Advertising

Advertising

• Is a communication tool that function most efficiently in combination with two primary concepts:

1. Centralized Exchange.2. An Economy in which supply surpasses

demand.

BRANDING

“Strategy is Everything”

“A product is manufactured, a brand is created.”

“Today consumers don’t want to buy brands, they want to BUY IN to what the brand believes

in” Global Amsterdam agency strawberry frog.

BRANDING

A name, term, sign, design, or a unifying combination of them intended to identify

and distinguish the product or service from competing or services.

Branding elements

Advertising campaign planning

1-Analyze the Market

• Determining the Demand factors.• SWOT analysis.• Target marketing.

Target marketing:

Successful advertisers are those who identify, and then direct resources toward the people who

went or need what the brand has to offer.

• Segment your market• Target a segment• Position your product for that segment• Communicate your positioning (Creating the

ads)

2- Advertising objectives

• Company

• Consumer

3- Budgeting

!! العملية مش سايبة هيا

4- Creating strategy and messages(Translate into consumer terms)

5-Creation

• Advertising elements:1. Strong strategy2. Strong selling idea3. Stands out4. Always relevant5. Can be built in campiagns

5-Creation

• Advertising Tools:1. Print production (outdoors)

Advertising elements

2. Video and commercial

6-Launching

According to the planAnd scheduling!

! محنا قلنا مش سايبة هيا

6-Evaluating

Campaigns VS Advertising

• Campaigns“Series of planned actions”

Average length 17 months!

• Advertising

Research

• Marketing Research

• Advertising research

Thanks!