Facebook advertising for eCommerce by John Larkin @jlarkin353
Advertising for SMB eCommerce
May 22, 2015
A presentation made to the Data Driven Marketing Alliance at their Facebook marketing summit by John Larkin - VP Marketing at PropelAd. PropelAd is an advertising tool for ecommerce merchants. Specifically designed for the small to medium sector.
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Facebook advertising for eCommerce
by John Larkin
@jlarkin353
About me
VP Marketing @PropelAd
Hi!
@jlarkin353
eCommerce today
@jlarkin353
Growing at over 20% yr/yr
@jlarkin353
$1.5 TRILLION worldwide spent on eCommerce this
year
@jlarkin353
$220 Billion in the USA.$525B in Asia Pacific (60% of which is China)
eCommerce is MASSIVE
@jlarkin353
and growing fast…
Platforms are raising huge amounts of VC
@jlarkin353
$100 Million
$40 Million
$35 Million
There has never been a better or easier time to build an online store.
@jlarkin353
You can build a store in fifteen minutes.
@jlarkin353
Then what?
@jlarkin353
SEO?
@jlarkin353
Content?
PR?
Advertising.
Affiliates?
@jlarkin353
SMB Advertising‘I boost the occasional
post’‘Likes don’t seem to turn
into sales’‘I’m not sure if Facebook
works’
UNCERTAINTY.
@jlarkin353
Expert Advertising
Custom Audiences - Lookalikes - Dynamic Product Retargeting -
Exclusions - Optimisation
RESULTS.
@jlarkin353
@jlarkin353
Reports
@jlarkin353
LoopLoft 485% ROI Ongoing success with both Product
retargeting & lead gen.
Does it Work?
@jlarkin353
The Net Return 470% ROI Best month ever on Shopify
Does it Work?
@jlarkin353
The Brothers Cut 525% ROI 900 Sales in week 1!
Does it Work?
@jlarkin353
Product Retargeting gets all the $$$
Mobile vs DesktopImages & Keeping it
FreshScale & illusion of scale
Challenges
Thanks!
@jlarkin353
:)
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