Types of Advertising • Consumer/product – National – Local/retail – Trade/b-to-b • Public relations – Institutional/Image – Investor/Financial relations – PSAs – Issue/advocacy – Political – Announcements – Trade industry
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Types of Advertising
• Consumer/product– National– Local/retail– Trade/b-to-b
• Public relations– Institutional/Image– Investor/Financial relations– PSAs– Issue/advocacy– Political– Announcements– Trade industry
PSAs
PSAs
PSAs
PSAs
PSAs
PSAs
PSAs
PSAs
PSAs
PSAs
PSAs
PSAs
PSAs
PSAs
PSAs
PSAs
PSAs
PSAs
Issue/Advocacy
Issue/Advocacy
Issue/Advocacy
Announcements
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