ADVERTISING A. Yereshchenko Form 11 A Teacher: E. B. Kosheleva
Dec 29, 2015
ADVERTISING
A. YereshchenkoForm 11 ATeacher:E. B. Kosheleva
ADVERTISINGis communication whose purpose is to inform potential
customers about products and services and how to
obtain and use them.
Every major medium is used to deliver advertisments including:• television• radio • movies• magazines• newspapers• video games• the Internet• billboards
Organizations which frequently spend large sums of money on advertising but do not strictly sell a product or service to the general public:
• political parties• interest groups • religion-supporting organizations• militaries looking for new recruits
Advertisement spending can exceed half-a-trillion dollars by 2010
History• Commercial messages and political campaign
displays have been found in the ruins of ancient Arabia
• Egyptians used papyrus to create sales messages• Wall or rock painting for commercial advertising is
another manifestation of an ancient advertising form
• With the development of printing, advertising began to include handbills
• In the 17th century advertisements appeared in weekly newspapers in England
• 1841- the first advertising agency was opened by
Volney Palmer in Boston.
• 1920s - the first radio advertisments, whose only aim was to sell more radios, appeared.
• The 1960s - a modern approach to advertising
• The late 1980s and early 1990s - the introduction of cable television and particularly MTV,which has channels entirely devoted to advertising (ShopTV)
• Marketing through the Internet - new frontiers for advertisers
BRANDINGBrands were introduced to increase the reputation and
value of a particular manufacturer.
An identified brand often means safety and quality and leads to popularity.
Mobile Billboard Advertising
• Target advertising • One day and long term
campaigns • Sporting events • Store openings or other
similar promotional events • Big advertisements from
smaller companies
Non-commercial advertisments
Advertising, in its non-commercial guise, is a powerful educational tool capable of reaching and motivating large audiences.
Advertising techniques can be used to inform, educate and motivate the public about non-commercial issues, such as AIDS, political ideology
Types of advertising
Media Commercial advertising media can include:• wall paintings• billboards • radio• cinema and television • web banners• mobile telephone screens• shopping cards• press• sides of buses • musical stage showsstickers on fruits • backs of tickets
Advertising tracking
It is the way to measure advertising effectiveness
It’s aim is find out which brands are the most popular and what kinds of advertisments are the most effective
Covert advertisingwhen a product or brand is used in entertainment and
media
• the main character of the film can use an item of a definite brand
• you can see the logo of a famous brand• you can see cars, whose logos are clearly displayed
on the front of the vehicles
Television commercials• The most effective mass-market advertising format • High prices• Virtual advertisements may be inserted into regular
television programming through computer graphics
New media and advertising approaches
• Advertising on the World Wide Web • E-mail advertising • Placing messages or corporate logos on the side of
and the International Space Station • Word of mouth advertising • SMS
Negative effects of advertising
• the control and vetoing of free information by the advertisers
• trying to minimise information about or from consumer groups
• changing the nature of the communication media
Thanks for your patience!!!