INDUSTRIES BASED ADVERTISING MANAGEMENT Part1: Advertising Foundations Chapter1: Introduction to advertising Chapter2: Advertising Role in marketing Chapter3: Advertising and Society Part2: Planning & Strategy Chapter4: How Advertising Works Chapter5: Strategic research Chapter6: Strategic Planning Chapter7: The Consumer Audience Part3: Advertising Media Chapter8: Print and Out-Of-Home Media Chapter9: Broadcast Media Chapter10: Interactive and Alternate media Chapter11: Media Planning and Buying Part4: Creative Advertising Chapter12: The creative Side Chapter13: Copywriting Chapter14: Design & Production Part5: Integration & Evaluation Chapter15: Direct Response Chapter16: Sales Promotion & Events Chapter17: Public relations Chapter18: Special Advertising Situations Chapter19: Evaluation & Effectiveness AGRICULTURE MANAGEMENT Part1: Introduction 2. Brief History of Indian agriculture 3. Types of Economic systems 4. Types of Business Organizations 5. The Indian Monetary system 6. Macro-profile of the Indian Ec o no my Part2: 7. Human Resources in Agriculture 8. Natural Resources
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INDUSTRIES BASED
ADVERTISING MANAGEMENT
Part1: Advertising Foundations
Chapter1: Introduction to
advertising
Chapter2: Advertising Role in
marketing
Chapter3: Advertising and Society
Part2: Planning & Strategy
Chapter4: How Advertising Works
Chapter5: Strategic research
Chapter6: Strategic Planning
Chapter7: The Consumer Audience
Part3: Advertising Media
Chapter8: Print and Out-Of-Home
Media
Chapter9: Broadcast Media
Chapter10: Interactive and
Alternate media
Chapter11: Media Planning and
Buy ing
Part4: Creative Advertising
Chapter12: The creative Side
Chapter13: Copywriting
Chapter14: Design & Production
Part5: Integration & Evaluation
Chapter15: Direct Response
Chapter16: Sales Promotion &
Events
Chapter17: Public relations
Chapter18: Special Advertising
Situations
Chapter19: Evaluation &
Effectiveness
AGRICULTURE MANAGEMENT
Part1: Introduction
2. Brief History of Indian
agriculture
3. Ty pes of Economic systems
4. Ty pes of Business Organizations
5. The Indian Monetary sy stem
6. Macro-profile of the Indian
Economy
Part2:
7 . Human Resources in Agriculture
8. Natural Resources
9. Capital Resources
10. Indian Farming Operations
Part3:
11. Specialization and Comparative
advantage
12. Physical Production
Relationships
13. Costs and Revenue
14. Levels of Output
15. Supply Concepts
16. The Demand Concept
17 . Interaction of Demand and
Supply Prices
18. Market Structures
Part4:
19. Economic Aspects of the Firm
Supply Business
20. Food and Fiber Marketing
21. Marketing Channels of Farm
Products
22. Costs of Marketing Food and
Fiber Products
23. Consumption of Agriculture
Products
24. Economic setting for Indian
Agriculture Policy
25. Achiev ing the Goals for
Agriculture Policy
Part5:
26. The Federal Reserve Sy stem:
History, Organization and
Functions
27. Input-Output Functions
28. Principles of Agribusiness
Management
29. International Trade and
Agriculture
30. Economic Development in
Economic Areas of the World.
Aviation Management
1. Aircraft Manufacturing – air
business industry
2. Economy and Aviation
3. Aviation management
Structures
4. International Aviation Principal
Ma
Management
5. Aviation Supporting Organizations
6. State regulatory Aviation Management
7 . Liberalization, Privatization and Globalization in Civ il Aviation Industry.
8. Naresh Chandra Committee
Report.
