Advertising in the 1920’s By Jin, Amy and Julia. Why Advertising was Developed The mass production and the lowering of prices -on consumer goods meant.

Advertising in the 1920’s

By Jin, Amy and Julia

Why Advertising was Developed

•The mass production and the lowering of prices

-on consumer goods meant that more items were available to more people than ever before along with new transportation makes it easier.

•Advertising a product changed, from announcing the existence of a produce, to persuading the public they truly needed and deserved to own it for themselves.

•Advertising helped build new companies and marketing chains.

• Radio advertising• Billboard advertising • Catalogue• Companies sponsor celebrities• Everyday people promoting

products in the streets. (Travel)

How Advertising was Introduced

•Selling or promoting commercial products

•Essential component of modern strategy

Traveling Salesmen

Radio advertising

• New radio stations opened almost every week

• Averts and songs in radio programs were widely used to praise products

• The government made no attempt to regulate radio advertising

• The public was bombarded with information encouraging them to buy new consumer goods.

• The buying of goods or services by mail delivery: “home-shopping”

• A publication containing a list of general merchandise from a company

Catalogues/mail order

1925 catalogue featuring the latest men's suits.

• Contract that allows the buyer to hire the goods for a monthly rent

• Customers who could not afford the original price can now pay off by months

• Pay a certain % of the price of the item but with interest

• Easy to get and people got into debt

Hire Purchase

Effects of Advertisement

• Great economic boom of 1920 was helped by the considerable extent by advertising.

• American public bombarded with information encouraging them to buy

• Made life easier and provided more entertainment

• Labour saving products allow them to take up new forms of entertainment, so entertainment industry grows.

• Famous people start sponsoring products.• Public remembers the slogan's of

companies• Woman have more free time and freedom

Thank You