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Advertisementsdepictingthe11Rasas
INTERGRATEDMARKETINGCOMMUNICATION
RohanBharaj
15020841046
Name:RohanBharajPRN:15020841046Subject:IMC
• Śṛungāram(श#ृगारं):Love,Attractiveness
Presidingdeity:Vishnu
Colour:LightGreen
Advertisement:WildStoneNoGasDeodorantAdvertisement(2014)
Company:McNROE
EssenceoftheAdvertisement:Theadvertisementshowsthathowagirlgetsattractedtoamanbecauseoftheexoticfragranceofthedeodorant.
Link:https://www.youtube.com/watch?v=up-fxeVdIs
• Hāsyam(हा)य)ं:Laughter,Mirth,Comedy
Presidingdeity:Pramata
Colour:White
Advertisement:FevikwikIndiavsPakistanAd(2015)
Company:Pidilite
EssenceoftheAdvertisement:TheadvertisementshowsthesequenceofWaghaBorderwheretheIndianandPakistaniSoldiersperformadrilleveryday.TheIndianSoldierhelpshisPakistanicounterpartbyfixinghisshoeusingFevikwik.
Link:https://www.youtube.com/watch?v=EXHzH85oZPY
• Raudram(रौ,ं):Fury
Presidingdeity:Rudra
Colour:Red
Advertisement:PolioEradicationProgram(2006)
Organization:MinistryofHealthandFamilyWelfare,GovernmentofIndia
EssenceoftheAdvertisement:HerewecanseeanangryAmitabhBachchanshoutingontheaudiencebecauseoftheircarelessnessingivingPoliodropstotheirchildrenasandwhenrequired
Link:https://www.youtube.com/watch?v=QEqPQ6kmJUQ
• Kāruṇyam(का./यं):Compassion,Mercy
Presidingdeity:Yama
Colour:Grey
Advertisement:SayNotoTobaccoAd(2011)
Organization:MinistryofHealthandFamilyWelfare,GovernmentofIndia
EssenceoftheAdvertisement:ThisadvertisementshowsofaguynamedMukesh,whowasonly24yearsolddiedofmouthcancerbecauseheregularlyhadTobacco.
Link:https://www.youtube.com/watch?v=lMiz7sSNqP8
• Bībhatsam(बीभ3सं):Disgust,Aversion
Presidingdeity:Shiva
Colour:Blue
Advertisement:HarpikChotaPack(2011)
Company:RB
EssenceoftheAdvertisement:TheadvertisementshowshouseswithdirtytoiletsandhowHarpikChotapackcanhelpcleanthosetoilets.
Link:https://www.youtube.com/watch?v=RG8VD5dcFuE&t=33s
• Bhayānakam(भयानकं):Horror,Terror.
Presidingdeity:KalaRatri
Colour:Black
Advertisement:Alwayswearaseatbelt(2008)
Organization:DepartmentofTransport,UK
EssenceoftheAdvertisement:Thisadvertisementemphasizestheimportanceofwearingaseatbelt,notonlyforthepeoplesittinginfrontbutalsowhoaresittingbehind.
Link:https://www.youtube.com/watch?v=g-9JR2P4wWI
• Veeram(वीरं):HeroicMood
Presidingdeity:Indra
Colour:Saffron
Advertisement:LeadIndiaAd(2008)
Organization:TimesofIndia
EssenceoftheAdvertisement:Here,weseepeoplecribbingaboutthetrafficjamcausedbecauseofafallentreebutnoonetriestotakeanyinitiativetomovethetreeaway.Incomesasmallschoolkidwhotriestomovethetree.Seeinghim,manypeoplejoinandtogethertheyasuccessfulinmovingthetreeaway.
Link:https://www.youtube.com/watch?v=ErbH7dT8prk
• Adbhutam(अ8भतुं):Wonder,Amazement
Presidingdeity:Brahma
Colour:yellow
Advertisement:GoogleSearch:Reunion(2013)
Organization:Google
EssenceoftheAdvertisement:ThiswonderfuladbyGoogleshowshowagirlfromIndiahelpshergrandfatherfindhischildhoodfriendinPakistanusingGoogletools.
Link:https://www.youtube.com/watch?v=gHGDN9-oFJE
• Śāntam:PeaceorTranquility
Presidingdeity:Vishnu
Colour:PerpetualWhite
Advertisement:UNITACBuilders(2016)
Organization:UNITACBuilders
EssenceoftheAdvertisement:ThisadvertisementshowshowpeacefulandsereneisthelifeatUNITAC’snewproject.
Link:https://www.youtube.com/watch?v=az5TCdh8Aig
• Vātsalya(वा3स;य):ParentalLove
Advertisement:MetLifeChildren’sPlan(2015)
Organization:MetLife
EssenceoftheAdvertisement:Thisadvertisementshowshowafatherworkshardandsacrificesallhishappinessandaspirationsjusttomakehisdaughterhappyandhelpherfinishhereducation.
Link:https://www.youtube.com/watch?v=LWJng9sZViY
• Bhakti(भि=त):SpiritualDevotion
Advertisement:SarveshaamMangalamBhavatu
Company:MangaldeepAgarbatti(ITC)
EssenceoftheAdvertisement:TheadvertisementshowsMangaldeepAgarbattishelpinachievingthepurestformofspiritualenlightenment.
Link:https://www.youtube.com/watch?v=B2OuPihKuOw
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