ARCHITECTURAL MANAGEMENT
1. Architectural Management and Practice 2. Design Management 3. Project Management 4. Facilities Management
5. Value Engineering and Quality 6. Computing in Architecture 7 . Education 8. Human Resources
BANKING MANAGEMENT
1. The Changing Environment of Banks
2. The Role of Banks 3. The Environmental
Impacts of Banking
4. Driv ing Forces to take action
5. Actions taken by bank 6. The role of
government in banking
7 . The dy namic and Changing role of Banks
8. Sustainable banking at UBS
9. The Environmental Policies if Banks
10. Investment Banking: Environment Demands
11. Environment risk management Processes in investment banking
12. Environment Opportunities in asset
management 13. Efficient use of
resources leads to economic and
environmental benefits
14. The screening and Evaluation Process
15. Future trends in
banking 16. A green package to
promote Environmental management systems
17 . Future Developments
18. Sustainable Banking 19. Ecological and social
impacts of serv ice channels
BIO-TECHNOLOGY MANAGEMENT
1. General Introduction 2. Scope and Importance 3. Biotechnology and
Developing Countries 4. Recombinant DNA
technology
5. Plant biotechnology 6. Agriculture
biotechnology 7 . Industry and
Fermentations 8. Animal Biotechnology
9. Energy and Environment
10. Regulatory issues in Biotechnology
BPO MANAGEMENT
1. Prime and executive Organizational Measures
2. Goal 3. Procedures 4. Supporting Methods
and IT tools 5. Live start of standard
Software 6. Optimizing Business
Process
7 . Model of Business Oriented Implementation
8. Aggregating the Implementation Process Model
9. Outlook 10. Defining the Scope of
the standard Software 11. Determining the
Implementation strategy
12. standard Software based BPO concept
13. Material flow related supplement
14. Detailing the BPO concept
15. Defining the Migration Plan
16. Prime and Executive IT Measures
BUSINESS ADMINISTRATION
1. Global Business Management 2. International Business: Forms & Facets 3. International Economic Tendencies 4. International Economic trends
5. International Economic Institutions 6. Regional Economic Integration 7 . International Economic Principles 8. Multinational Corporation: Company Cases 9. Global Business Management 10. A Review
CALL CENTER MANAGEMENT
1. The Vibrant inbound environment
2. Planning & Management Framework
3. Understanding Inbound dynamics
4. Leadership in Digital age
CONSTRUCTION MANAGEMENT
Part1. Elementary Building
Construction
1. Foundations
2. Deep excavations 3. Stone Masonry 4. Brick Masonry 5. Shoring and
Underpinning
6. Damp Proofing and water Leakage
7 . Partitions 8. Arches 9. Lintels 10. Doors and Windows 11. Stairs
12. Roofs 13. Floors and Floorings
Part2. Advanced Building
Construction
14. Pile Foundations 15. Acoustics 16. Fire protection in
building
17 . Cofferdams 18. Mechanical
equipments
19. Formwork 20. Pointing and
plastering 21. Structural steelwork
22. Ventilation
CORPORATE FINANCE MANAGEMENT
1. Overview of Corporate Finance
2. Financial statement & Long term Financial planning
1. Introduction: Historical Background, Constitution of India, Company law
2. Directors: Role, Board Elections and Appointments, Contracts, register, position
3. Board of Directors:
Constitution Committee, Standards, restrictions, auditing, SEBI requirements, remuneration.
4. Managerial personnel: Role, appointments,
investigations, secretarial practice.
5. Company secretary : Role, Appointments, Company secretary .
6. Accounts of the Company: need,
annual account, filing, balance sheet of holding.
7 . Audit of accounts: Role, appointments, removal, power, audit,
branches, report. 8. Investments, Loans
guarantees by company
9. Compromise, Arrangements and Reconstructions.
10. Operations and Mismanagements
11. Compulsory winding up
12. Voluntary winding up 13. Winding up for
general position
14. Investigation and Penalties
15. Authorities under the act.
16. Secretarial practice 17 . Competition Act,
2002. 18. Foreign Exchange
management Act, 1999 19. Interpretation of
statutes
CYBER LAW MANAGEMENT
1. Early development of digital computer 2. potential and Problems
3. Object and Scope of IT Act 4. Encryption 5. Authentication of Electronic records and Electronic Governance 6. Certify ing Authorities 7 . Domain name Disputes and .Trademark Law 8. Electronics Commerce 9. Cy ber Regulations Appellate Tribunal
1. Evolution of Hotel Industry 2. Objectives and Policies 3. Introduction to Hotel Groups 4. History of Hotel Management
5. Organization of Hotel 6. Housekeeping, Safety and Sanitation 7 . Front Office Management 8. Maintenance of Accounts 9. Room Occupancy Rate Management 10. Marketing Functions 11. Purchasing and store Management
12. Restaurant Development 13. Arrangement of Kitchen and Dining Room 14. Role of supporting serv ices 15. Menus and Menu Planning 16. Guidelines for Room and Food Serv ices 17 . Equipment in Kitchen
18. Problems and Prospects of Hotel Industry
INFORMATION TECHNOLOGY
1.
2. Introduction to Information Technology
Why Information
Technology ?
Management
Roles…….
3. Strategic Information Sy stems
Uses of
information
Sy stems
Strategic
Information
sy stems….
4. IT
Control and
Processing
Programs
Types of Operating
Sy stems
Programming
Languages
Application
Software….
5. Networks and Telecommunication Sy stems
Networks
Networks
Topology
Network
Components
Data Transmission
Data
Communication at
Work…
6. Excel Based Decision Models
Getting Started
Selecting a Cell
Formulas
Basic Functions
Sorting Data
Copy ing
Formula……
7 . Access Based
Database Systems
File Management
Sy stem
DBMS Building
Blocks
Database
Normalization
Managing data in
Access
Forms
Reports…….
8. E-Business Models
E-Business
Definition
Building E-
Business Models
Role of M-
Commerce
E-Business
Strategy……
9. Integrated Enterprise Sy stems
Integrated
Information
Sy stems
Advantages and
Disadvantages of
ERP
Implementing an
ERP
Extracting
Diamond from
CRM
E-CRM
Technology Driven
CRM……..
10. Decision Support Sy stems
Decision Making
Decision Models
Types of DSS
The Data
Warehouse
Data Mining
Tools……….
11. Knowledge Management and Intelligent Systems
Intelligent
Sy stems
Applications of AI
Value of
Knowledge
Management
Intelligent
Business……..
12. Planning and Implementing Information systems
ISP
Sy stem
Development
Phases……
13. Managing Information Sy stems and Organizational
Change
IT Infrastructure
Management
IT Infrastructure
Library
Business
Continuity
Planning
Components of
BCP…………
INTERIOR DESIGN & MANAGEMENT
1. Interior Design Management 2. The basics of management