information on “How to Successfully Launch a Product Through Henry Schein.”

If you have a new product that you would like Henry Schein to distribute, the following information must be provided directly to the appropriate Product Category Manager through the use of the New Product Submission Form or Canadian Addendum (whichever is appropriate):

1. Product description.

2. Pricing information—cost, suggested retail, and any promotional pricing.

3. Features/benefits statements.

4. Market launch details.

5. MSDS. If not required, a letter stating so must be submitted.

6. Technical support data.

7. Product sample, if possible.

8. Product photo supplied on CD or via E-mail in both high resolution (300 DPI) Mac or PC-based for print use, and low resolution (72 DPI) PC-based for Web use. All disks must be accompanied by a printout of photos on the disk.

For further information, please contact the appropriate Product Category Manager as outlined on page 28.

30

2015 Media Kit

“HOW TO SUCCESSFULLY LAUNCH A NEWPRODUCT THROUGH HENRY SCHEIN CANADA”

Henry Schein prides itself in providing our customers with products offering the latest in technology, innovation, and convenience. Along with our Business Partners’ support, we have the ability to introduce new products through our Field Sales Consultants, supported by our direct-marketing capabilities. We can create awareness and demand in the marketplace. The key to a successful product launch is developing a coordinated plan that includes the following activities:

• Lead Time—Ensuring that we have the appropriate amount of lead time to react and plan is the most critical factor in a successful product launch: consequently, many of our marketing vehicles have lead times of up to 90 days. A successful launch really depends upon our hitting on all cylinders at the same time that you are launching your product into the market. Therefore we ask that you include us in your launch process and allow us the time to properly plan and execute our part in any of your new product launches.

• Comprehensive Marketing Plan—To include all or some of the following: sale flyer exposure, Web advertising, package stuffers, E-mail blasts, target mailings, etc. This plan should begin at the official product market launch and should provide exposure for at least six months after.

• New Product Launch Package—This is a package of information that is distributed by us to our 170+ Field Sales Consultants. This package should contain but is not limited to the following: co-authored introductory memo from Henry Schein and your company, customized sell sheets, samples if applicable, technical product literature, and anything else relevant to the product. This package should be scheduled to arrive on or before the official product market launch date.

Products will vary in the need for all or some of the activities stated above. Some products may need more sales focus whereas others would rely on a more focused direct-marketing approach. We can assist you in choosing the direction that is best for you and your product. All of these activities can be planned out and coordinated through our Product Category Managers at the time of the new product presentations. They will then be executed by members of the Marketing team.

Our extensive customer base and efficiencies in database marketing allow you to reach the largest group of potential customers all in one place. We want to be the place you come to FIRST in looking for a partner with whom to successfully launch your products to the dental market.

31

2015 Media Kit

File/Artwork SubmissionsThe following is a list of parameters to follow when submitting ads for our publications.

Preparing FilesTo avoid reproduction problems:• Ads must be provided in English and French. If the translation is not supplied, TYPE MUST BE EDITABLE and a

charge of $0.25 per word will be billed to you for our translation service. • All fonts and graphics must be included with your ad.

• Ensure all colour is converted from RGB to CMYK and/or is set for process separation (CMYK printing). • Confirm that the file is prepared to the size that is booked. • GIFs are NOT acceptable for publication (see “Acceptable File Formats" below).

Ad SizesSee next page for sizing information.

Acceptable File FormatsAll flyers are designed using Adobe® Indesign CS6 on the Windows platform. InDesign CC files must be exported as an InDesign Markup file (IDML). Be sure to include a PDF of the document with the IDML export so that we can compare the original with the exported file. QuarkXpress® files (version 9 or less) are acceptable but not preferred.

GraphicsPreferred: TIF or EPS. Acceptable: JPEG at 300 dpi or higher.

FontsOpenType or Type 1 Postscript (Windows) fonts.

Transferring Files• E-mail files to: “[email protected]” (attachments must be less than 10 MB). If you are using ZIP to compress your

files, please change the “.ZIP” extension before sending, or our firewall may strip out the attachment.• Upload to our ftp site: ftp://ftp.capturelink.com User name: marketing

Password: Henry100• Indicate ftp site where files may be retrieved or use a reputable file transfer service such as wetransfer.com• Send your ad on disk (please include a hard copy or PDF).

For more information on submitting files/artwork for Canadian publications, you are encouraged to contact Terry Grout, Manager of Creative Services at 905-646-1711 x3063 or [email protected].

Tech Specs

32

2015 Media KitTech Specs

Dental, Zahn & MedicalSale Flyer Ads(Flyer Size: 8.375” x 10.50”)

Full Page Ad – 7.875”w x 9.75”hHalf Page Ad – 7.875”w x 4.75”h(Horizontal only)

Quarter Page – 3.87”w x 4.75”h

Third Page - 7.75"w x 3.25"h

Back Page – 7.5”w x 7.5”h(Exclusive to Zahn Sale Flyers only)

Inside Cover Fold-out Spread – 15.5”w x 9.5”h(Exclusive to Zahn Sale Flyers only)

Equipment Buyer’s Guide AdsFull Page Ad – 9.5”w x 14.75”hHalf Page Ad – 9.5”w x 7”h(Horizontal only)

Quarter Page – 4.5”w x 7”h

8.375”4.625”

7.375”

10.5”

8.375”

7.875”

9.75”

4.75”

9.5”

14.75”

7”

3.25

9.75”7.5”

7.5"9.75”

7.5”

10.5”

8.375”

10.5”

6.375”6”

Fold

Print Ad Sizing and Specifications

3.875 9.75”

4.75”

4.5 14.75”

7”

Specialty Ads

Tip-In Card

Total of 9.875”w x 8”h(Small Flap 3.5”w Large Flap 6.375”w)

Bookmark–Saddle Stitch (small flap in front, folds from left)

Trim size: 12.375”w x 10.5”h(Small Flap 6”w (perfs at 5.75”w)Large Flap 6.375”w)

Onsert

Trim size: 8.375”w x 10.5”h For special folds (gate or rollfold) contact Marketing first for specific sizing instructions

Annual Catalogue Ads (Size: 8.375” x 10.50”)

Full Page – 7.375”w x 9.25”hHalf Page – 7.375”w x 4.625”h

9.5”

15.5”

Fold

9.75”

Advertising Media Guide - Henry Schein · 2015 Media Kit Dental Advertising Other Options In addition to flyers and catalogues, Henry Schein has developed a wide array of sophisticated

Documents