Advertainment English

Dreams becoming business

DREAMERS EUROPE is a consulting firm dedicated to high-level synergistic research

on ideas for ADVERTAINMENT specially conceived for TV, Film and Music Industry.

We have developed THE THINK TANK a group dedicated to problem solving and research of

ADVERTAINMENT IDEAS creating opportunities for new business and

communications projects for major brands.

Communication that pays for itself

ADVERTAINMENT emerge from a simple premise: the audiences want content, they want

TV, they want music, they want films. They do not want advertising, it seems like a necessary

evil and with the technological advances now they are getting full control or what they watch,

hear, or see.

DREAMERS EUROPE is convinced that the natural progress of brand communication will

be BRANDED CONTENT. Brands having great entertainment ideas, brands creating, brands

connecting with their target audiences in a new powerful way.

Brand as a creative force

The Brand creating content: Television, Films, Music, Sports, Arts, Videogames and a wide

range of entertainment content.

DREAMERS EUROPE has developed a consulting service to create compelling

ADVERTAINMENT IDEAS, helping Brands not only to communicate but making money thru it.

The key for success in Advertainment is not only having a great idea, but finding the WOW FACTOR and integrating the brand or product

values in an intelligent and creative way.

Strategic Alliances

DREAMERS EUROPE has consolidated strategic alliances with the leading

worldwide communication companies:

WPP Group

InterPublic Group

Media Planning

Creating in this way high-level synergies to develop new business and communication

strategies.

Trusting our dreams

Dreamers Europe develops creative concepts like:

• Advertainment: Showing and integrating Brand name products in entertainment content like feature films, TV shows or other and not perceived as advertising.

• Concept Placement: Integrating Brand values and lifestyle product concepts into scripts, screenplays, ideas, entertainment projects, etc.

• Global entertainment strategies: Plans or schemes that allow different industries to work together in a single project under the same advertainment concept or Brand.

• New Media: Advertainment Strategies for new platforms as Internet, 3G mobile entertainment, Digital TV…

Collaboration between partiesCollaboration between parties

BRANDSAdvertiserIntellectual Property Rights, creative control of advertainment media outlets, management and licensing/franchise control.

PRODUCTIONThird partiesProduction companies, TV Networks, Radio, Franchisee, Mass Media, Management, New Media, etc.

ADVERTAINMENTDreamers Europe

Advertainment consulting, Licensing Strategies. Design and creative

development of branded content for Television, Films, Music, Sports or

Arts. .

Advertainment IDEA

Advertainment IDEA

Source of Income (third parties)Source of Income (third parties)

LICENSINGFILM INDUSTRYFilm Production, Distributors, Movie theaters

FILM INDUSTRYFilm Production, Distributors, Movie theaters

TELEVISION/RADIONational/ international, Digital, Networks

TELEVISION/RADIONational/ international, Digital, Networks

ARTSMuseums, Public Institutions, Galleries

ARTSMuseums, Public Institutions, Galleries

NEW MEDIAInternet companies, Mobile companies

NEW MEDIAInternet companies, Mobile companies

MUSIC INDUSTRYRecord Companies, Distributors, Management

MUSIC INDUSTRYRecord Companies, Distributors, Management

SPORTSTeams, athletes, events, Institutions

SPORTSTeams, athletes, events, Institutions

Brand exposureBrand exposure

ADVERTAINMENT

CONTENT CREATIVE/PRODUCER

MASS MEDIA COMMUNICATION

• Screenplays, ideas/concepts

• Concept Placement

• Product Placement

• Target audiences

• “YOUR BRAND” Entertainment

• Branded Content provider

• Press office

• Media coverage (News, Interviews, etc)

• Marketing Buzz • Awareness

• Programming/Broadcasting

• Media exposure

• Coverage and frequency

• Teasers, promos…

Some of our Advertainment ideas

ABRAZAMETV show celebrating the International Women Day

RETIRARTEAdvertainment project for Parque del Retiro Madrid

ACTION! Brand FilmsBranded shortfilms

ZooTVTV CHANNEL for Zoo de Madrid

CELEBRITY-DATE.COMInternet Portal

THE COOLHUNTERSCoolhunting team

VideoRocks!Advertainment in music videos

casaRealmadridTheme Restaurants Franchise

Dreamers Europe SL.“Dreams becoming business”

Alejandro MarcosChief Creative Officer

[email protected]

Madrid Spain