Adventureland

AdventurelandBy Alex Smith

BriefTarget: Children ages 7 to 16 and parents of

children these agesKey message: Adventureland is a place where

imagination becomes reality and you can spice up your summer

Support: Adventureland Amusement Park contains over 100 rides, shows, and attractions including some of the country's most exciting roller coasters and thrill rides that can challenge the most avid amusement park enthusiasts. (Taken from website).

Teen CharactersUninterested teen keeps getting asked to do

things with his parentsContinually turns them downParents begin to ask ridiculous nonsense

questions to see if he is paying attention, he isn’t

Mention Adventureland and he starts off uninterested then it clicks and he gets excited

Parents get an “I love you.”

Woman CharacterTalks about how Adventureland is a place for

all types of peopleMention rides for little onesMention rides for thrill seekersMention the waterpark for those who want to

relax

Kids Radio SpotAnnouncer: “That time of year where the kids are home all

day, every day is back.”Little boy: “Mom, I’m bored.”Little girl: “Mom, it’s hot.”*Ripping noise followed by water sounds* Little boy: “Mom

Rufus ate the pool again.”Kids in unison: “Mom, mom, mom, mom.”*Record scratch*Announcer: “I know just what they need, a trip to

Adventureland! You can relax in our lazy river while the little ones play in Kokomo Cove. Come to Adventureland in Des Moines, Iowa. Adventureland where your imagination becomes reality.”

Rides Radio SpotMan: “Afraid of a boring summer? Come ride

spinning ocean waves. Fight some pirates *swords clashing together*. Conquer the Himilaya. Get swept away by a tornado *wind*. Take down some outlaws *old style gun shots*. Slay a mighty dragon *fire breathing*. Become an astronaut in space. Relax in the Caribbean. Get lost in the Quadrangle. Fly with the ladybugs *insect wings*. Or become one of the frogs *frog croaking*. At Adventureland, your imagination becomes reality. Adventureland in Des Moines, Iowa.