Advertising agencies and departments By - LIENMINSANG KAIHMANG
7/29/2019 advertising agencies and department
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Advertising agenciesand departments
By -
LIENMINSANG KAIHMANG
7/29/2019 advertising agencies and department
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what agencies do.
structure & organization
and how they’re organized
to do it.
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services:
complete a marketing analysis
develop an advertising plan
prepare a creative strategy
create advertising executions
develop and implement a media plan
handle billing and payments
integrate other marketing communications
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Own internal advertising agencies
o Reduce cost and maintain greater
control for ad and promotional.o Big orgnt. Prefer these agencies which
are inbuilt and work only for them.
oWork as per the requirements of the
organization.
In house agencies
Videocon – Confidence.
Reliance – Mudra.
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creative boutiques
Agencies that provides only creativeservices.
oOnly the creativity while maintaining other
function internally.oEmploying outside creative talent – Want an extra creative effort
In house agency or the agency he hasappointed do not have sufficient skills in thisregard
RMG David
Vyas Gianetti Creatives
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creative department
executive & group creativedirectors
creative director
associate creative director
copywriters
art directors
broadcast producers
print production managers
traffic coordinatorsPrint
Traffic
ProductionBroadcastProduction
Copy Spvr. &Copywriters
Art Supervisor& Art Directors
CreativeGroup:
AssociateCreative
Director (ACD)
CreativeDirector (CD)
Executive
CreativeDirector (ECD)
StrategyReview
Board
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Media Buying agencies
Independent companies specialize in buying of
media.
Mostly found in radio and television
Buying of time and space. The media department has two main functions -
planning and buying.
. The planning group handles more strategic marketing
and media issues.
The buying group handles media negotiations and
implementation
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Mindshare
Optimedia
Fulcrum
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media director
associate media directors
media supervisors
media planners
media buyers
media analystsAnalysts
Media
Planner
Media
Buyer
Media
Supervisor
Associate
MediaDirector
Media
Director
MediaPlan
media department
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liaison between agency and client
responsible for understanding... the client’s business
the client’s marketing needs
strategy development
representing client point of viewwithin the agency
Account department
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account managementdirector
management supervisor
account supervisors
account executives
assistant account execs account coordinators
trafficTraffic
Asst. Account
Executive
Account
Coordinator
Account
Executive
Account
Supervisor
Management.
Supervisor
Account Mgmt.
Director
Account department
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Full Service agency
Large size agencies
Deals with all stages of ad
Planning, creating & producing the ad,media selection and research.
Different expert for different
departments.