Advertising Industry in India

Ex- Comm Presentation:Advertising And Automobile Industry In India

Presented By: Gaurav Sharma Sheikh Ovais Vernika Singla Akanksha Rathi Manchal Saxena

Advertising Industry In India

Presented By:Gaurav SharmaSheikh OvaisVernika Singla

It started with hawkers calling out their wares right from the days when

cities and markets began

History

Concrete advertising history begins with classified advertising 

Ads appear for the first time in print in Hickey's Bengal Gazette. India's first newspaper (weekly)

By the end of this century, Ads appeared in newspapers in the form of lists of the latest merchandise from England

18th Century

Many advertising agencies came into existence

B. Dattaram & Co. Mumbai, being the oldest existing agency of that time

Besides Indian, Foreign Advertising agencies also began to enter

Corporate Advertising started in fifties Creative Revolution in sixties Glued to television by the end of this

century

19th Century

Tycoon Agencies In India

1)Ad’bur Pvt Ltd:

Capitalised Billings: Rs 114.72 million Television Billings: Rs 419.97 million Senior Executive: Rakesh Endlaw, Chief Executive officer Major Clients: Sanat Products (Bioslim agent); Dabur

Pharmaceuticals (Lona Low-sodium salt). Dabon International Ltd (Lebon-Cheese)

2)Akshara Advertising Capitalised Billings: Rs 196.76 millionSenior Executive: S K Swami, Chief ExecutiveMajor Clients: Rajasthan (University of Rajasthan); ONGC;

MTNL.

3)Ambience D'Arcy Capitalised Billings: Rs 1014.00 million

Television Billings: Rs 474.00 millionSenior Executive: Ashok Kurien, Chairman & Managing DirectorMajor clients: Times of India Group (planet M/ Music store; Emami Group of companies (Himani sona chandi, Nirog dant power, tooth power); Procter & Gamble(Whisper, Vicks, healthcare),TVS Suzuki Ltd (Suzuki Shaolin, motorcycle), Philips India Ltd (Domestic appliences)

4)Chaitra Leo Burnett Pvt Ltd Capitalised Billings: Rs 1967.21 million

Television Billings: Rs 904.82 millionSenior Executive: Arvind Sharma, Managing DirectorMajor Clients: ICICI; Bajaj Auto; Dabur India; BPL Ltd; Coca -cola(mazaa/beverage); Toyota (Qualis); Amtrex Hitachi(Air-conditioner

AND THE LIST GOES ON AND ON

Career In Advertising

Advertising is vast, it is divided into:

a)Creative Department Jobs

-Creative Director-Copywriter/Junior Copywriter-Art Directorb)Business/Account Services-Account Managerc)Research and Media Planning Department-Media Planner-Researcher

Presentation Skills Writing And Editing Skills Data Analysis Creative Skills Spreadsheet Experience Communication Skills are VITAL Besides good qualification to enter the field,

the most important need to be successful are QUALITIES

Skill sets Required

ADVERTISING IS IMMORTAL

Conclusion

Presented By: Manchal Saxena Akanksha Rathi

Automobile Industry In India.

In India there are 100 people per vehicle, while this figure is 82 in China. It is expected that Indian automobile

industry will achieve mass motorization status by 2014

In 1985 the earliest of modern cars was manufactured

Dawn of automobile actually goes back to 4000 years when the first wheel was used for transportation in India

In 15th century Portuguese led to the creation of wheel that turned under its own power

By 1600s small steam powered engine models was developed

In 1983 actual horseless carriage was introduced by brothers Charles and Frank Duryea

HISTORY

In 1909 one of the highest rated luxury automobiles was Rolls Royce entered the market

In 1940s Byronic automotive industry emerged in India

Following the independence in 1947

In the 1980s, a number of Japanese manufacturers launched joint-ventures

Following the economic liberalization in 1991

The Indian automobile industry is the ninth largest in theworld with an annual production of over 2.3 million units in 2008

India is being recognized as potential emerging auto market

Within two-wheelers, motorcycles contribute 80% of the segment size

India is the largest two-wheeler manufacturer in the world

India is the fifth largest commercial vehicle manufacturer in the world

India is the fourth largest car market in Asia - recently crossed the 1 million mark

DOMINANT PLAYERS

Marketing Manager Financial Manager Public relations officer Office Manager HR Manager Sales Manager Supervisor Customer relation manager

Career opportunities for MBAs

Financial planning skills MIS management skills Employee management skills Managerial accounting skills Business statistical skills Risk identification skills Analytical skills Leadership and office management

Skill set required

Conclusion

Thank You…