www.infoarmy.com | @InfoArmy www.infoarmy.com | @InfoArmy September 25, 2012 Adventures in Crowdsourcing Jim Fowler
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www.infoarmy.com | @InfoArmywww.infoarmy.com | @InfoArmy
September 25, 2012
Adventures in Crowdsourcing
Jim Fowler
M
Larger Revolution at Hand
Closed & Proprietary
Open & Collaborative
Software Microsoft Linux
Encyclopedias Britannica Wikipedia
BtoB Databases D&B Jigsaw/InfoArmy
Crowdsourcing Becoming an Industry!
Definition
Crowdsourcing User-Generated Content
Britannica vs. Wikipedia
R.I.P. - 2012
Why Crowdsourcing Wins
Number of RecordsD
ep
th o
f R
ecord
s
Wikipedia
Encyclopedia BritannicaEncy
clopedia
Bri
tannic
a
11 Fields
21M Records
$175M Exit – May, 2010
Next Crowdsourcing Challenge
= Contacts
= Companies
Lessons Learned
Evolution of a Data Company
Monetization
Quality
Compilation
Crowdsourcing = Partnership
90/9/1 Rule of Communities
InfoArmy 90/9/1
Gamification is Key
InfoArmy Gamification
Have fun with your community!
Army Girl
1M
10KUnlimited View
Subscriptions
Global Domination!
Critical Mass
100K
1K
Reports
Individual Reports
Enterprise Crowdsourcing (DaaS)
Other B2B Databases
Title Goes Here.
Other Interesting Models
CFDIS50
www.crowdconf.com
50% Discount Code!
Thank You!
Jim FowlerFounder & CEO
[email protected](650) 395-7330@fowlinator
www.InfoArmy.com@InfoArmy
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