Advertising and the Conversion of Television, Film and Technology on the Internet

Advertising and the Convergence TV, Film and Technology on the Internet

What is Marketing?

The average 1970’s city dweller was exposed to 500 to 2,000 ad messages a day.

Now it’s 3,000 to 5,000*

* Source: USA Today

Spending on total US advertising and marketing will grow 3.9% in 2008 to reach $412.4 billion

- Outsell, IncAnnual Ad Spending Report

Spending by Platform

Source: ZenithOptimedia

Mobile Advertising Spend, 2008

Amounts in MillionsSource: eMarketer, March 2008

$1,470

$85$107

MessagingDisplaySearch

Forms of Marketing

Your Brand Here

Traditional Marketing

Nontraditional MarketingGenerate your own buzz

$1.2 billion changed hands between marketers and media firms in 2005.

Interactive Marketing:Everybody’s doing it

“Barack is about to choose a running mate, and he wants you to know first… Sign up today and we'll send you an email announcing Barack's running mate.”

- my.barackobama.com

Word of Mouth

91% of moms

prefer brands that other moms have recommended*

* Marketing VOX, October 2006

Mobile Marketing

$1,663,000,000 spent on US Mobile Advertising in 2008*

* Source: eMarketer March 2008

Measurements

“Half the money I spend on advertising is wasted, and the problem is I do not know which half.”

- Lord Leverhulme

What is the law?

Trends

79.1% of

marketers planning to boost their online budgets next year*

*BtoB's "2008 Marketing

Priorities and Plans" survey

Mobile Marketing Trends

No matter where you go, there you are

What’s next?