Advertising in the schools

Advertising in the schools

By: Lauren Garin Advertising in the schools

Schools are looking to advertisements on students lockers to bring in extra revenue to keep staff and educational opportunities for their students.Is it acceptable for schools to allow ads to be placed on students lockers?The Topic

One of the first schools in MN to agree to ads on lockers.Cover 10-15% of all lockers$170,000-$200,000/ yearLaid off 33 teachers in 2009 alone

St. Francis school district

The school has full control of adsFirst year trial with adsCommittee of staff, teachers, and students parentsReview and approve/deny adsWatch if ads influence students in a negative or positive way

Mediation

In Favor: Potential to bring in a great deal of money.With extra money schools can keep their staff employed and maintain additional educational opportunities.All Opposed:The ads will not bring in as much money as anticipated.St. Francis school district had a potential to earn $170,000-$200,000, but it was closer to $55,000 that year.

Finances

All Opposed:The ads would undermine the parents controlCommercial vs. EducationalAds can be harmful in content to students well-being.Fast food, Mature content TV, etc.In Favor:Setup a committee that reviews the adsTrial first year

Managing the ads

All Opposed:Ads would distract the students from schoolTake advantage of a captive audienceIn Favor:Take advantage of a captive audienceBeneficial adsEducationHealthy eating/ lifestyle

Effect on students

Putting advertisements on students lockers is beneficial-Promote positive ideasAdded revenue-Keep staff and teachers employedMaintain extra educational opportunities

MediationSet up a committee to review the adsTrial first year

In Conclusion

Advocates Debate Using Advertising in Schools to Raise Funds in Budget Crisis. Fox News. Fox News, 27 Sept. 2010. Web. 2 April 2013.Aeikens, Dave. Underwater Lockers. Photo. Tapiaadvertisingagency.blogspot.com n.d. 15 April 1013. Back to School. Photo. Crowleyisdtx.org n.d. 15 April 2013. http://crowleyisdtx.org/modules/cms/pages.phtml?pageid=235116Draper, Norman. Schools open lockers to advertising. Star Tribune. Star Tribune Newspaper,m18 Oct. 2010. Web. 2 April 2013.EB Clipart. Field Trip. Clipart. Mswescott.edublogs.org n.d. 15 April 2013. Ford, Andrea. Captive Audience: Has Advertising in School Gone Too Far? Time. Time Magazine, 17 Nov. 2010. Web. 4 April 2013.Sakry, Tammy. Students benefit from locker ads, but for how long? ABC Newspapers. ABC News, 26 Jan. 2012. Web. 4 April 2013.School Commercialism: High costs, Low Revenues. Commercial Alert. Public Citizen, Feb. 2012. Web. 3 April 2013.School Media. Cub Foods. Photo. Weeklynews.com 4 Oct. 2010. 15 April 2013.

Works cited