Adventurers in natur SUMMER 2013 DESIGN BY SADRA SHARIATMADARI
Adventurers in natureSUMMER 2013
DESIGN BY SADRA SHARIATMADARI
Social Responsibility campaignAdventurers in nature
Location: Kamjel- Mazandaran Providence
Excavate in heart of nature
Extreme and
Campaign vision
CultureExtreme sport
Marketing and PRNew marketing activity
AwarenessSocial Corporation
More than 16000 person follow us directly
Quiksilver opening day
64% men36% women
Quiksilver opening day
More than 24 idea room and
10 brain storming room
Idea designing PR Marketing Rock climbing
Video and Audio Visual Web Rescue
Study on idea Idea ProjectionCampaign strategy
Financial
SWOT Analysis
Introduction And
Inviting people
Training and
excavatingDocumentary
Plan divisions
Part A Part B Part C
Introduction And
Inviting people
Part A
Quiksilver opening And introducing plan with website and PR activities to its fan club and
create world of mouth WOM between our target group
In less than two week
REAL SHOCK
Press conference in Milad towerOnline marketing by persianblog groupWOM in Cinema gholhak cermonyMilad tower’s eventATL advertising by Navand
Trust company Fast growingaudience
Using existed media
Why we started with Quiksilver?
SMART Starting= Fast growing
Before Now
Just a simple planNo audienceNo budgetNo PR and online activitiesNo ATL or BTLNo material to present
Powerful armiesMore than 16000 direct audiencesPowerful PR and On-Line marketingWe have more than 80 ATL and BTL
We have the richest materials now
Successful campaign need to have powerful army
Quiksilver’s storesAdernalin’s storesGholhak cinemaMilad tower ‘s club
Direct marketingPersian blog groupBartarinha groupMore than 65 websitesOnline marketingNewsletterSocial mediaAdventurers.ir
Online marketing
Navand ADS Agency
ATLOxygen RoyalFixAdernalin
GYM
See what happened for Quiksilver and simulate what will happen to you?
Increase awarenessMedia coverageATL advertisingChange ranking
Change brand positioningPress conference
Great openingPerfect documentary
Brand adaptation
ALL IN ONE
Press conferenceMilad tower VIP room
Gholhak Cinema Cermony
Local flight in Iran with brand’s flag
Adaptation photography in Tehran
Campaign in Milad tower
Opening day
Opening day
Opening day
Do you like origami?Plane paper will
transform into many shapes
Our plan is so similar to an origamiYou decide which shape will useful
for your organization
Our next step
Practice in GYM
And inNature
ATL ADS
Press Conference
AndMedia
coverage
Video before Event
36 episode
Online marketing
Daily newsletter
Adventure in website
ByLottery
plan
Night in Milad Tower
AndNights in stuff’s
home
Night Before Journey
In the road3 days
In canyon
5 Nights Show!!
Thanks for your time and your attentions