Advert one eng

Ad network management system

AdvertOne

With a simple and intuitive interface, our system will help the webmasterchoose the most appropriate advertising, raising the monetization of the siteto a new level.

Aims to integrate the majority ofnetworks and simplify monetizationsetting for webmasters.

Provides ad networks with agreat number of new loyalcustomers and increasesturnovers.

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2

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Webmaster challenges:

Difficulties in choosingoptimal advertising forthe site

Difficulties inchoosing a specificad network

Searching,learningand comparison of adnetworks

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5

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Lack of a commonand general displayformat of statistics for each ad network

Searching for newsolutions and onetization tools for the site

Registration on each ad network separately

AdvertOne Solutions for the Webmaster :► Automatic ad network registration and authorization► A single intuitive interface► Extended summary and comparative statistics► A single code of an advertising block► Rotation of advertisements and networks► Guidelines for selecting and configuring optimal ad networks► Replacing ad networks with eCPM lower than permitted values► Powerful filter for the separation of low-quality promotional materials► Connection of new ad networks and formats► Convenient financial reporting► Creation of block setting templates

Before applyingAdvertOne :

Webmasters

Sites

Ad networks

Site 1

Site 2 Site3

Site1

Site 2

Site 1

PayClick

VisitWeb

Toyarro

RedClick

TeaserNet

Google AdsenceYandex.Direct

Market Gid

Medianet

After applyingAdvertOne:

Webmasters

Sites

Ad networks

Site 1Site 1 Site 1

PayClickVisitWeb

Toyarro

RedClick

TeaserNet

Google Adsence

Yandex.DirectMarket Gid

Medianet

!Site 2 Site 3

Site 2

система управления рекламными сетями

240*400

198*260

ContextualTeaser

Banner

ad network management system

Ad networks

Formats and advertising types

Google.AdSense

728*90

120*600

Visitweb

AdvertOne Integrates:

And other...

Yandex.Direct

Technologies used: 01 02

04Increase in income

Saving of time

Increase in sales

03

Saving of advertising budget

Increase of effectivenessof advertising campaigns

► Data Mining► Machine Learning (Probabilistic graphical models)►►

Big Data

►

Cloud computingParsing

Our advantages:► Innovative mеthods and tools for data analysis► Ease of use► Price

Data Analysis Automation:

Automatic calculationof consumed resources.

Universal access to a datatransmission network

Resource pooling suitablefor redistribution.

Cloud Computingprovides the user access to ashared resource pool.

Selection of computingneeds at own discretion.

Services provided are narrowed or expanded automatically, with little or no time consumption.

Link analysis of siteparameters and theirclassification according tocontent.

The PGM methods have anumber of advantages overthe more common methods of machine learning.

Expert data usability. This allows straying from universal machine learning approaches and raising the awareness of the model, which in turn increases the accuracy of conclusions.

Knowledge extraction.Understandability of the algorithmically trained model. Since the edges of the graph represent cause-and-effect relationships, it is useful to identify hidden system dependencies.

Universality. Algorithms similar to each other can be used for various subtasks.

Optimization flexibility. It ispossible to speed up algorithmsby reasonable reducing the accuracy of results.

Our Tools:Rotator and slider ofads and networks

Packet managementof all ad networks

Report mailing inany format

Application oftemplates

Automation of processes by means of PGM

Advanced statistics and analysis

Advanced Features (in development)

We monitor thenumber of non-registeredAS clicks

We display a real eCPM

We count the average cost of a click and the eCPM by category

We select the best banners for the site

We break down theeCPM into trafficflows and searchphrases

We report an average eCPM and the cost of a click for each AS

We compare different placements on a site page

We compute theCTR of blocks andbanners

We detect theuser interest forparticular banners

AdvertOne First Results:

test sites unique users are the total daily attendance

times the site income has increased for 1000 unique users

one person has run advertising on all sites

minutes per dayhave been spent

318 500 000

ad networks have been connected and configured

20=2,7

30

This work would have required at least2-3 full-time employees without

AdvertOne system.

Thank you for your attention!

www.advertone.ru

[email protected]